Are you on the lookout for the best email marketing software to help develop your business? With the programs listed below you can make contact with your clients and find new ones twice faster. You don't have to send emails manually but you can still control this process.
Top 20 Email Marketing Software
- HubSpot - All-in-one platform
- ActiveCampaign - Excellent deliverability
- Zoho Campaigns - CRM integration
- Phonexa - Easy behavioral segmentation
- Newoldstamp - Offers an email signature generator
- Finder.io - Locate emails using Chrome Extension
- MySignature - For creating email signatures
- DuoCircle - Boasts cutting-edge spam filtering tools
- SendX - For beginning marketers
- Flowrite - Daily generation of email newsletters
- Drip - Smart auto tools
- eSputnik - For bulk mailings
- Sender - Advanced subscriber management system
- Constant Contact - Offers a website builder
- Omnisend - Excellent choice for e-commerce
- Mailchimp - Integration with social media platforms
- SendinBlue - Transactional mailing
- GetResponse - Provides video conferencing
- ConvertKit - Auto sequences
- AWeber - For HTML e-newsletters
When picking the best email marketing software I considered the number of marketing functions, the speed of email delivery, and the simplicity of the UI. Also, this article covers how easy it is to manage your contact list, provide email marketing segmentation, and track the effectiveness of advertising campaigns.
1. HubSpot Email Marketing Software - Our Choice
- Auto email marketing tools
- Ability to create segmented lists
- Pre-set templates
- Tracks emails
- Not found
Verdict: HubSpot is a universal marketing platform that enables photographers to make the best use of CRM, landing page tools, email marketing, marketing automation, chatbot launches, and more.
When creating an email, you can choose one of the available templates or add your own photographer email templates. You can also personalize emails for different devices or users from different countries. There is also a preview feature that allows you to check the content of the email.
This email campaign software offers smart email tools, so your clients will receive a message in time. You can also test the effectiveness of emails with A/B testing and then view the results in reports. If it comes to the emails delivery, HubSpot maintains a 99% deliverability rate.
2. ActiveCampaign
- Lead scoring capabilities
- Excellent delivery
- Built-in image editor
- Advanced CRM system
- Some features are difficult to find
Verdict: With ActiveCampaign, even beginners can create catchy email sequences with an intuitive built-in image editor. This product offers a rich array of features, including predictive sending, SMS-messages, and site messages. You can also run split testing to check the effectiveness of your email sequence.
ActiveCampaign is one of the best email marketing services that combines a CRM system, live chat, and email marketing automation tools. You can evaluate potential customers and attach dynamic content to your emails.
Besides, it is possible to create list triggers. Emails sent via this service won’t be marked as spam but appear in main Gmail and Outlook inboxes.
3. Zoho Campaigns
- Pre-set email templates
- YouTube, Zoho, WordPress integration
- Workflows
- Effective campaign reports
- Expensive
- Some templates may seem outdated
Verdict: Zoho Campaigns is an efficient email marketing solution that offers 250+ email templates for a variety of business needs, from seasonal sales to blog articles. Also, there are pre-installed options for automatic responses. Another distinctive feature of the program is a simple drag-and-drop interface so that you can set up automatic actions and events in a few clicks.
Zoho Campaigns contains numerous features, including A/B testing and the ability to create automatic responses and registration forms. You can also share your account with colleagues. The software also integrates with all Zoho products and third party services such as Facebook, YouTube, and WordPress.
4. Phonexa
- Multi-channel distribution
- ESP integration
- A/B email marketing automation
- Insights from hourly reports
- For clients from different niches
- Not found
Verdict: Phonexa is a universal marketing program for automating calls, clicks, emails, SMS, and accounting. What makes it stand out is that the developers worked hard to create software that can satisfy businesses from different niches. I like how easy it is to efficiently optimize inbound web and call campaigns, emails, and outbound calls with the provided tools.
This is necessary for making the customer journey clear and pleasant at every stage. In addition to customizable tools aimed at improving workflows and raising revenues, Phonexa also offers a suite of turnkey marketing products. Thanks to scalability options and partnership tools, you can easily build a rapport with companies for adjacent industries.
5. Newoldstamp
- Central hub for all company signatures
- In-depth signature creator
- Various signature templates
- Can be integrated with Google Workspace and Microsoft software
- Some fields can’t be moved
Verdict: Newoldstamp will help you establish a fast and efficient process for creating style-consistent email signatures for all employees according to your guidelines. You’ll be able to boost marketing and sales conversions via your commercial email messaging and email signature ad campaigns. Another handy feature offered by this tool is the ability to control all created signatures within a single dashboard.
Employ Newoldstamp’s creation suite to produce signatures that match your brand identity perfectly. You’ll have no problem achieving unique results thanks to the provided adjustable signature templates. Once you’re done, you can conveniently integrate the signature with most large email platforms and devices including Google Workspace and Microsoft 365.
6. Finder.io
- Capable of locating and verifying emails in just a few seconds
- Can be integrated with AgileCRM, Saleforce, and other solutions
- Huge global database that contains over 430 million emails
- Can gather leads from LinkedIn and Google via smart bots
- Free trial is limited to 14 days
- Rather high prices
Verdict: Finder.io is a great solution for finding, verifying, and monitoring business email addresses. If you’re a small or medium-sized company, you’ll be able to use this tool to instantly access over 400 million emails thanks to this tool. The benefits of gaining so many potential leads in one go are immeasurable.
This email checker is also highly responsive, as it comes with the tools necessary for creating leads, cultivating them, and eventually generating B2B sales. Additionally, Finder.io is supplied with a broad range of visualization features that make the process of organizing and managing all your email contacts a breeze.
7. MySignature
- Great customization options
- Mobile-optimized
- Excellent compatibility with email platforms
- User-friendly dashboard
- Modern-looking templates
- Some fields can’t be moved
Verdict: MySignature is a great choice for small businesses and entrepreneurs who need email signatures tailored to their brand. What I like about this email marketing software is that it’s completely mobile-optimized, so you can use it on your phone or tablet with no difficulties. It offers a variety of templates for all brand identities, although the free version only gives you access to four of those.
Another benefit is that it’s compatible with a ton of email clients, like Gmail, and Outlook. I really like the customization features MySignature offers. You can not only modify formatting, and colors, but also add interactive CTA buttons, banners, and attach links to your social media pages.
8. DuoCircle
- Protects your mailbox from spear-phishing
- Real-time URL scanning
- Multi-level anti-virus filtering
- Has cutting-edge threat identification
- No fixed list of prices
- The spam filter configuration could be more advanced
Verdict: DuoCircle provides the platform to boost your email protection, ensure that the emails you send are compliant, and bring email deliverability to a new level. Safe email gateway, email backup MX and email forwarding, as well as outbound SMTP, are among the services provided by DuoCircle.
Moreover, the platform offers a cutting-edge scanning system for identifying hazardous content in emails. Suspicious letters are denied or guaranteed, whereas the email holder gets a notification about it.
I also like that DuoCircle’s cloud-based filtering service is compatible with all popular cloud platforms like Amazon Web Services, Gmail, and Exchange.
9. SendX
- Convenient content editor
- More than 1500 ready-to-use email templates
- Cutting-edge analytic tools
- 60-day refund guarantee
- Relatively expensive for big companies
- Can be problems with communication due to time difference
Verdict: SendX is an excellent email marketing software with a handy drop-and-drop editor, which is great for creating newsletters, promotions, and automation. Choose the needed template, add DKIM & SPF digital signatures, and set up a mailing list.
No matter whether you need to add pics, text, or HTML to your landing page, SendX content editors will come in handy in any of these cases for sure. Besides, users choose this software because of its fresh and modern templates, which are not overloaded with graphics, and bright animations.
Speaking about the pricing, the cost of services greatly depends on the number of subscribers and starts from 7.49/month.
10. Flowrite
- Generates multiple answers to choose from
- Integrates with 20+ apps
- Offers a trial version
- Convenient templates
- Lacks long letters generation
- Lacks mobile application
Verdict: Flowrite is a convenient and secure browser-based solution for generating emails and other messages on a daily basis. It is very easy to use, as all you need to do is just provide short instructions and wishes to the text and start the service that will do the rest for you. You will end up with three different versions of the message, each of which will be well-written, unique, and fully meet your requirements.
Flowrite also comes with an amazing AI-led template collection that has everything you need for sample texts for different roles and teams.
By integrating with your email platforms and messengers, automatically reading incoming emails, and getting the required inputs, you get an amazing smooth user experience. The subscription to this tool costs €15/month, but you can test it for free for 2 weeks.
11. Drip
- Smart automation tools
- Integration with popular platforms
- Smart email segmentation
- Split testing tools
- Workflows may lag sometimes
- Few features to integrate with Shopify
Verdict: Drip is one of the most popular bulk email marketing services that is suitable for both bloggers and online stores. It contains powerful tools to automate email marketing and personalize offers. The service integrates with popular platforms such as WordPress and WooCommerce. Thus, you can quickly add pop-up windows and registration forms to your website.
The platform offers efficient marketing automation tools, smart email segmentation, split testing features, and visual workflows builder. Due to the advanced functionality of Drip, you can send bulk emails, while communicating separately with each client.
12. eSputnik
- Drag-n-drop email editor with AMP support
- Automated triggers and workflows
- Contact base segmentation
- Personalized email and website recommendations
- Native and integrated website forms
- Some templates call for editing
Verdict: eSputnik is universal software, which contains tools and features typically available in marketing automation systems, email editors, CRM, and site builders. The instrument is highly popular among businesses that need to collects and generate leads, conduct communication with clients in a quick way and using different channels, and to expand a clientele base.
The best thing about the software is that it is absolutely user-friendly, so you don’t need any coding knowledge to take advantage of the system. Another bragging point is a smooth integration with Google BigQuery, Shopify, Facebook Ads, PostgreSQL, Tilda, and other external sites, so managing marketing activities becomes a breeze. Thanks to in-depth reports, you can keep tabs on the efficiency of every campaign, analyze multiple metrics, and evaluate the company’s growth.
13. Sender
- A simple user interface
- Advanced subscriber management system
- Easy-to-use Drag-and-Drop design editor ( including HTML and plain text)
- Analytics and reports
- Easy-to-use email automation
- Subscription form, popup builder, and integration in a few clicks
- Integration with eCommerce platforms such as Wordpress, Zapier, and others, as well as a solid API for custom solutions
- Lacks categorized templates
Verdict: Anyone who has ever created an email automation sequence knows how quickly they can become confusing. Sender.net solves this issue by providing an easy-to-use interface that enables anyone to create effective email automation sequences from the ground up. And, believe it or not, the automation option is completely free of charge.
The best part is that you don't have to use multiple tools for email marketing campaigns - all necessary tools and features are housed under the same roof and work in tandem.
Sender.net is an advanced all-in-one email marketing platform. Aside from all other tools, features include email automation, an advanced subscription form, a popup builder with real-time analytics, and a few-click integration.
14. Constant Contact
- Drag & drop tool
- Automation & scheduling workflow
- Split testing
- Simple database import
- Lacks two-factor authentication with the TOTP algorithm
- Unresponsive client support
Verdict: Apart from being one of the best web design software, Constant Contact also offers a set of email marketing tools. To create an email, you can make the most out of the drag-and-drop functionality. It is possible to import your contact database from Outlook or Salesforce or upload your own spreadsheet.
Users can also take advantage of email automation features and scheduling as well as add polls and dynamic forms. Besides, you can manage social media platforms from your account. Constant Contact has a website builder, customizable templates and image hosting. The comprehensive reporting allows you to effectively calculate your budget for advertising campaigns and increase email open rates.
15. Omnisend
- Integration with social media and e-commerce platforms
- Email automation tools
- Ready-made email templates
- Tools for creating landing pages
- You can’t combine multiple stores on one platform
- Doesn’t offer RSS integrated email
Verdict: Being one of the most demanded email creation platforms, Omnisend includes advanced tools for promoting online stores via email. You can set up automatic sending of emails as well as mobile and push notifications.
The platform also supports integration with Google Ads, Instagram, Facebook Ads, Messenger, and WhatsApp. Users can take advantage of ready-made email templates, which contain all popular elements, such as wheels of fortune pop-ups or counters.
This service allows you to connect to platforms like Magento, Shopify, and BigCommerce. Additionally, Omnisend integrates with review platforms and support services such as Yotpo and Smile.io. You can initiate campaigns via emails, SMS, or social media websites based on your client metrics.
16. Mailchimp
- Easy to use template builder
- Ability to send emails by time zone
- Integration with the most popular platforms
- Segmentation of contacts
- Limited marketing automation features
- Emails contain watermarks
Verdict: Mailchimp has a drag-and-drop email builder, autoresponders, options for segmenting contacts into groups, and analytics tracking. You can adjust the delivery time based on the location of users.
This bulk email service integrates with WordPress, Magento, Shopify, AVADA, and other platforms. Also Mailchimp allows you to compile a list of client addresses and send emails to them.
The service also offers an A/B testing feature which allows you to check which version has a better impact on your clients. With the free Mailchimp plan, you can send 12,000 emails for 2,000 contacts. The emails will be marked with the service logo. In case you have some issues, you can always email the customer support team. To ensure your emails comply with quality and security standards, you can use the PowerDMARC tool. It is absolutely user-friendly, allowing you to minimize any risks of hackers sending emails from your domain.
17. SendinBlue
- You can choose a suitable time for sending emails
- Tools for working with transactional emails
- Instruments for creating workflows
- Comes with a drag-and-drop editor
- Emails contain a watermark when using a free plan
- Unresponsive client support
Verdict: SendinBlue is designed for working with transactional emails. The program contains tools for automated email marketing. Since it has servers in the European Union, it boasts a good deliverability rate of emails. Also, SendinBlue comes with a built-in editor with drag-and-drop functionality.
Unlike other bulk email services, SendinBlue offers tools for sending transactional emails, creating workflows to automate follow-up emails and database segmentation. Since the program is based on AI algorithms, you can specify the time to send emails.
By subscribing to the free plan, you can send up to 300 emails per day, but they will have a service watermark. SMS marketing is another great service to benefit from.
18. GetResponse
- Comprehensive marketing platform
- Includes tools for creating landing pages
- Integration with Slack, WordPress, and Facebook
- Built-in automation tools
- No two-factor authentication
- No phone customer support
Verdict: GetResponse brings together not only email marketing tools but everything you need to create landing pages and initiate video conferences. With this video conferencing software, you can automate your marketing, including setting up email distribution after online conferences and webinars.
GetResponse includes automation tools to help you create smart, automated campaigns. You can create campaigns, segment contacts, and send an unlimited number of emails for specific segments. The service integrates with sites like Slack, WordPress, and Facebook, as well as e-commerce platforms like Shopify, Etsy, and PayPal.
19. ConvertKit
- Built-in landing page editor
- Workflows
- Segmentation tools
- Automated email sequences
- No integration with e-commerce services
- Not suitable for managing multiple clients
Verdict: Among numerous bulk email marketing services, bloggers and marketers choose ConvertKit due to its ease of use and impressive feature set. This photography marketing service offers a built-in landing page editor and the ability to quickly create workflows. To promote your personal brand or product, you don't even need to have a website. It is enough to specify a traffic source, for example, a YouTube channel or social media account.
Additionally, the service has subscription forms so that you can send bonuses and updates to your clients. Also, ConvertKit offers autoresponders for email drip campaigns, segmentation tools, and the ability to send automated emails. You can manage your contacts, add tags, and use advanced segmentation features. Unfortunately, ConvertKit lacks lead scoring capabilities.
20. AWeber
- Built-in email templates
- Email marketing analytics
- Integration with other marketing tools
- Excellent importing options
- Can't include or exclude several segments simultaneously
- No A/B testing
Verdict: AWeber has a wide range of tools for small and medium businesses, including HTML email templates, lists management, autoresponders, analytics tracking, and WordPress integration.
Aside from the ability to edit your content, AWeber offers an automatic sequence of emails. Also, you can track deliverability and open rates and test email versions. In the free plan, it is possible to promote your brand to up to 500 contacts. If you need to reach more prospects, you can either switch to a paid version or choose Mailmunch.
