By Eva Williams 24 days ago, Apps and Software
WordPress email marketing plugins help you streamline the process of getting your emails to subscribers while also increasing your reach and requiring minimum effort. In just a few minutes, you can install all desired WordPress plugins for blog and website platforms and use them to share your email newsletter with your followers.
Certain email marketing WordPress plugins let users pair your site with third-party email marketing software and solutions while others introduce email marketing features that are added to the WordPress dashboard.
When choosing a plugin for your needs, pay attention to essential tools like the ability to set up categorized contact lists, email marketing campaigns, newsletters, and so on, as well as template libraries and other useful assets.
It’s also recommended to pick options that offer integrations with CRM and other eCommerce and LMS membership solutions. Lastly, prioritize options that are easy to customize and use while factoring in their pricing. Most of the plugins featured below are available for free.
Verdict: Mailchimp is among the best WordPress email marketing plugins that allow you to pair your Mailchimp profile with your site in just a few clicks to boost the efficiency of your marketing efforts tenfold. If you don’t have a Mailchimp account yet, creating one won’t cost you a dime.
This solution allows you to set up visually captivating and mobile-friendly sign-up forms. You also receive complete control over the form fields. Additionally, you can add any desired field to the newsletter software profile.
The free version of Mailchimp offers a solid set of base features. If you want to take advantage of all possible tools, you’ll have to get a premium plan that will send you back $59 a year.
Verdict: The HubSpot WordPress email marketing plugin allows users to send out engaging marketing emails that encourage the recipients to interact with your products or services while taking advantage of a convenient drag-and-drop email builder and photographer email templates.
HubSpot Email is automatically integrated with HubSpot’s contact management software, meaning you can customize appropriate emails based on various factors like form submissions or site activity.
This solution lets you benefit from various email automation tools. Additionally, it allows you to monitor your email’s open and click-through rates. Such data can be incredibly valuable to possess when figuring out how your email campaigns can be improved.
You can use this plugin for free if you send less than 2000 emails a month. If you need more than that, then you have to get one of the paid plans, the cheapest of which, Marketing Hub Starter, will send you back $40.
Verdict: Brevo (previously marketed as Sendinblue) allows you to handle all your email marketing tasks straight from your WordPress dashboard. This tool can be used to pair your SendinBlue profile with your site. It also offers native integration support for a long list of WordPress plugins for social media.
This plugin lets you design subscription forms that can be integrated into any part of your site and used for growing your mailing list. Brevo’s marketing automation functionality allows you to categorize your list, establish automation funnels, and create automated newsletters.
You can get Brevo for free, and you can also take advantage of a no-charge Sendinblue package that allows you to send up to 300 daily emails. Paid packages that offer larger limits start at $25 a month.
Verdict: MailPoet is a freemium email marketing WordPress plugin, which can be built into your site using your preferred photography website builder. It lets you design, plan, and send emails straight from your dashboard while conveniently managing different subscriber lists in the process.
You can use the free version that has a cap of 1000 subscribers and 5000 monthly emails. If you’re interested in the premium email marketing features of this plugin, then you can get the paid package for $10 a month. This plan will increase the maximum number of subscribers to 5000.
Verdict: Newsletter is a fantastic solution for putting together segmented subscriber lists as well as handling stress-free email send-outs for promoting your services and finding clients in photography business. After you have integrated this plugin with your WordPress website, you can instantly begin creating emails and sharing newsletters without performing any complex setup.
You can use the basic version of Newsletter for free or expand its functionality with the help of various premium extensions. The developers let you either buy each extension individually or get them as a bundle for $69 for up to 3 sites.
Verdict: Sumo is a versatile collection of WordPress email marketing tools as well as social sharing and reporting features. Users can leverage the provided functionality to turn new visitors into subscribers by designing eye-catching pop-ups and newsletters.
You can also pair it with additional email marketing solutions like Aweber, MailChimp, and Campaign Monitor to expand the available feature set even further. The free edition of Sumo lets you send up to 10000 emails a month. If you want access to more tools like precise visitor targeting, you’ll need to get a subscription for $39 per month.
Verdict: Boasting more than 80,000+ active installs, Hustle is a dependable email opt-in solution used by email marketing agencies for designing engaging and professional pop-ups for their websites or client platforms.
This tool lets you easily monitor the activity of your visitors and the performance of your emails by checking out in-depth reports. Hustle also allows you to specify relevant criteria and target users based on different factors like location, time spent on the page, device type, and so on.
Hustle can be used for free or as a premium plugin with more advanced functionality. The cheapest paid plan costs $7.50 a month.
Verdict: Creative Mail can be considered the best email marketing plugin for WordPress, as it offers “Smart Content” elements, which can be used for easily designing aesthetically pleasing and engaging email campaigns. It lets you import blog posts and WooCommerce listings to feature them in your emails, which you can customize to ensure they grab the recipient's attention. Besides, you can create a virtual tour with WordPress and next insert a link to it in your email. Such a move yields particularly great results if you’re in the real estate sphere.
Creative Mail is a good choice for users who want to start a photography business with WooCommerce as well as online store owners and managers.
There is a free version as well as tiered paid plans that differ by the number of contacts they allow you to add. The cheapest premium package will send you back $4.95/month.
Verdict: Formidable Forms allow you to turn regular forms into complex, data-based solutions that save you a ton of time and improve your productivity. You don’t even need to reach out to WordPress developers to use this tool. It provides a convenient drag-and-drop builder, which allows you to design both straightforward and complex forms with such sections as file uploads, conditional logic, and calculations.
This tool provides beautiful form templates, single-click add-on installations, and various advanced features like integrated views, repeater fields, and dynamic fields. Providing more than 120 customization possibilities, this solution ensures the process of personalizing your forms is as streamlined as possible. Formidable Forms is a paid plugin, the prices for which start at $39.50 a year.
Verdict: This WordPress email marketing automation plugin lets you create mobile-friendly campaigns with the help of a convenient drag-and-drop builder. Additionally, it lets you take advantage of an extremely helpful client support team to deal with any issues that you may encounter.
Moreover, this plugin can be paired with any WordPress membership plugin you need.
This plugin comes with in-depth analytics functionality for record-keeping and the provided email automation system can be employed for an array of different tasks as well. The prices for Mailster start at $49 a month.
Verdict: The main goal of Thrive Leads is to ensure your subscriber base continues to grow with maximum efficiency. This plugin comes with a broad range of pop-up templates, including full-screen overlays and multi-choice forms. Additionally, this tool comes with all the essential targeting features that are expected from such an advanced email marketing solution.
Thrive Leads also offers A/B Testing that lets you check if a specific design or content type performs better, helping you continuously boost your conversion rate. The price of this plugin starts at $299/year and includes an entire range of tools and the ability to be installed and used on up to 5 sites.
