By Tata Rossi 2 days ago, Professional photography
Want to speak about must-haves that engage more customers and boost up your sales? Then visual content creation is one of the first things you need to consider. Visual content is an image-based strategy that affects customers and clients directly through pictures, charts, screenshots, videos, infographics, diagrams, and so forth. In other words, by creating visual content, others (hopefully potential customers) easily understand what your business is about, which services you offer, and finally, why they need to work with you and not the company you’re competing with.
People love it when the information is served on a silver platter. So, if your company does not provide them with the basic info they need to cooperate with you, they will choose another business that will do that for them.
So, if you want to facilitate the process and attract more customers simultaneously, killing two birds with one stone is exactly what you need. Just create the visual content that your customers will love, and all the advantages will follow. Here is an exclusive set of tips that will help you improve your visual content marketing and will boost up the process:
If you want to be easily recognized, you need to stick to your visual content on every social media for photographers that you’re planning to appear on. This means that while planning your visual content strategy, you need to choose the fonts, logo, style, and colors in advance. This will bring consistency into your work, and believe us. Customers will notice and love that.
Customers will distinguish your brand from others if you follow the plan and create visuals in the same style, color, and font. What is more, they will easily remember your company and what services you offer. Based on a study conducted by MIT, the human brain processes an entire image in just 13 milliseconds. Now imagine creating engaging visual content which catches the attention of your customers.
Imagine that they look at it for more than 13 milliseconds. Do you see how this affects your business? If you’re already excited about the magical power of engaging content, go ahead and schedule Instagram posts or maybe post a tweet with the visuals you created. If you choose a suitable theme and style, your customers will LOVE it!
Staying loyal to your primary style concerns all the aspects of your promotional activities. So, for example, if you mainly focus on SMS marketing, it is a good idea to include visuals that call your customers to action and make them buy one (or maybe more) of your products. Of course, this applies not only to SMS but also to email marketing strategies: so, don’t limit yourself to social media networks. Every type of photography marketing desperately needs visuals, and you have to know how to use them!
Once you start creating the visuals, it is essential to think about the size of your content. You may think that this is just a waste of time and that making one piece for all social networks is okay, but I’ll will stop you there!
Resizing your visual content is a must if you want your images displayed in the best possible way. You surely don’t want to have pixelated or low-quality pictures because, after all, content is how you present yourself, your company, and your reputation. But, on the other hand, if you have low-quality images, the chances are high that customers will think the same about your products as services. So, make your conclusions!
Moreover, the wrong size of an image can directly affect your page speed, which means that it is likely for your customers to have a poor experience on your website, which is the opposite of good marketing. In other words, resizing is what the doctor ordered! This can easily be achieved with free photo resizing software, like Adobe Photoshop Express.
So, for example, the recommended image size on Facebook is 1200 x 628 pixels. Meanwhile, Instagram profile photo requirements are completely different. It looks for square images with the size of 1080 x 1080 pixels.
If you want to build a solid online community that supports your business, you must be unique and irreplaceable. This is why most content creators disapprove of using already-created content from places like Pinterest or Google.
To have content that engages more customers, you need to look at things differently. Styling the product by yourself is one of the ways to make that happen. But, remember, if you want to stand out from the crowd of like-minded people that lack imagination, you always need to use a pinch of your creativity and make the piece unique and perceivable. To get more exposure, it’s also crucial to promote social network profiles and provide your target audience with relevant content.
So you see, many companies upload their visual content that is bombarded with words and texts that no one will read. By doing so, they bore their customers, who go to another company with a simplified way of operating a business. This is not the strategy you want to adopt. If, for example, you’re working on marketing automation for startups, focus on good storytelling rather than speaking too much about your brand.
So, to avoid this situation at all costs and to experience the same success that leading eCommerce platforms like Amazon have, you need to be precise, straight to the point, and impressive. Use short but catchy phrases and strong headlines that quickly draw interest and motivate people to become your buyers.
Without these three elements, no one will pay attention to the content you upload. It would help if you created a brand that people desire. This desire should be awakened by the content that speaks to them with simple words and not long and tedious text. You can write engaging content in advance or import it from Buffer or Hootsuite and then use social media scheduling services to post it automatically.
Videos are a powerful tool to attract more customers to your brand. Based on some studies conducted by marketers, it is pretty evident that videos are more effective than images uploaded online. Unlike photos, they seem more real and grab people’s attention thanks to the motion and effortless flow of information. Thus, creating unique and original videos.
To make a viral video that motivates your customer to take out their wallet and use your services and products, you need to edit it as professionally as you can. Even though this is a tedious and mind-numbing process, you still need to go through it to have an original piece that will impress your buyers. If you’ve never done anything like that before, you can watch online tutorials or, even better, work with video editing services.
Another lifehack related to the video creation: prepare the script before recording the video. This way, you will know what exactly you need to say and why. What’s more, the chances of making a mistake and starting everything from scratch are lower if you have a script, which is your guide map throughout the process.
In other words, it’s better to be prepared! When creating a video, lightning says it all! Even if you’re filming your video with the best and most expensive equipment, poor lightning will lead to poor results. Thus, make sure you film the video in the right place and use the right equipment at the right time.
If you have an artificial light source, bring it closer to the subject of your video, since as a rule, the lightning will be softer if you put the light closer than it was initially. Moreover, some specialists recommend using natural light by having your desk in front of the window where the sun naturally touches the place you’re going to film.
To describe all those mentioned above in a short digest, there is no other option if you want to have a business engaging visual content. There’s nothing more important than keeping up with the latest trends, using the right tools, and creating content that your customers deserve. So, let’s summarize what exactly you need to do to have a worth-its-salt content: