9 Valentine’s Day Real Estate Marketing Ideas of 2024

By Tata Rossi 20 days ago, Inspiration

If you're an agent, real estate marketing ideas on Valentine's Day may help you attract the customers, produce leads, and promote repeat business and referrals. Valentine’s Day concentrates on love, and nothing can show dedication to a person better than purchasing property.

It’s better to start with real estate video marketing. A real estate video can be very advantageous for you, showing a spot more thoroughly than your customers could ever imagine with a picture or a written description.

1. Make Couple Testimonial Clips

Providing content to couples with an opportunity to record short testimonial videos on Valentine’s Day can enable them to manage marketing for you. Get accustomed to asking for a short interview meanwhile their purchasing process is at its peak - when the deal is made or closed, and in six months’ time.

The greatest benefit of this idea is that for recording videos nothing more than a phone and a lavalier microphone is needed. Keep all these videos in a special folder and use them once it is necessary to compile a testimonial video that will help foster your buying or selling experience.

Pro Tip: Import testimonials to Facebook as ordinary posts or paid ads. Furthermore, you are able to create a YouTube testimonial playlist on your profile to facilitate a search of such videos for potential customers.

2. Promote Social Media Campaigns

valentines day real estate marketing ideas social media

A huge benefit of real estate social media profiles is that you can keep in touch with the people you need. Your social network followers and friends are already interested parties, a lot of whom are the residents of your area.

When someone decides to purchase property, they’ll probably ask you for assistance. In other words, your publications and messages need to specifically address these people.

You can write posts and make announcements yourself or you can also apply to social media marketing companies dealing with advertisement. However, keep in mind that their service price starts from 75 dollars for a consultation.

Utilize quips and witty wordplay for Valentine’s Day to turn the clients’ attention. A Valentine’s Day real estate post can promote an open house, tell about your services, or remind people that you still have houses on sale.

Pro Tip: Hold a contest on social media platforms as a way to add the holiday into your digital real estate marketing. For example, you can make a publication on your Facebook business profile and ask people to comment on it to participate in the contest.

You can also organize a giveaway for a spa or flower shop or other typical Valentine’s Day goods gift cards. Ensure they contain information about when and how you will select the winner.

3. Employ Valentine’s Day Templates in Your Strategy

real estate valentines day

A template for email is a prompt way to provide the data and send themed texts to your followers. As regards Valentine’s Day, a themed email functions perfectly well.

Applying a Valentine’s Day real estate email sample, which you can find for free in the web, can result in a time-consuming experience for your marketing campaign.

Pro Tip: I advise you to use email marketing software such as HubSpot or/and ActiveCampaign to utilize CRM efficiently, landing page instruments, email marketing, marketing automation, chatbot startups, etc.

4. Apply a Romantic Theme on Your Platform

valentines day real estate marketing ideas romantic theme on website

You can benefit from the romantic atmosphere in the air on your real estate website. Compiling a plain theme for some of your pages is a jolly way to make subscribers talk.

This presupposes hearts, flowers, or chocolates which are to appear on your site. It will also be advantageous if you place various Valentine’s Day-related animations on your platform. A real estate Valentine’s platform will place you way higher than your competitors.

5. Write Some Articles Connected with Valentine’s Day & Real Estate

valentines day real estate marketing ideas blog

Yet, how is Valentine’s Day materials can relate to real estate marketing? It is possible to complete by adding Valentine’s Day real estate marketing content to your business blog.

You can write something like: “Valentine’s Day: Fall in Love with Rental Property Investing!” or “How to Find a House You Love This Valentine’s Day.”

You can include a lot of things. Just be original! You can involve some local housing market content and why you love dealing with it. Ensure you spread the information on social media.

6. Share the Love with Other Local Companies

valentines day real estate marketing ideas sharing with local businesses

All popular real estate books share the thought that Valentine’s Day is a perfect opportunity to share with other local businesses for mutually advantageous marketing campaigns.

A local business may lower a price for you on your viral giveaway award or contribute to your reason when you revert to your community. You can also get a discount on Valentine’s Day gifts for your major customers and perspectives.

Pro Tip: You can wonder in your local coffee shop if you could get a rebate when you buy gift cards in bulk. Or you may apply to your local chocolatier to get a bulk discount on Valentine’s Day chocolates.

7. Create Custom Door Hangers

Although social media marketing is extremely widespread, offline techniques such as door hangers and flyers are still thought to be efficient. Make door hangers appropriate for the valentine’s day theme.

Pro Tip: Apply graphic design software such as Photoshop and/or Canva to produce appealing designs for door hangers. Incorporate an eye-catching quote (“Valentine's Day is the poet's holiday”) or valentine’s day trivia (Do you know which country does not celebrate Valentine’s day?) to attract the customers’ attention.

8. Arrange Mail Valentine’s Cards

valentines day real estate marketing ideas arranging mail cards

Can anyone forget the excitement of getting a Valentine’s Day card from your beloved one in middle school? You can use this nostalgia and pleasant feeling by incorporating real estate postcard ideas and sharing themed card to your mailing list.

The most suitable way is to send a physical card. An electronic one may function well too, yet the message isn’t that influential. Try to imitate the general theme of a standard Valentine’s Day card with this mark. Nevertheless, you should not forget to advance yourself and market your business on the card too.

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Willing to Promote Your Real Estate Pictures?

If you do not wish to spend effort and time editing your photos, let FixThePhoto experts deal with this challenge. They will adjust colors, perspective, remove all rubbish, etc.

9. Host an Open House with a Raffle Prize

valentines day real estate marketing ideas open house with raffle prize

Real estate agents are always searching a cause host an open house. So why not consider arranging one on Valentine’s day?

There always exist couples who are looking for a home, especially if they have an eye on certain variants looking through real estate photography samples of property. Making them participate in the event and selecting winners in a raffle will be etched in their married life memory.

Pro Tip: Collaborate with a local chocolatier or travel company to sponsor awards, and you’ll come to their minds first when they consider buying a house.

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