14 Best Popup Builders for Wordpress in 2024

With a WordPress pop-up maker, the creation and management of pop-up campaigns is a no-brainer. Pop-ups are the most effective way to let visitors know about your newsletter or remind them about the purchases they did not complete, therefore they will come in handy for both business sites and eCommerce stores.

As the needs of developers and business owners are quite different, several aspects should be taken into account when selecting the best WordPress pop-up builder for your site.

Price. Consider the fact that some builders have upsells and hidden fees, which is a disappointing aspect for those who are not ready to pay extra.

Features. Check if the functionality of the selected pop-up maker allows you to create different types of pop-up campaigns.

User-friendly. You do not have to struggle with complicated installation and the builder should be easy to use as well. The availability of multiple triggering options is another beneficial option for creating personalized pop-up campaigns without hassle.

Integrations. Make sure that the pop-up maker integrates with all common website platforms and email marketing services to optimize the workflow.

Customizability. Any aspect of your pop-up campaigns should be highly customized. This includes triggers, campaign type, design, and position of the pop-ups.

OptinMonster is probably the best WordPress popup plugin website that equips users with pop-up tools and WordPress membership plugins to make their workflow as effective as it is possible. A complicated conversion toolkit and a variety of pop-up form types are what you need to boost sales and conversions with greater speed.

OptinMonster is equipped with a drag-and-drop builder for customizing ready-made templates or creating new designs from scratch. Besides, there are targeting options and segmentation to drive meaningful engagement with new and returning customers through personalized content on your website. Moreover, OptinMonster offers integrated analytics and A/B testing tools.

The builder has a range of other handy features like exit-intent technology, geo-targeting, and two-step opt-ins. Besides, the builder supports custom HTML, CSS, and JavaScript that extend the functionality of the tool.

OptiMosnster is available for free, but you can purchase a premium package that costs from $9-$49/month (billed annually) to get access to the advanced options. All packages integrate with all well-known email marketing services. Moreover, it provides reporting and access to OptinMonster University.

TrustPulse is your comprehensive pop-up WP plugin that can satisfy all your marketing needs. The tool was designed by the same engineers behind OptinMonster. Their pop-up builder allows you to boost your conversion and sales from a single WordPress dashboard.

You can benefit from FOMO notifications and lead generation tools to attract new leads without any difficulties. Besides, there are actionable analytics for monitoring the conversion rate of each web page.

Smart targeting is another benefit of this effective pop-up builder. Besides, this tool lets you achieve optimal results thanks to the customization of the advanced targeting rules and timing controls

The free version of TrustPulse integrates with WooCommerce and seamlessly works with many membership programs like MemberPress. A premium package costs from $5-$39/month and provides access to smart-targeting options ensuring that you’ll receive help in the first place.

Sender is your effective solution for increasing the number of leads with eye-grabbing branded popups. Additionally, you won’t have trouble designing your own popups, as the process is quite intuitive due to a range of premade, customizable designs, etc. However, it is also possible to use the drag-and-drop editor to create the design from scratch.

The tool is mobile responsive and all the available templates are easy to customize, so you won’t have to be tech-savvy. Sender enables users to set the time and date for the popup display or use the behavior-based approach to analyze how long a potential client browses your webpage, as well as the percentage of screen rolled for this.

In addition, Sender is a comprehensive email marketing software for segmentation, personalization, broadcast newsletter campaigns, automated workflows, to name a few.

A free plan includes many goodies like 2,500 subscribers, 15,000 emails monthly, and unlimited popups, forms, and email automation. Although a free package offers multiple capabilities, the subscription, the cost of which starts at $8.33/month, offers even more benefits.

Icegram is the best popup builder for WordPress as it boasts an extensive range of functions and an intuitive performance. With this amazing WordPress tool, you can easily increase your traffic, the number of followers, and the conversion rate without writing a single line of code. Icegram allows you to create CTA messages and toast notifications, for example, with the help of four types of opt-in forms.

Besides, there are action bars that you can use to display the announcements or some eye-grabbing ads on either the header or footer bars of your site. The builder ensures that your WordPress website is visible on the web without deteriorating the UX.

Management of the campaign’s appearance becomes an intuitive task thanks to display targeting options. There is a shortcode for setting a popup trigger on any content element of the website or even website visitors. Advanced customization is also possible as the tool can work with HTML, CSS, and JavaScript. Multiple pop-up themes are what you need to display beautifully responsive ads.

Due to its freemium nature, Icegram is the best option for those who appreciate using advanced toolkits without spending a fortune. However, the developers also offer premium packages (Pro for $97/year and Max for $147/year) that come with even more cutting-edge features and options like A/B testing, geo-targeting, and advanced targeting.

Elementor is a WordPress popup maker, with which you can optimize all web design processes like pop-up production. Although the tool is available for free, the pop-up creation feature is only offered by Elementor Pro, which is a premium version of the builder.

The drag-and-drop editor is another benefit of the builder. With it, even aspiring users can create eye-grabbing pop-ups without having expertise in web design. The content creation routine is also a no-brainer as Elementor comes with a variety of pop-up types, such as slide-ins, fly-ins, and bottom bars.

Lead capture and exit intent are the features that make certain that the visitors of your website will see the pop-up exactly when it is needed. Moreover, it is to my taste that Elementor makes all the designs responsive and offers compatibility with various sites. Take advantage of the collection that includes 100 pop-up templates and widgets to attract more visitors. Entrance and exit animations can also drive more traffic.

Visitors to your website who are ready to consent to your terms get the access to premium content of Elementor Pro. A theme builder, WooCommerce builder, and one-year support and updates are other considerable advantages of the tool. To enjoy such high-end features, you should pay $49-$199/year.

I’ve been using Claspo that has made managing my website engagement quite easy. The drag-and-drop editor is simple to navigate, and I was able to design pop-ups quickly without any coding knowledge.

There are plenty of pre-designed templates available, which helped me get started faster and gave my pop-ups a professional look. One of the features I appreciate most is how the platform optimizes pop-ups for mobile devices, automatically adjusting them for smaller screens.

The real-time analytics feature is also a huge plus for me, as it allows me to track conversion rates and tweak my pop-ups for better performance. I initially started with the free plan, which gave me a good sense of how the tool works, and eventually upgraded to a paid version because of the noticeable improvements in user engagement.

Claspo offers a range of pricing plans to suit various business needs, with monthly billing options starting at $8.33 per month for the Basic plan.

Popup Maker is your all-in-one solution for increasing income and adding new names to your email list with eye-grabbing pop-ups, slide-ins, and banners. It equips users with an advanced editor that allows customizing your design with ease.

Integration of the tool with all well-known online form builders like WPForms and Ninja Forms makes it an indispensable assistant for any owner of WordPress site.

As Popup Maker is compatible with all popular email marketing services like HubSpot and Constant Contact, it allows users to build email lists with ease. Additionally, it is possible to target specific visitors to optimize conversion with many triggering options and cookie creation possibilities.

Fortunately, the free version of Popup Maker comes with all the listed features. However, if you feel that they are not enough, think of purchasing one of the premium plans that offer premium extensions, pop-up analytics, and WooCommerce integration. They go for $87-$247/year.

Ninja Soft is the developer of Ninja Popup, which is often regarded as the best WordPress popup plugin and there are many reasons for it. It integrates with multiple plugins and has a collection of highly responsive pop-up themes. If you are looking for a functional tool to boost the potential of pop-up campaigns on your WordPress site, this builder is the right fit.

Ninja Popups also boasts an extensive collection of free opt-in panels and is fitted with an intuitive drag-and-drop builder to simplify the workflow. The optimization of pop-up designs accelerates their loading times and makes them suitable for all search engines and graphics workloads. Moreover, it is possible to personalize each pop-up with the page-level targeting.

Besides, if you need to add content locking in WordPress to induce users to subscribe to your site, this pop-up builder will let you do so. Compatibility with WooCommerce and WPML enables online store accommodation and allows increasing traffic to your website with ease.

A/B testing and Google Analytics integration are among the most notable features of this tool. All of them become available upon purchasing either the Ninja Popups Regular License for $24 or the Extended License for $155.

Thrive Leads is a functional pop up WP plugin, with which you can optimize the conversion with ease. Its WordPress email marketing plugin offers all the goodies to increase your traffic like a drag-and-drop editor, advanced targeting options, and reporting.

Two-step opt-ins, screen filler overlays, and multiple-choice forms are available, from which you can choose the best one for your site using A/B testing and reporting features

You can either build pop-ups from scratch or take advantage of the rich collection of templates to accelerate the process. The builder requires no coding skills and is mobile responsive, so you won’t have trouble displaying different opt-in looks on mobile devices.

You should purchase the whole Thrive Suite, which costs $19/month (billed yearly), to get access to Thrive Leads functionality. Besides, you’ll get unlimited support and the ability to use it on up to 25 websites.

Bloom is an email capture tool and popup builder that became popular due to its fresh and untrivial designs. It stands out among the competitors with a huge collection of 100 pre-made templates.

To spark the interest of targeting visitors in your content, you can benefit from after-commenting and bottom-of-post triggers. Another strong point of the builder is the integration with Mailchimp and AWeber. Moreover, users are free to display the pop-ups on the desired posts or website pages taking advantage of a page-level targeting functionality.

Users can use a custom panel to manage and keep an eye on their pop-up campaigns right from the WP dashboard. Besides, there is a statistics panel that allows you to view how well the campaign performs. The ability to integrate your email marketing account is another considerable plus.

You can acquire a premium package for $89/year or get a lifetime license for $249. Upon paying for either of these options, you’ll get access to Bloom, other Elegant Themes plugins, and website packs by Divi.

Convert Plus is the best popup builder for WordPress for newbies in the technical field. Although the tool is extremely easy to use, it offers many high-end features like a real-time live editor, pre-made pop-up-form templates, and integration with various email provider plugins.

The help provided by this WordPress builder is hard to overestimate, as it can identify exit intent and enrich your email lists. It is also possible to lock WordPress content for only premium subscribers and target visitors coming from a specific website.

No matter what type of marketing you are active in, the tool offers opt-ins to every taste. It is great that all the available templates are mobile responsive, easy to customize, and ready for conversion. A repetition control feature ensures a seamless UX allowing users to monitor the frequency of each campaign. Moreover, it is easy to boost visitor engagement with impressive video pop-ups.

Convert Plus’ Regular License goes for $23. Convert Pro package that costs $79/year or becomes available after a one-time payment of $399 provides the ability to integrate with Google Analytics, unlock more targeting rules, etc.

Also known as Layered Popups, Green Popups is a fantastic tool for building multi-layer animated pop-ups. It boasts a collection of 150+ templates and different options for displaying the content to spark interest in it.

Green Popups is equipped with a functional pop-up editor, which you can use to tweak the pre-made designs creating exclusive pop-ups. The A/B testing feature is designed to help you optimize your popups and boost conversion, whereas built-in analytics is pivotal for monitoring the performance of your campaigns. Other goodies offered by this pop-up builder are ready-to-use animated designs and a high page load speed.

Email list-building routine is a no-brainer with GreenPopups, as it seamlessly integrates with all well-known email providers. The tool can work with all popular payment gateways like PayPal and Stripe, which is a real bonus for eCommerce businesses. There are also payment pop-ups designed to induce clients to make some specific steps after making a purchase.

The standard license costs $21, while the Extended License goes for $105.

Popup Domination is another worthy pop up WP plugin that outranks the competitive tools with a vast collection of templates of various pop-up types. Their compliance with GDPR and responsiveness are beneficial as well. Users can also take advantage of the ability to build mobile or desktop-only pop-ups.

Built-in analytics and integration with Google Analytics optimize the decision-making process, allowing you to achieve brilliant results. Split test your pop-up campaigns with the A/B testing feature to gain more leads and increase engagement. Popup Domination offers a variety of customization options, so you can tweak your campaign as you like. Additionally, all pop-up designs support custom HTML, CSS, and JavaScript with a code editor.

The tool simplifies your email list-building routine by integrating with all well-known email providers. Connect your website to Shopify, BigCommerce, Squarespace, and similar platforms to increase sales and drive more income.

Popup Domination’s plans range between $54-$174/year, depending on the number of pop-up views. It also offers a 60-day money-back guarantee to ensure customer satisfaction.

There are several packages available that differ by the number of pop-up views. Their cost ranges from $54-$174/year. Users also appreciate the ability to get a refund within 60 days, as they can test the tool’s functionality without causing harm to their budgets.