According to the stats, 87% of real estate agencies that use video content improved their sales and increased the number of visitors on their websites by publishing video clips. 83% of them believe that videos helped them to expand their client base, while 95% of these companies are ready to increase their spending on promotional videos.
This is why many agents and property owners are interested in real estate video ideas. Nowadays, many people use listing videos that allow their clients to learn more about their products. However, you can create other types of video content as well. This way, you can reach out to your target audience and get new leads by telling your potential customers about your business.
You might think that real estate videography is easy to master, however, many realtors experience difficulties when trying to produce such content.
By using the real estate video ideas mentioned in this article, you can learn how to create clips that can grab customers’ attention and boost property sales. Read this article to learn how to implement ideas used by realtors for producing the best real estate videos.
It’s perhaps the most popular type of video taken by realtors. It does not tell clients about the estates you are selling or have already sold, or how many years of experience you have. It lets people know why you became a real estate agent.
You can also tell more about your personality and the way you conduct the business. This short clip is very important as it allows your clients to learn more about your personality and work attitude.
Your potential leads or referrals will probably check info about you online to decide whether you are the person they can rely on.
“Just Sold” footage is a great way of showing homeowners what houses you have already sold, proving that you can handle things quickly and efficiently.
It’s one of the easiest to implement real estate video ideas that allows you to let your potential clients know what kinds of property you usually sell. You only need to edit your original listing video and insert the notice that a house was sold and is off the market.
If you have never edited videos before or think that your skills aren’t up to the task, you can contact a professional company that can enhance your content. You can receive 15% or 30% discounts if the price of your orders during one month exceeds $1,500 - $3,000.
Your success will depend on your professional skills. Clients should be certain that you are skillful and experienced enough to handle things right.
You can create an informational video and answer the most frequent buyer questions. Besides, you can provide your clients with useful recommendations if they want to purchase a home in a particular district.
Using this real estate video idea, you can let people know what aspects they need to pay attention to when buying a specific house, describe the paperwork that needs to be completed, provide some creative renovation ideas, etc.
A property listing video idea is a must-have media content for any realtor. Although photos with descriptions are quite helpful, a clip can provide customers with more detailed info about the property that is on sale.
Although this type of video is not the most creative and original one, it allows clients to go on a virtual tour to see every room. Some realtors prefer shooting serious clips, while others opt for funny real estate videos. By creating a property listing video, you can boost your chances of selling a home in the shortest time possible.
If you want to get start into real estate photography and videography, you can try experimenting with various video ideas. It doesn’t make any sense to order poor-quality videos to promote your brand. Make sure to create a clip that can be used in long-term marketing campaigns.
You can change the settings of your video so that it automatically starts on your YouTube page. Many real estate agencies use such videos when creating presentations or other materials that can improve the visibility of a brand.
A neighborhood real estate video idea is where a house is located is one of the decisive factors to consider for any client. It’s one of the best real estate video ideas to create a clip that shows the district where the property is located. Add a link to this content to your property listings, and you will find the clients fast and easily.
Such a video should contain the info about the amenities available in this area, describe the community events that take place there, list the schools in this district, etc. When creating a video, make sure to mention all the info that can show the location in the best light possible.
If you are only starting as a YouTube blogger, a Q&A video is among good YouTube video ideas you need to realize. Your viewers type in their questions in comments or on social media, so you have to answer them in the video.
Before you begin filming, write down or copy the most exciting questions. Try answering them not by yourself but collaborate with friends, relatives or your partner – it will be more fun!
You can tell your clients more about your services by creating a real estate explainer video. Add the information that your clients might be looking for. It will help you to drive new visitors to your website and show them that you know your industry well. If a client sees that you have professional skills, they are more likely to trust you.
You can easily create videos in this format using various property video ideas. All you need is a camera, whiteboard, marker, and a topic that can grab the attention of your audience. Tell your clients about the best time for selling a house, mortgage services and other topics that might be of interest to buyers on your local market.
Referrals allow you to build a strong customer base. Short clips with testimonial interviews can help you generate more leads. The recommendations received from respected buyers and sellers you worked with in the past will allow you to gain trust from new clients and build a positive image of your business.
If you are going to interview people for your real estate video marketing needs, make sure to talk to clients who can say something that will be interesting to your audience.
Your clients are unlikely to follow the recent news about a local real estate market, such as reports about new housings or the latest sales stats. This is why you can make their task easier by finding the most recent information about the real estate market and adding it to your video.
All you need to do is to add your slides to a video, use contextual ads that are relevant for your target audience, and upload the video to your website or YouTube. This way, you can create informative marketing materials with little to no effort.
You can use popular Internet memes or try to come up with unique real estate video ideas. Create a script, shoot a video, edit it, and share the result with your audience. Make sure to check that your content isn’t offensive and shows your agency in the best light.
Videos about various celebrations and events will also help you create a unique brand image. For instance, you can wear funny costumes on Halloween or watch sports events together with your colleagues. Take a look at the calendar and select the events that can become the main theme of engaging videos.
Creating a 360 tour is probably one of the most effective real estate video ideas for professionals. Unlike 3D real estate photography and regular videos, these tours allow viewers to walk through a house.
Interactive virtual tours allow clients to go to any room, enlarge some elements, etc. To create such content, you need to contact professional videographers who use a special camera for real estate photography. If the estate is still being built, a 3D virtual tour is also a great idea.
When creating a marketing strategy that involves using videos, real estate agents often focus on promoting their business. This is the right thing to do since everything that they share online is in some way connected to their brand. However, some agents want to become more than just local professionals. If you need to improve your brand’s recognition across the entire country, this type of videos is a perfect choice.
Think about innovative real estate video ideas that can make you famous. Some real estate professionals like Barbara Corcoran became opinion leaders because they have a good business head and aren’t afraid of taking risks. Make sure to create content that will show that you are an expert in the area you specialize in.
Tell your clients about how successful your year was. Share with them information about your deals and profits. You can also use photos of your clients in their new houses or standing near the “Sold” sign.
For instance, the company Outer Banks Resort Realty based in North Carolina created such a video in 2013 to celebrate the results of the year. They added information about the best deals, new website, new team members, and the merger with another company. These videos should be visually appealing and informative. You can share them with your newsletter subscribers or post them on YouTube at the end of the year.
This type of videos is quite different from the ones we have described above. You can use various real home video ideas to create short clips for apps. Many professionals avoid using them because of the time limit. They believe that it’s impossible to engage clients with the help of 6-15 second video clips. Despite this common misconception, these videos are quite useful for improving your brand recognition.
You can use such videos to improve your brand’s online presence. They are perfect for showing your listings, providing useful tips, or just telling your customers more about your company.
If you want to embellish your real estate videos, download these pro-level LUTs. With them, you can quickly perform color grading, add transitions and natural tones.
You can also use these LUTs for adjusting the white balance, solving overexposure issues, tweaking greens, and making the colors in your videos look close to real-life ones.