Best HitPaw Alternatives

Best for: Quick and straightforward conversions
Compatibility: Windows, macOS

Movavi is noticeably faster than HitPaw when it comes to converting videos. This speed difference is particularly evident when dealing with big videos or when I have to improve many product demos at once. Thanks to the hardware acceleration, I can edit my videos and optimize them for different platforms promptly.

In addition, this HitPaw video enhancer alternative supports a wider variety of formats. Therefore, I can use it to get my videos ready for posting on Instagram, YouTube, my own website, and other platforms. I also appreciate that the software offers presets customized to fit different devices and social media platforms.

Movavi video editor also includes basic editing tools. Using them, I can trim, crop, and stabilize my footage. There is a built-in noise reduction feature for eliminating distractions in customer product reviews so that the audio is 100% clear.

Key features:

• Fast conversion with hardware acceleration
• Presets for various devices (smartphones, tablets, etc.)
• Basic editing tools (trim, merge, crop)
• Built-in stabilization and noise reduction features

Pricing: Free trial, plans start at $49.95 for a one-time purchase

Best for: Free and easy-to-use video conversions
Compatibility: Windows

One of the best things about Freemake, compared to HitPaw, is that it can handle many different file types. I work with multiple videos, from customer reviews to product demos and social media ads, and I can edit them all in a single program.

I also like that this software integrates with YouTube. Therefore, I can convert videos directly from YouTube and similar platforms. Still, keep in mind that conversion speeds will be lower than when using HitPaw, Movavi, and popular Freemake alternatives.

Key features:

• Tools to rip and burn DVDs/Blu-rays
• Video editing features (trim, rotate, join)
• Presets for mobile devices and gaming consoles
• Direct download and conversion from YouTube

Pricing: Free (with limitations), Premium Pack from $39.95/year

Best for: Extensive format support and customization
Compatibility: Windows, macOS, Linux

When compiling a list of the top HitPaw alternatives, I can’t omit HandBrake as it is a free video converter with a rich toolset. The interface is more technical than that of HitPaw, as there are lots of settings and options. Such functionality may be overwhelming if you haven’t used video editing software earlier.

Using HandBrake, you can customize different parameters of video output. Doing that with HitPaw isn’t possible. Such customization is especially important when preparing your videos for sharing on various platforms, including Instagram, YouTube, and email newsletters.

For instance, users can adjust compression so that their video becomes smaller without losing crispness. Such tweaking plays a great role when faster uploads and smoother streaming are crucial.

Key features:

• Customizable encoding settings (bitrate, resolution)
• Presets for various devices (Apple, Android, etc.)
• Built-in filters (deinterlacing, denoise, grayscale)

Pricing: Free

Best for: Professionals needing an all-in-one media tool
Compatibility: Windows, macOS

When testing this free HitPaw alternative, I was impressed by its versatility. In addition to video conversion, it can compress files, burn DVDs, and even download content right from the web.

This free video converter for Windows and Mac harnesses GPU acceleration, so that conversion is completed very quickly. This is especially noticeable if you handle large videos. With HitPaw, the process takes a long time.

Another advantage of the program is the high quality of results. Converted videos have good colors and details. I also like this program thanks to its extensive toolset with instruments for trimming and cropping, adding subtitles, and applying beautiful effects.

Key features:

• Speedy conversion with GPU acceleration
• Video editing tools (cut, trim, add subtitles)
• DVD burning and VR conversion
• Built-in screen recorder and video downloader
• Advanced video compression without quality loss

Pricing: Free trial, plans start at $39.95/year or $79.95 lifetime

Best for: Professional photographers and graphic designers
Compatibility: Windows, macOS

After comparing HitPaw vs Photoshop, I found out that the latter offers a more in-depth image editing experience. I used it to improve my product images and was able to remove objects in Photoshop, delete watermarks, and fix lighting issues.

This HitPaw photo enhancer alternative stands out with its powerful retouching functionalities. I can use the Clone Stamp and Healing Brush to zap away any blemishes or unwanted elements in my pictures. Plus, the program supports layer-based editing. I can work on specific parts of my photo, keeping the rest intact.

Besides photo processing, the software contains some tools for video editing. There is a timeline, video layers, multiple transitions, filters, and mesmerizing motion effects. Still, such a diversity of features may evoke confusion in beginners.

Key features:

• Advanced retouching, compositing, and editing tools
• Non-destructive editing with layers and masks
• Many brushes and customization options
• Integration with Adobe Creative Cloud
• Content-Aware Fill and object removal
• Powerful RAW image processing

Pricing: Photoshop free trial, plans start at $20.99/month

Best for: Budget-conscious users
Compatibility: Windows, macOS, Linux

GIMP comes packed with many editing tools and customization options, which are missing in HitPaw. Using the program, you can alter brightness and contrast, manipulate layers, masks, and custom brushes. I particularly like using layers to select certain elements in product photos to change them without affecting the remaining items.

One more bragging point of this photo editing software for PC, Mac, and Linux is the capability to process high-res photos. For instance, I was able to improve large product images without any issues. What’s more, the results turned out professional – worthy of sharing on my website and social networks.

Key features:

• Advanced photo editing with layers and masks
• Multiple plugins and extensions
• Top-notch selection tools (lasso, magic wand)
• High-quality image retouching and compositing

Pricing: Free

Best for: Social media managers, marketers, and small businesses
Compatibility: Web-based, iOS, Android

Canva photo editor contains manifold pre-designed templates for IG posts and email headers, various stock photos, icons, and more. HitPaw is more limited in this regard. With Canva, you can pick a template you like and modify its layout, text, colors, etc., to meet your vision. The process is fast and intuitive, as most operations are done by dragging and dropping items.

Canva also transcends HitPaw with its collaborative features. This is a crucial aspect for teams. As for accessibility, they are equally efficient. You can use HitPaw online, similar to Canva.

Key features:

• Pre-designed templates
• Many stock photos, icons, and elements
• Tools for teamwork
• Photo editing instruments (filters, adjustments, effects)
• Integrates with various platforms (social media, email)
• Adjustable text and graphics

Pricing: Free plan; Pro plan starts at $12.99/month

Best for: Amateur photographers and beginner designers
Compatibility: Web-based, Windows, macOS, iOS, Android

Fotor is one of the best free HitPaw alternatives with AI for quick edits. It allows correcting brightness, contrast, saturation, and other photo parameters in several clicks. Plus, you can apply professional settings to change the mood and feel of your shots instantly.

When using the software, I fell in love with its collage and design features. Thanks to AI-based instruments, it is possible to complete most tasks promptly. For instance, you can take advantage of 1-click photo enhancements or background removal.

Additionally, this AI photo editor provides amazing filters and effects. Using them, you can turn your creative ideas into life faster. Unfortunately, HitPaw doesn’t offer such artistic elements.

Key features:

• Many filters, effects, and templates
• Collage maker and design tools
• Basic editing features (crop, resize, adjust brightness)
• AI-powered background remover and portrait retouching

Pricing: Free plan; Pro plan starts at $8.99/month

Best for: Professional video editors and motion graphics designers
Compatibility: Windows, macOS

After Effects sticks out from the crowd with its stunning selection of effects that are far above the cut-and-dried options available in HitPaw. They are suitable for color correction, exposure adjustment, motion tracking, and even 3D animation. I tried lots of offered effects and managed to create eye-catching product representations for my online store.

Moreover, this HitPaw free alternative allows users to control every aspect of their videos. I used this free VFX software to adjust colors and lighting, rearrange layers, apply masks, and manipulate keyframes because I wanted my product to become the centerpiece of the clip. The result fully aligned with my expectations.

Key features:

• Advanced motion graphics and animation tools
• Powerful compositing and visual effects
• Integration with Adobe Creative Cloud (Premiere Pro, Photoshop)
• Advanced color correction and color grading tools
• 3D camera tracking and depth effects

Pricing: Adobe After Effects free trial, plans start at $20.99/month

Best for: Beginners and hobbyists
Compatibility: Windows, macOS

While HitPaw offers just a snippet of creative options for video editing, Filmora video editor contains lots of filters, transitions, and effects. Thus, you can not only enhance the quality of footage but also embellish it with eye-pleasing touches. Also, there is a built-in library of audio and templates that can also come in handy.

I appreciate that Filmora allows adding transitions and titles so that product videos can acquire a more professional look. The best thing is that many processes are automated, so no more huffing and puffing about manual customizations.

Besides, there is the split-screen feature, meaning you can demonstrate several products in adjacent sections. What’s more, the software exceeds HitPaw in terms of color correction and audio improvement.

Key features:

• Built-in effects, transitions, and filters
• Screen recording and split-screen editing
• Motion tracking and keyframing capabilities
• Built-in music library and sound effects

Pricing: Free plan, from $49.99/year or $79.99 lifetime

Best for: Professional editors and colorists
Compatibility: Windows, macOS, Linux

HitPaw can be a good option if you need very basic adjustments. DaVinci Resolve is several steps ahead of it with limitless video customization, detailed color grading capabilities, and dedicated tools to adjust contrast, exposure, and saturation.

When using this video editing software for Windows, Mac, and Linux, you can cut and trim your clips, add smooth transitions, and apply winsome effects. There is the Fusion tab, which will surely interest people who want to experiment with visual effects and motion graphics. HitPaw doesn’t contain such goodies.

Key features:

• Professional color grading tools
• 8K and HDR content editing
• Fusion for visual effects and motion graphics
• Fairlight for professional audio post-production
• Multi-user collaboration tools
• AI-driven features like auto-color and facial recognition

Pricing: Free (Studio version costs $295 one-time)

Best for: TikTok and Instagram users looking for a quick, versatile editor
Compatibility: iOS, Android, Windows, macOS

I have heard many positive words about CapCut, namely its intuitiveness and efficiency. That’s why I decided to check whether it can be a solid HitPaw alternative. Generally, the software has an understandable interface and an extensive collection of tools and effects. It really copes perfectly with making short dynamic clips for TikTok, Instagram, and similar platforms.

To my mind, CapCut outshines HitPaw in the number of effects and filters. The most popular options are slow motion and speed ramping, but there are many more to play with.

AI-based features are also very helpful. For example, it is possible to remove background or add captions in a matter of seconds thanks to auto tools. One more benefit of this AI video editor is its optimization for mobile use.

Key features:

• Clear UI optimized for mobile and desktop environments
• Huge variety of filters, effects, and transitions
• Multi-layer video editing
• Speed adjustment and reverse video features
• Onboard music library with trendy tracks
• Chroma key for background removal

Pricing: Free plan, in-app purchases

Best for: Beginner video editors
Compatibility: Windows, macOS, Linux

If you are looking for a functional HitPaw alternative free with support for multiple tracks and layers, OpenShot will meet your needs. The software simplifies the process of merging videos, images, and audio into one project. This is helpful if you want to make an attention-grabbing video showcase of your products.

Another advantage of the program is a collection of transitions and effects. I tried to add fades, wipes, and other filters. The results were amazing.

What’s more, users can work with keyframes in this open source video editor and produce high-quality clips without paying a cent. The number of export formats is huge. It is hard to believe but this free program allows creating and outputting videos without watermarks.

Key features:

• Multi-track editing with drag-and-drop interface
• 3D animations and effects
• Video effects like color correction and chroma key
• Unlimited layers for audio, video, and images
• Real-time preview of edits

Pricing: Free

Best for: Quick and simple image cleanup
Compatibility: Windows, macOS

Among all the programs included in this review, Inpaint is probably the most efficient when it comes to watermark removal. You need to import your photo, select the watermark, and wait for the program to delete it. I like that the process is intuitive and fast. When handling simple text watermarks or logos on plain backgrounds, Inpaint demonstrates remarkable results.

I also discovered that this photo stamp remover is more accurate than HitPaw when wiping watermarks from images. This is possible as it was initially tailor-made for this task. Still, if you want to erase a watermark from a more complex photo, the result may not be so perfect. Multiple textures and patterns confuse this HitPaw alternative to remove watermark a lot.

Key features:

• Uses intelligent algorithms to fill in removed areas
• Supports different photo types
• Can also remove unwanted objects, date stamps, and blemishes

Pricing: Free trial, plans start at $19.99 one-time fee

Best for: Removing watermarks from both images and videos
Compatibility: Windows

This is another cool replacement for HitPaw if you need to delete watermarks from your images or videos. The working process is very simple – import your image, select the watermark, and let the software take care of it. I like that Apowersoft Watermark Remover is equally efficient with watermark removal from simple and busier backgrounds.

What is truly terrific about this watermark removal software is its batch processing mode. HitPaw lacks such an option. Besides, the program is pleasing with flexibility, providing different methods to highlight watermarks. Still, if you have a very complex background, you may notice some artifacts after you remove a brand mark.

Key features:

• Watermark removal from both images and videos
• Batch processing
• Preview before saving
• Extensive format support
• Easy drag-and-drop interface

Pricing: Free trial, plans start at $19.95/month

I didn’t just casually glance at software websites or scroll through online reviews to build this list. I put every HitPaw alternative through the wringer in real-world production scenarios. Since I manage a small online store and constantly churn out both product photos and promotional videos, I tested every tool exactly the way I’d use it in my day-to-day workflow.

To get the most objective results, I even got several of my FixThePhoto teammates involved, including photo retouchers, social media marketers, and video editors. We compared notes from all our different professional angles.

We found that some tools were fantastic for a quick, casual edit but totally fell apart when we pushed them into more demanding use cases like batch processing, multi-layer editing, or trying to remove a pesky watermark on a complicated texture. We tested each contender across four crucial areas:

What you’ll find in this final lineup are only the HitPaw alternatives that genuinely offered me real improvements, whether that was faster conversion, cleaner edits, deeper control, or simply more reliable results when a deadline was breathing down my neck.