26 Best Email Marketing Software

Are you on the lookout for the best email marketing software to help develop your business? With the programs listed below you can make contact with your clients and find new ones twice faster. You don't have to send emails manually but you can still control this process.

When picking the best email marketing software I considered the number of marketing functions, the speed of email delivery, and the simplicity of the UI. Also, this article covers how easy it is to manage your contact list, provide email marketing segmentation, and track the effectiveness of advertising campaigns.

Verdict: HubSpot is a universal marketing platform that enables photographers to make the best use of CRM, landing page tools, email marketing, marketing automation, chatbot launches, and more.

When creating an email, you can choose one of the available templates or add your own photographer email templates. You can also personalize emails for different devices or users from different countries. There is also a preview feature that allows you to check the content of the email.

This email campaign software offers smart email tools, so your clients will receive a message in time. You can also test the effectiveness of emails with A/B testing and then view the results in reports. If it comes to the emails delivery, HubSpot maintains a 99% deliverability rate.

Verdict: With ActiveCampaign, even beginners can create catchy email sequences with an intuitive built-in image editor. This product offers a rich array of features, including predictive sending, SMS-messages, and site messages. You can also run split testing to check the effectiveness of your email sequence.

ActiveCampaign is one of the best email marketing services that combines a CRM system, live chat, and email marketing automation tools. You can evaluate potential customers and attach dynamic content to your emails.

Besides, it is possible to create list triggers. Emails sent via this service won’t be marked as spam but appear in main Gmail and Outlook inboxes.

Verdict: Zoho Campaigns is an efficient email marketing solution that offers 250+ email templates for a variety of business needs, from seasonal sales to blog articles. Also, there are pre-installed options for automatic responses. Another distinctive feature of the program is a simple drag-and-drop interface so that you can set up automatic actions and events in a few clicks.

Zoho Campaigns contains numerous features, including A/B testing and the ability to create automatic responses and registration forms. You can also share your account with colleagues. The software also integrates with all Zoho products and third party services such as Facebook, YouTube, and WordPress.

Verdict: Phonexa is a universal marketing program for automating calls, clicks, emails, SMS, and accounting. What makes it stand out is that the developers worked hard to create software that can satisfy businesses from different niches. I like how easy it is to efficiently optimize inbound web and call campaigns, emails, and outbound calls with the provided tools.

This is necessary for making the customer journey clear and pleasant at every stage. In addition to customizable tools aimed at improving workflows and raising revenues, Phonexa also offers a suite of turnkey marketing products. Thanks to scalability options and partnership tools, you can easily build a rapport with companies for adjacent industries.

Verdict: Newoldstamp will help you establish a fast and efficient process for creating style-consistent email signatures for all employees according to your guidelines. You’ll be able to boost marketing and sales conversions via your commercial email messaging and email signature ad campaigns. Another handy feature offered by this tool is the ability to control all created signatures within a single dashboard.

Employ Newoldstamp’s creation suite to produce signatures that match your brand identity perfectly. You’ll have no problem achieving unique results thanks to the provided adjustable signature templates. Once you’re done, you can conveniently integrate the signature with most large email platforms and devices including Google Workspace and Microsoft 365.

Verdict: Finder.io is a great solution for finding, verifying, and monitoring business email addresses. If you’re a small or medium-sized company, you’ll be able to use this tool to instantly access over 400 million emails thanks to this tool. The benefits of gaining so many potential leads in one go are immeasurable.

This email checker is also highly responsive, as it comes with the tools necessary for creating leads, cultivating them, and eventually generating B2B sales. Additionally, Finder.io is supplied with a broad range of visualization features that make the process of organizing and managing all your email contacts a breeze.

Verdict: PostGrid shines as a top-notch email marketing software, offering a seamless and efficient solution for designing, printing, and delivering direct mail. This versatile platform simplifies the entire process, saving valuable resources, time, and costs.

With PostGrid you can personalize each mail piece to enhance customer engagement and brand recognition. Targeting a specific audience becomes effortless, boosting not only engagement but also response rates. Integration with over 1600+ apps and CRMs ensures data accessibility and alignment across teams.

Automation is at the core of PostGrid's functionality, allowing you to send transactional direct mail triggered by various events. The platform prioritizes security, ensuring HIPAA/PIPEDA compliance for secure data processing.

Verdict: MySignature is a great choice for small businesses and entrepreneurs who need email signatures tailored to their brand. What I like about this email marketing software is that it’s completely mobile-optimized, so you can use it on your phone or tablet with no difficulties. It offers a variety of templates for all brand identities, although the free version only gives you access to four of those.

Another benefit is that it’s compatible with a ton of email clients, like Gmail, and Outlook. I really like the customization features MySignature offers. You can not only modify formatting, and colors, but also add interactive CTA buttons, banners, and attach links to your social media pages.

Verdict: DuoCircle provides the platform to boost your email protection, ensure that the emails you send are compliant, and bring email deliverability to a new level. Safe email gateway, email backup MX and email forwarding, as well as outbound SMTP, are among the services provided by DuoCircle.

Moreover, the platform offers a cutting-edge scanning system for identifying hazardous content in emails. Suspicious letters are denied or guaranteed, whereas the email holder gets a notification about it.

I also like that DuoCircle’s cloud-based filtering service is compatible with all popular cloud platforms like Amazon Web Services, Gmail, and Exchange.

Verdict: SendX is an excellent email marketing software with a handy drop-and-drop editor, which is great for creating newsletters, promotions, and automation. Choose the needed template, add DKIM & SPF digital signatures, and set up a mailing list.

No matter whether you need to add pics, text, or HTML to your landing page, SendX content editors will come in handy in any of these cases for sure. Besides, users choose this software because of its fresh and modern templates, which are not overloaded with graphics, and bright animations.

Speaking about the pricing, the cost of services greatly depends on the number of subscribers and starts from 7.49/month.

Verdict: Flowrite is a convenient and secure browser-based solution for generating emails and other messages on a daily basis. It is very easy to use, as all you need to do is just provide short instructions and wishes to the text and start the service that will do the rest for you. You will end up with three different versions of the message, each of which will be well-written, unique, and fully meet your requirements.

Flowrite also comes with an amazing AI-led template collection that has everything you need for sample texts for different roles and teams.

By integrating with your email platforms and messengers, automatically reading incoming emails, and getting the required inputs, you get an amazing smooth user experience. The subscription to this tool costs €15/month, but you can test it for free for 2 weeks.

Verdict: GetProspect is an email finder that makes cold email prospecting easier. It allows you to find email addresses via LinkedIn in one click without leaving the current tab. The main advantage of the GetProspect email finder extension is its reliability. All found email addresses go through a real-time email verification process to avoid email bounces and invalid email charges.

This extension allows you to extract data from multiple profiles simultaneously, select relevant profiles individually, and get all the necessary information about a contact without the limitations of LinkedIn. GetProspect also has integrations with over 2000 marketing tools: Pipedrive, Hubspot, SalesForce, MailChimp, etc. In addition, to optimize your work, you can get a free GetProspect web service account with all CRM features.

Verdict: Elastic Email stands out as a top-tier email marketing platform, providing a comprehensive solution to elevate your email campaigns. Tailored for small businesses and scalable for growing enterprises, it seamlessly integrates lead collection, newsletter creation, and campaign automation. The platform's Email Designer, featuring a user-friendly drag-and-drop interface, empowers users to craft visually stunning and responsive emails effortlessly. With a diverse template gallery and robust personalization features, customization is at your fingertips.

Elastic Email ensures confidence in your campaigns with advanced scheduling options, campaign creators, and email automations. Analyzing and improving campaigns is simplified through detailed reports, including geolocation tracking, click maps, and real-time delivery monitoring. Unsubscribe insights enable businesses to refine strategies and retain engaged contacts.

Verdict: EmailLabs has been of great help in email campaigns at our company. It has quite an effortless API Integration, hence, it's easy to send and track both transactional and marketing emails. With its optimum dynamic filtering, it's helped in reducing the deliverability rates so that the mail sent reaches the recipient's inbox promptly.

One of the things that surprised in EmailLabs is its speed: in 0.16 seconds, emails are delivered, which helped a lot of time-critical campaigns for discounts. The service has scaled upward in line with our growing email volumes.

Security-wise, EmailLabs offers robust protection with SPF, DKIM, DMARC authentication. This has been very instrumental in domain reputation maintenance and keeps our service safe from any kind of threat.

Verdict: Maileroo was really helpful with the recent launch campaign of one of my photo projects. What I wanted to achieve mostly was sending personalized emails to different audience: clients, partners, and newsletter subscribers from my blog. For example, I created a routine for clients: the first email announced the launch, and three days later came a follow-up with an offer for a special discount for early bookings.

In this case, setup was very straightforward and freed up a great deal of time. The analytics dashboard was another positive feature for me. I noticed from those subject lines with "exclusive previews" had an open rate 20% higher than normal emails. That helped me adjust messaging in partner outreach, to much better results.

Verdict: Drip is one of the most popular bulk email marketing services that is suitable for both bloggers and online stores. It contains powerful tools to automate email marketing and personalize offers. The service integrates with popular platforms such as WordPress and WooCommerce. Thus, you can quickly add pop-up windows and registration forms to your website.

The platform offers efficient marketing automation tools, smart email segmentation, split testing features, and visual workflows builder. Due to the advanced functionality of Drip, you can send bulk emails, while communicating separately with each client.

Verdict: eSputnik is universal software, which contains tools and features typically available in marketing automation systems, email editors, CRM, and site builders. The instrument is highly popular among businesses that need to collects and generate leads, conduct communication with clients in a quick way and using different channels, and to expand a clientele base.

The best thing about the software is that it is absolutely user-friendly, so you don’t need any coding knowledge to take advantage of the system. Another bragging point is a smooth integration with Google BigQuery, Shopify, Facebook Ads, PostgreSQL, Tilda, and other external sites, so managing marketing activities becomes a breeze. Thanks to in-depth reports, you can keep tabs on the efficiency of every campaign, analyze multiple metrics, and evaluate the company’s growth.

Verdict: Anyone who has ever created an email automation sequence knows how quickly they can become confusing. Sender.net solves this issue by providing an easy-to-use interface that enables anyone to create effective email automation sequences from the ground up. And, believe it or not, the automation option is completely free of charge.

The best part is that you don't have to use multiple tools for email marketing campaigns - all necessary tools and features are housed under the same roof and work in tandem.

Sender.net is an advanced all-in-one email marketing platform. Aside from all other tools, features include email automation, an advanced subscription form, a popup builder with real-time analytics, and a few-click integration.

Verdict: Mailmodo is undoubtedly one of the best email marketing software solutions available today, and it's not hard to see why. With a focus on delivering real results, Mailmodo offers a full-stack email marketing platform that caters to a variety of needs.

What sets Mailmodo apart is its ability to create interactive emails with no coding required, driving higher email conversions. It also provides a wide range of options, including static HTML emails with a plethora of templates, transactional emails throughout the customer journey, triggered emails via integrations and APIs, and targeted emails based on user behavior.

Mailmodo's automation capabilities allow you to sequence emails across the customer lifecycle, while its personalization features ensure tailored communication.

Verdict: Apart from being one of the best web design software, Constant Contact also offers a set of email marketing tools. To create an email, you can make the most out of the drag-and-drop functionality. It is possible to import your contact database from Outlook or Salesforce or upload your own spreadsheet.

Users can also take advantage of email automation features and scheduling as well as add polls and dynamic forms. Besides, you can manage social media platforms from your account. Constant Contact has a website builder, customizable templates and image hosting. The comprehensive reporting allows you to effectively calculate your budget for advertising campaigns and increase email open rates.

Verdict: Being one of the most demanded email creation platforms, Omnisend includes advanced tools for promoting online stores via email. You can set up automatic sending of emails as well as mobile and push notifications.

The platform also supports integration with Google Ads, Instagram, Facebook Ads, Messenger, and WhatsApp. Users can take advantage of ready-made email templates, which contain all popular elements, such as wheels of fortune pop-ups or counters.

This service allows you to connect to platforms like Magento, Shopify, and BigCommerce. Additionally, Omnisend integrates with review platforms and support services such as Yotpo and Smile.io. You can initiate campaigns via emails, SMS, or social media websites based on your client metrics.

Verdict: Mailchimp has a drag-and-drop email builder, autoresponders, options for segmenting contacts into groups, and analytics tracking. You can adjust the delivery time based on the location of users.

This bulk email service integrates with WordPress, Magento, Shopify, AVADA, and other platforms. Also Mailchimp allows you to compile a list of client addresses and send emails to them.

The service also offers an A/B testing feature which allows you to check which version has a better impact on your clients. With the free Mailchimp plan, you can send 12,000 emails for 2,000 contacts. The emails will be marked with the service logo. In case you have some issues, you can always email the customer support team. To ensure your emails comply with quality and security standards, you can use the PowerDMARC tool. It is absolutely user-friendly, allowing you to minimize any risks of hackers sending emails from your domain.

Verdict: SendinBlue is designed for working with transactional emails. The program contains tools for automated email marketing. Since it has servers in the European Union, it boasts a good deliverability rate of emails. Also, SendinBlue comes with a built-in editor with drag-and-drop functionality.

Unlike other bulk email services, SendinBlue offers tools for sending transactional emails, creating workflows to automate follow-up emails and database segmentation. Since the program is based on AI algorithms, you can specify the time to send emails.

By subscribing to the free plan, you can send up to 300 emails per day, but they will have a service watermark. SMS marketing is another great service to benefit from.

Verdict: GetResponse brings together not only email marketing tools but everything you need to create landing pages and initiate video conferences. With this video conferencing software, you can automate your marketing, including setting up email distribution after online conferences and webinars.

GetResponse includes automation tools to help you create smart, automated campaigns. You can create campaigns, segment contacts, and send an unlimited number of emails for specific segments. The service integrates with sites like Slack, WordPress, and Facebook, as well as e-commerce platforms like Shopify, Etsy, and PayPal.

Verdict: Among numerous bulk email marketing services, bloggers and marketers choose ConvertKit due to its ease of use and impressive feature set. This photography marketing service offers a built-in landing page editor and the ability to quickly create workflows. To promote your personal brand or product, you don't even need to have a website. It is enough to specify a traffic source, for example, a YouTube channel or social media account.

Additionally, the service has subscription forms so that you can send bonuses and updates to your clients. Also, ConvertKit offers autoresponders for email drip campaigns, segmentation tools, and the ability to send automated emails. You can manage your contacts, add tags, and use advanced segmentation features. Unfortunately, ConvertKit lacks lead scoring capabilities.

Verdict: AWeber has a wide range of tools for small and medium businesses, including HTML email templates, lists management, autoresponders, analytics tracking, and WordPress integration.

Aside from the ability to edit your content, AWeber offers an automatic sequence of emails. Also, you can track deliverability and open rates and test email versions. In the free plan, it is possible to promote your brand to up to 500 contacts. If you need to reach more prospects, you can either switch to a paid version or choose Mailmunch.