12 Best Email Marketing Software

12 Best Email Marketing Software in 2021

Are you on the lookout for the best email marketing software to help develop your business? With the programs listed below you can make contact with your clients and find new ones twice faster. You don't have to send emails manually but you can still control this process.

Top 12 Email Marketing Software

  1. HubSpot - All-in-one platform
  2. ActiveCampaign - Excellent deliverability
  3. Zoho Campaigns - CRM integration
  4. Drip - Smart auto tools
  5. eSputnik - For bulk mailings
  6. Constant Contact - Offers a website builder
  7. Omnisend - Excellent choice for e-commerce
  8. Mailchimp - Integration with social media platforms
  9. SendinBlue - Transactional mailing
  10. GetResponse - Provides video conferencing
  11. ConvertKit - Auto sequences
  12. AWeber - For HTML e-newsletters

When picking the best email marketing software I considered the number of marketing functions, the speed of email delivery, and the simplicity of the UI. Also, this article covers how easy it is to manage your contact list, provide email marketing segmentation, and track the effectiveness of advertising campaigns.

1. HubSpot Email Marketing Software - Our Choice

All-in-one platform
  • Auto email marketing tools
  • Ability to create segmented lists
  • Pre-set templates
  • Tracks emails
  • Not found

Verdict: HubSpot is a universal marketing platform that enables photographers to make the best use of CRM, landing page tools, email marketing, marketing automation, chatbot launches, and more.

When creating an email, you can choose one of the available templates or add your own photographer email templates. You can also personalize emails for different devices or users from different countries. There is also a preview feature that allows you to check the content of the email.

This email campaign software offers smart email tools, so your clients will receive a message in time. You can also test the effectiveness of emails with A/B testing and then view the results in reports. If it comes to the emails delivery, HubSpot maintains a 99% deliverability rate.

hubspot email marketing software interface

2. ActiveCampaign

Excellent deliverability
  • Lead scoring capabilities
  • Excellent delivery
  • Built-in image editor
  • Advanced CRM system
  • Some features are difficult to find

Verdict: With ActiveCampaign, even beginners can create catchy email sequences with an intuitive built-in image editor. This product offers a rich array of features, including predictive sending, SMS-messages, and site messages. You can also run split testing to check the effectiveness of your email sequence.

ActiveCampaign is one of the best email marketing services that combines a CRM system, live chat, and email marketing automation tools. You can evaluate potential customers and attach dynamic content to your emails.

Besides, it is possible to create list triggers. Emails sent via this service won’t be marked as spam but appear in main Gmail and Outlook inboxes.

activecampaign email marketing software interface

3. Zoho Campaigns

CRM integration
  • Pre-set email templates
  • YouTube, Zoho, WordPress integration
  • Workflows
  • Effective campaign reports
  • Expensive
  • Some templates may seem outdated

Verdict: Zoho Campaigns is an efficient email marketing solution that offers 250+ email templates for a variety of business needs, from seasonal sales to blog articles. Also, there are pre-installed options for automatic responses. Another distinctive feature of the program is a simple drag-and-drop interface so that you can set up automatic actions and events in a few clicks.

Zoho Campaigns contains numerous features, including A/B testing and the ability to create automatic responses and registration forms. You can also share your account with colleagues. The software also integrates with all Zoho products and third party services such as Facebook, YouTube, and WordPress.

zoho campaigns email marketing software interface

4. Drip

Smart auto tools
  • Smart automation tools
  • Integration with popular platforms
  • Smart email segmentation
  • Split testing tools
  • Workflows may lag sometimes
  • Few features to integrate with Shopify

Verdict: Drip is one of the most popular bulk email marketing services that is suitable for both bloggers and online stores. It contains powerful tools to automate email marketing and personalize offers. The service integrates with popular platforms such as WordPress and WooCommerce. Thus, you can quickly add pop-up windows and registration forms to your website.

The platform offers efficient marketing automation tools, smart email segmentation, split testing features, and visual workflows builder. Due to the advanced functionality of Drip, you can send bulk emails, while communicating separately with each client.

drip email marketing software interface

5. eSputnik

For bulk mailings
  • Drag-n-drop email editor with AMP support
  • Automated triggers and workflows
  • Contact base segmentation
  • Personalized email and website recommendations
  • Native and integrated website forms
  • Some templates call for editing

Verdict: eSputnik is universal software, which contains tools and features typically available in marketing automation systems, email editors, CRM, and site builders. The instrument is highly popular among businesses that need to collects and generate leads, conduct communication with clients in a quick way and using different channels, and to expand a clientele base.

The best thing about the software is that it is absolutely user-friendly, so you don’t need any coding knowledge to take advantage of the system. Another bragging point is a smooth integration with Google BigQuery, Shopify, Facebook Ads, PostgreSQL, Tilda, and other external sites, so managing marketing activities becomes a breeze. Thanks to in-depth reports, you can keep tabs on the efficiency of every campaign, analyze multiple metrics, and evaluate the company’s growth.

esputnik interface

6. Constant Contact

Offers a website builder
  • Drag & drop tool
  • Automation & scheduling workflow
  • Split testing
  • Simple database import
  • Lacks two-factor authentication with the TOTP algorithm
  • Unresponsive client support

Verdict: Apart from being one of the best web design software, Constant Contact also offers a set of email marketing tools. To create an email, you can make the most out of the drag-and-drop functionality. It is possible to import your contact database from Outlook or Salesforce or upload your own spreadsheet.

Users can also take advantage of email automation features and scheduling as well as add polls and dynamic forms. Besides, you can manage social media platforms from your account. Constant Contact has a website builder, customizable templates and image hosting. The comprehensive reporting allows you to effectively calculate your budget for advertising campaigns and increase email open rates.

constant contact email marketing software interface

7. Omnisend

Great for eCommerce
  • Integration with social media and e-commerce platforms
  • Email automation tools
  • Ready-made email templates
  • Tools for creating landing pages
  • You can’t combine multiple stores on one platform
  • Doesn’t offer RSS integrated email

Verdict: Being one of the most demanded emailing platforms, Omnisend includes advanced tools for promoting online stores via email. You can set up automatic sending of emails as well as mobile and push notifications.

The platform also supports integration with Google Ads, Instagram, Facebook Ads, Messenger, and WhatsApp. Users can take advantage of ready-made email templates, which contain all popular elements, such as wheels of fortune pop-ups or counters.

This service allows you to connect to platforms like Magento, Shopify, and BigCommerce. Additionally, Omnisend integrates with review platforms and support services such as Yotpo and Smile.io. You can initiate campaigns via emails, SMS, or social media websites based on your client metrics.

omnisend email marketing software interface

8. Mailchimp

Integration with social media platforms
  • Easy to use template builder
  • Ability to send emails by time zone
  • Integration with the most popular platforms
  • Segmentation of contacts
  • Limited marketing automation features
  • Emails contain watermarks

Verdict: Mailchimp has a drag-and-drop email builder, autoresponders, options for segmenting contacts into groups, and analytics tracking. You can adjust the delivery time based on the location of users.

This bulk email service integrates with WordPress, Magento, Shopify, and other platforms. Also Mailchimp allows you to compile a list of client addresses and send emails to them.

The service also offers an A/B testing feature which allows you to check which version has a better impact on your clients. With the free Mailchimp plan, you can send 12,000 emails for 2,000 contacts. The emails will be marked with the service logo. In case you have some issues, you can always email the customer support team.

mailchimp email marketing software interface

9. SendinBlue

Transactional mailing
  • You can choose a suitable time for sending emails
  • Tools for working with transactional emails
  • Instruments for creating workflows
  • Comes with a drag-and-drop editor
  • Emails contain a watermark when using a free plan
  • Unresponsive client support

Verdict: SendinBlue is designed for working with transactional emails. The program contains tools for automated email marketing. Since it has servers in the European Union, it boasts a good deliverability rate of emails. Also, SendinBlue comes with a built-in editor with drag-and-drop functionality.

Unlike other bulk email services, SendinBlue offers tools for sending transactional emails, creating workflows to automate follow-up emails and database segmentation. Since the program is based on AI algorithms, you can specify the time to send emails.

By subscribing to the free plan, you can send up to 300 emails per day, but they will have a service watermark. SMS marketing is another great service to benefit from.

sendinblue email marketing software interface

10. GetResponse

Provides video conferencing
  • Comprehensive marketing platform
  • Includes tools for creating landing pages
  • Integration with Slack, WordPress, and Facebook
  • Built-in automation tools
  • No two-factor authentication
  • No phone customer support

Verdict: GetResponse brings together not only email marketing tools but everything you need to create landing pages and initiate video conferences. With this video conferencing software, you can automate your marketing, including setting up email distribution after online conferences and webinars.

GetResponse includes automation tools to help you create smart, automated campaigns. You can create campaigns, segment contacts, and send an unlimited number of emails for specific segments. The service integrates with sites like Slack, WordPress, and Facebook, as well as e-commerce platforms like Shopify, Etsy, and PayPal.

getresponse email marketing software interface

11. ConvertKit

Auto sequences
  • Built-in landing page editor
  • Workflows
  • Segmentation tools
  • Automated email sequences
  • No integration with e-commerce services
  • Not suitable for managing multiple clients

Verdict: Among numerous bulk email marketing services, bloggers and marketers choose ConvertKit due to its ease of use and impressive feature set. This photography marketing service offers a built-in landing page editor and the ability to quickly create workflows. To promote your personal brand or product, you don't even need to have a website. It is enough to specify a traffic source, for example, a YouTube channel or social media account.

Additionally, the service has subscription forms so that you can send bonuses and updates to your clients. Also, ConvertKit offers autoresponders for email drip campaigns, segmentation tools, and the ability to send automated emails. You can manage your contacts, add tags, and use advanced segmentation features.

convertkit email marketing software interface

12. AWeber

For HTML e-newsletters
  • Built-in email templates
  • Email marketing analytics
  • Integration with other marketing tools
  • Excellent importing options
  • Can't include or exclude several segments simultaneously
  • No A/B testing

Verdict: AWeber has a wide range of tools for small and medium businesses, including HTML email templates, lists management, autoresponders, analytics tracking, and WordPress integration.

Aside from the ability to edit your content, AWeber offers an automatic sequence of emails. Also, you can track deliverability and open rates and test email versions. In the free plan, it is possible to promote your brand to up to 500 contacts.

aweber email marketing software interface
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