According to the data analyzed by the National Association of REALTORS, 37% of potential property buyers are 22 - 40 years old. People of this age are active Facebook users, so no wonder they look for suitable real estate offers there.
If you want your real estate Facebook posts to strike a chord in the audience, you need to invest in professional real estate photography and videography, make regular posts, and spur your prospects’ interest with offbeat projects.
When you prepare realtor social media content, you should tell your audience not only about current listings but also make some hints about upcoming offers.
Keep in mind, that a catchy post consists of several elements. First, come up with an intriguing text. Next, complement it with high-quality private and commercial real estate photography samples and graphics. Based on the research at 3M Corporation, the human brain processes images 60,000 faster than text, so it is paramount to include pictures and graphics that immediately make people recognize your brand.
Besides, it is a great idea to include a “teaser” if your property has something that distinguishes it from similar real estate pieces. You should never post unedited photos. To tweak colors, remove distractions, and make other corrections, you can use Canva, download Photoshop for free, and similar programs.
Creating a giveaway post is actually very easy. You need to explain to participants what they will receive in simple words and add a photo of a gift. Besides, it is necessary to clarify the rules of how to partake in the giveaways. If you lack time to make a post from scratch, you can use any of the real estate flyer templates.
Good present variants are:
You can ask people to follow your account or subscribe to an email newsletter if they want to take part in the contest. This way, you can greatly expand your coverage. To get the most out of such a giveaway, it is advisable to add a branded hashtag to your post.
If you are lucky to have a property with a large balcony that offers skyline views, an internal pool with warm water all year round, solar panels, or any other distinguishing feature, make sure to accentuate it in your images. In fact, such photos can be used not only for real estate posts for social media but also in catalogs, online listings, and even real estate apps like Zillow, Redfin, or Trulia.
The best way to advertise your services is to describe your achievements and successful cases. Make sure to avoid simple boasting – you need to highlight your expertise and complement it with offers that your clients can benefit from.
For example, if you are good at selling old real estate units within a short period of time, you can end your post by offering a free home evaluation and recommendations on how to make this building more interesting to buyers.
To create pictures for these posts, you shouldn’t get too carried away with numbers. Thinks about figures that describe your activity most vividly. Choose any of the infographics makers and arrange those figures into understandable tables and graphs. Opt for one-color backgrounds.
One of the simplest ways to create valuable realtor social media content is to think about questions people regularly ask you and arrange answers to these questions into posts. Complement them with an attention-grabbing title, a top-quality photo, and emojis for better perception. You can also use bullet points.
There are no stringent rules on what to dwell on in your posts. This can be something about property evaluation, things to consider when purchasing a house, steps to take when submitting an offer, proper methods for negotiating, etc.
Besides, you can make posts for particular categories of followers, e.g., new clients or sellers. If there is a particular process you want to describe, you can make a step-by-step guide such as how to choose a good house, a real estate photography business guide, etc. If you run a blog, make sure to a500pxnnounce your new article and attach a link to it.
Inspirational sayings in real estate Facebook posts can actually work as call-to-action phrases. Minimalistic pictures with motivational words yield the best results. So, you should make such posts relatively short – a quote itself and a picture.
Facebook leverages internal algorithms to define what is displayed on users’ news feeds. Thus, when people see your posts, they will be prompted to other content as well. To create beautiful images with quotations, you can use such programs as Visme, Canva, and Adobe Express.
Don’t stick to traditional “About Us” patterns if you want to inform followers about your companies and available services. Instead, you can create a post with an arresting photo and a brief description of your activity.
You can share similar-style posts at equal intervals of time to preserve consistency. Come up with an offbeat name for such posts. Something like “Did you know?” or “Our secrets” will do just fine. Thus, people will read information step by step without losing interest.
According to the data collected by the National Association of REALTORS, your chances to sell a property soar from 20% to 88% if you stage a place before photographing and advertising it. If you don’t feel like doing it yourself, you can pay for home staging. The cost of such services varies from several hundred to several thousand dollars depending on the amount of work.
Next, you can turn your experiences into an informative Facebook post for realtors, sharing tips on how to stage homes without going bankrupt. Make sure to include before & after images of a house, highlighting the benefits of staging.
First off, you need to get in touch with your former clients and ask them to record a video, telling others about your cooperation. To help clients keep up to the point, make a list with guiding questions that they will refer to while making a recording. For instance, they can describe your work ethic, why they chose you among other relators, how fast you helped them to solve the task, etc.
Once you receive filmed pieces, you need to combine them into 1 clip. You can do that in a user-friendly video editor like Adobe Premiere Pro or InVideo. Such programs usually have tools for overlaying videos, photos, and B-rolls, as well as adding music and inscriptions. Besides, you can expedite your video improving work by using ready-made templates.
Frontiers run a poll and learned that 65% of people consume information with the help of visual materials and 90% of respondents claim that such content shaped their decisions a lot. That’s why you should take advantage of real estate videography and record walkthrough videos to let your potential buyers “visit” the place of interest at any convenient time. In addition to recording clear footage, you need to get clear narration.
The main essence of creating such real estate Facebook posts is to point out the advantages of living in that house as vividly as possible. You can show breathtaking views from the window, beautiful greenery a stone’s throw away, an inviting kitchen with lots of space for a large family, etc.
Remember to ask viewers to imagine being in that place. Also, it is important to add smooth transitions when you go from one room to the other.
People related to the real estate industry or just going to buy/sell a property, will surely be grateful if you prepare a post with all the latest updates in the market. To understand what your readers are interested to learn, you can run a questionnaire, analyze answers, and then come up with relevant data. You can also offer a freebie or a free report to spur clients’ interest and make them sign up for your list.
In addition to materials about real estate video marketing, you can collect data about a specific location and share it with followers. If you need expert advice or assistance with such tasks, go to Fiverr and look for a suitable partner there. Lots of qualified candidates offer their services there.
To build a connection with your audience, especially potential clients, you should record an introduction video. Think carefully about what you want other people to know about you and how you want them to evaluate you as a realtor.
For instance, you can describe your passion for the occupation and what you like most of all. Or you can shed light on the ups and downs, and highlight that you have effective methods for realizing the most complicated ideas.
It is advisable to begin with writing a script, which should include an introduction, a part with background information, and some real-life stories, as well as credible facts. At the end of the video, you should explain to clients what benefits they’ll receive if they choose you as their realtor. To piece together such videos, you need to use intro maker software: Adobe After Effects, Filmora, or LightMV.
Such realtor social media content ticks 2 boxes at once. Firstly, it informs other sellers about the type of properties you can help them sell as efficiently as possible. Secondly, it allows you to stick out from the competition.
For a “Just Sold” clip to bring the desired result, it is recommended to start with the description of owners’ problems and then proceed with the story of how you helped them sell the property. You can finish your video with an enticing offer for future clients.
To make a professional video from several recordings, you should use such video joiner software as Adobe Express, Clideo, and Video Proc.
If you want to make special offer real estate Facebook posts, you should focus on visual constituents and complement them with short and powerful text. You need to draw attention to the unique features of a property and how they can improve the lives of potential buyers.
To make such an image & text composition, you can use texts on pictures apps or software such as Canva or Adobe Express.
You can write about different stores, banks, sports centers, shopping malls, and other places that may interest potential buyers. However, a text description isn’t enough – make sure to add vivid photos of the buildings to help people visualize the entire area.
If you have a favorite bookstore, café, or coffee house, talk to an owner and ask him/her if you can leave a pack of business cards there. In turn, promise them to mention their business on your social media feed if they recommend your services to visitors.
Besides taking pictures with a camera, you can go the extra mile and take a hand at real estate aerial photography. Of course, it takes much practice to master drone shooting but the results totally worth the effort.
Another idea for creating visual content for social media is to make polls and quizzes. This way, you can figure out who people on the other side of the screen are and what they are interested in.
Of course, your questions should be related to real estate. For instance, you can ask about their favorite neighborhood, a restaurant that frequently visit and why, their dream house, etc.
Making regular real estate Facebook posts is very important. There should be a well-thought-out strategy for interacting with your follower. For example, you can share a plan for a month on the first day of every month. Thus, people will be able to schedule their business and personal life, and even participate in the events you prepared for them. It is also recommended to make brief monthly summaries.
If you want to achieve success in any sphere, you can’t be a solo player. There are situations when you need to rely on other specialists. These can be real estate photographers, mortgage brokers, staging and cleaning companies, etc. When you find a credible partner, you can mention him/her in your social media profile and request the same reference.
In addition to your official FB page, you can also share your posts in other places to reach out to larger communities.
Real Estate Facebook groups. Take some time to look through thematic groups that you can use to find clients, make fruitful deals, or simply find like-minded people. For instance, you can join a group of local realtors or become a member of a neighborhood Facebook group. Among the most reputable communities are New Real Estate Agents, Real Estate Community USA, and Real Estate Agent Referral Network & Marketing Tips.
Facebook events. If you are planning any event, remember to inform people about it via a dedicated section on Facebook.
Your own Facebook profile. If you want to separate your personal life and your professional activity, you should run several profiles. The one dedicated to work is a great place for sharing interior photography tips, property selling lifehacks, etc.
Real Estate Facebook ads. Advertising realtor social media content is aimed at a specific group of people – probable clients, sellers, and more.
You have probably understood that the effectiveness of posts without images is low. However, not all photos are good for adding to Facebook posts. You should include only images that have been edited.
With these presets, photo processing becomes a no-brainer task. Use them to correct colors, brightness, contrast, and other settings. After that, you can post pictures on Facebook and social media sites for photographers and real estate agents. These tools have .lrtemplate and .xmp extensions and they are compatible with Lightroom Mobile, Lightroom 4, 5, 6, and CC.
