By Eva Williams 24 days ago, Apps and Software
Using lead generation tools, companies can streamline the process of expanding their client lists. They allow users to quickly find and capture contact information and improve their database with the contacts of well-targeted leads who might be interested in purchasing their products and services.
According to stats, almost 85% of B2B marketers believe that the generation of high-quality leads is one of their main goals. It is an integral part of efficient photography marketing campaigns as well.
Marketing professionals use a variety of tools and methods for generating leads. For instance, they might focus on email marketing, on-page lead generation, finding emails, prospecting, or outreach.
However, there is no need to use different methods at once to ensure that your lead generation campaign will bring the best results. When selecting tools, pick the ones that suit your specific needs and goals.
All these lead generation tools have intuitive interfaces, which makes them easier to use. Besides, users can contact support to solve their issues in no time.
Verdict: Leadfeeder is a pro-level platform with an extensive choice of lead generation tools. It allows you to quickly discover the representatives of which companies visit your site even if they don’t provide any data about themselves or try to get in touch with you directly.
Leadfeeder also allows you to see the contact info of the employees of a specific company. Using this contact management software, you can get in touch with people who might be interested in your products but never contacted you about them. It will help you improve your sales pipeline and speed up the processes.
Being one of the most useful lead gen tools, this program is a great solution for those who want to filter leads and narrow down their selection by using different criteria. For instance, you may sort your leads by such parameters as demographics, browsing behavior, and geography.
While you can use a free version, it allows you to access only a limited choice of options. Paid plans cost €199/month and more.
Verdict: HubSpot stands out for its excellent choice of lead generation tools that allow users to capture leads easily and store them in the most organized way. Besides, you can use this program for nurturing leads. It has forms, popup forms, live chat, a chatbot, and other lead-capturing tools.
You can access all of them from a free CRM. Besides, users can integrate this service with their existing CRMs, email services, or customer data services.
What makes this lead generation tool invaluable for marketing professionals is that it enables them to create an inbound marketing flywheel and make their campaigns more result-oriented. It doubles as email marketing software, which enables users to write attention-grabbing emails that can help them improve their conversion ratio.
Using it, you can get useful information on how your potential customers react to your emails. The program has report tools as well. Besides using a free plan, you can pay for a premium subscription. The price starts at $18/mo.
Verdict: Datanyze is a useful extension that allows users to generate leads with ease. You can find, store, and organize the contact information about your potential customers from LinkedIn or company websites.
This service is one of the most reliable online lead generation tools that meet all the GDPR and CCPA requirements. You can also use it for finding information about companies and getting the news. Using this tool, you can get useful leads and improve your email marketing strategy for photographers.
Using a Chrome extension, you can gather phone numbers and emails to create an accurate contact list without using third-party software. This service allows you to quickly export contact info to your CRM. After using a 90-day trial, you will need to pay from $29/mo to continue using this service.
Verdict: OptiMonk emerges as a standout lead generation tool, specially designed for marketers on the go. It offers a trio of conversion-boosting methods that are effortlessly effective.
Firstly, its Smart Ecommerce Popups work wonders in growing email lists and curbing cart abandonment, fueling e-commerce sales. Secondly, Website Personalization adds a personal touch, tailoring website content and campaign messages for a more engaging user experience. Lastly, Easy-to-use A/B testing simplifies comparing different approaches, from pop-ups to personalized landing pages, and gauging their impact on overall sales.
OptiMonk prides itself on being user-friendly, boasting a simple drag-and-drop editor for crafting various message types, including pop-ups and fullscreen displays. With a rich template collection exceeding 300 options, marketers can tweak campaigns to perfection. The tool's strength in personalization shines through its ability to react to user behaviors like clicks, scrolls, and time spent on the site.
Verdict: AeroLeads allows users to improve their content, capture high-quality leads, and send rebound emails. This convenient service makes it easier to find the contact info of potential clients and create an email list.
You will need to create an account to add the Chrome plugin to your site. Then, you can browse LinkedIn, AngelList, Xing, Crunchbase, and other services to find the contact info of your target clients.
Similarly to other B2B lead generation tools, it allows you to find emails, URLs, job titles, locations, and other info. AeroLeads is a perfect tool for creating an email marketing list. Besides a free plan, you can use a paid one that costs from $49/mo.
Verdict: CallPage is undoubtedly one of the top lead generation tools for businesses looking to boost their growth. This website widget offers a unique and powerful way to connect with website visitors by providing a free call within a mere 28 seconds.
What makes CallPage exceptional is its ability to establish immediate contact with potential customers. With its callback widget, visitors can request a call from a sales representative, resulting in more meaningful interactions and increased conversions. It allows you to engage with potential clients precisely when their interest is at its peak, ensuring that valuable opportunities aren't missed.
CallPage's call routing system is a hallmark of efficiency, swiftly connecting potential leads to the first available sales or support consultant. Even if there's no immediate response, the system makes diligent attempts to establish contact, leaving no leads behind.
Verdict: OptinMonster is a perfect solution for building opt-in forms for collecting the contact data of your visitors. As this service has an intuitive visual builder, you can quickly create opt-in forms by dragging and dropping various elements.
This service allows you to select between different form types. You can use it to create pop-ups, overlays, photographer email templates, slide-ins, and floating bars.
Using this lead generation platform, you can create custom rules for specific segments of your audience. It allows you to target clients by their location and show listings they might be interested in.
To improve the efficiency of your campaigns, you can split test forms as well as test different headlines and layouts. In addition, OptinMonster allows users to perform on-site retargeting and launch follow-up campaigns aimed at improving visitor engagement. It costs from $16/mo.
Verdict: TrustPulse is an intuitive solution for generating leads. It analyzes the visitors of your platform and utilizes social proof to drive them to action. Using it, you can grab the attention of your clients by sending social proof notifications to them.
These messages appear when your visitors take specific steps when interacting with your platform.
You will be notified when people view or purchase your products, sign up for your newsletters, and take other steps. Using this tool, you can build long-term relationships with your clients by demonstrating that you care about their experience.
To get access to all the tools, you will need to pay $5/month for up to 2,500 sessions.
Verdict: Vocus.io is one of the best lead generation tools that allow professionals to reach out to their target clients by personalizing their messages. You can track the performance of your emails and send automated replies.
In addition, it allows you to schedule appointments and work together with the members of your team. This service integrates with Gmail, Salesforce, Zoom, HubSpot, Zapier, and such help desk software as Zoho.
When using Vocus.io, you can send multiple emails at once and track their performance using in-depth reports. It will allow you to see how many people read your emails and click links.
You can use a 30-day trial to test out all the features of this service. There is no need to indicate your payment details to get a free version. To keep using this service, you will need to pay $5 per month.
