By Eva Williams 20 days ago, Apps and Software
Conversational marketing software provides brands with a convenient way to conduct product-related conversations on the web with potential buyers advertising the wares or services. They offer an array of tools to make every dialogue with clients automated, track their interactions, and upgrade customer support.
In this article, there are complex platforms, as well as chatbots, live chat, Social Media and SMS/text messaging platforms, as well as some tools similar to digital experience platforms.
Automated conversations are why companies rely on conversational marketing platforms, as they allow interaction with a client in real-time on any channel.
Some of their features are similar to those offered by customer service software, but, in my opinion, predictive insights is the main criterion you should pay attention to when selecting such a tool. This allows a conversational marketing platform to foresee the clients’ needs by providing data about trends and behaviors.
Besides, the software you’ll choose should offer multichannel support for interacting with clients using various channels like SMS, chatbots, etc. The availability of NLP tools, Machine learning algorithms, and analytical reports are other aspects to consider when picking the most optimal communication solution.
Verdict: If you are looking for a functional conversational marketing platform for interacting with clients, HubSpot is probably one of the greatest options available in the market today. The software offers a great variety of marketing tools including live chat, social media management, SEO, ad tracking, and conversational intelligence software.
HubSpot uses automatic algorithms to take notes providing a company owner with a detailed insight into the team’s phone conversations. With this free live chat software, establishing contact with your website visitors in real-time is a breeze. By creating a dialogue with visitors, you get a chance to convert them into loyal customers, boost sales, as well as provide better support to your clients.
The software is great for managing social media networks. Its functionality does not only let you monitor and prioritize chats but also post to social networks. Multi-touch revenue attribution reporting is another feature that is worth your attention. With it, you won’t have problems connecting your marketing activities to sales.
Verdict: Landbot is probably the best conversational marketing platform as it covers your company's communication needs from end-to-end. It can successfully substitute instant messaging software as it offers a wealth of pro-level features like no-code development, on-screen chats, pre-configured bots, conversation analytics, tracking and optimizing data, etc.
Using the platform, it is possible to create a chatbot in various formats including pop-ups, widgets, live chat, and more, for landing pages, WhatsApp, or business applications.
Plus, both API and a tool for customizing the software are available so businesses are free to alter the program to their needs and preferences. Moreover, Landbot integrates with many third-party applications like Mailchimp, Stripe, Google Sheets, Zapier, Slack, and Salesforce.
Verdict: ActiveCampaign is an excellent marketing automation platform that supports multiple channels. It has everything needed to engage customers like advanced automation and live chat.
Its conversational tool, which is called Conversations, enables digital marketing agencies to interact with leads or existent consumers who need consultation and support easily and effectively.
By presenting real-time info about contacts, ActiveCampaign offers you the most optimal channel for interacting with a client. Using Chatbots, setting up an automated flow for collecting info and discovering valuable data about your clients is easy as pie.
Verdict: OptiMonk provides a powerful targeting engine, allowing businesses to tailor their messages to specific segments of their audience. The drag-and-drop builder makes it a breeze to create eye-catching popup banners, and there are plenty of pre-made templates available for customization.
One of the standout features of OptiMonk is its user-friendly interface. Marketers can easily create and customize popups and messages to engage their audience without needing any technical expertise. The platform is also GDPR-compliant, ensuring that user data is protected, and it works well on mobile devices without being affected by pesky ad blockers.
Moving on to pricing, OptiMonk offers different plans to cater to businesses of various sizes. The free plan provides basic features, while the Essential ($39/month), Growth ($99/month), Premium ($249/month) plans offer more advanced functionalities like A/B testing and priority support. There's also a Master plan available for businesses with unique needs, but it requires a consultation with the OptiMonk team.
Verdict: Mobile Text Alerts stands out as one of the best conversational marketing platforms available. What truly cements its reputation is the trust of 20,000+ companies, including renowned names like Roblox, Yeti, and Toyota.
Setting up and sending your first text is a breeze, underlining its user-friendliness. For businesses seeking an efficient and affordable SMS marketing solution, Mobile Text Alerts is the go-to option, offering a 14-Day Free Trial for those looking to explore its capabilities.
Verdict: When it comes to establishing a connection between a company and its clients, Intercom is a real game changer. This conversational marketing software integrates brand client messages in a jiffy and sends emails and notifications to customers in real-time.
The platform is highly configurable, which is a great plus. A user can choose another language, switch to dark mode, save custom views, etc.
The platform offers the functionality of online collaboration software, as it comes with a range of handy collaboration options. There are live dashboards, reporting, work management tools, and other features that you can take advantage of to optimize operations.
Verdict: If you're looking for a solution that offers an abundance of eCommerce features, then Avada deserves to be on your radar, as it’s one of the most attractive platforms for enterprises, particularly ones in the creative field. You can take advantage of various advanced apps for promoting a business online within a single platform.
Additionally, Avada for eCommerce lets you handle a variety of processes including SEO, order tracking, social media ad publishing, and email marketing. This platform is widely used by established photographers, artists, and moviemakers due to its versatility and user-friendliness.
Verdict: Qualified is a top-rated conversational marketing platform for revenue teams that use contact management software such as Salesforce. Pipeline is the program’s feature, which is especially useful for business-to-business companies.
It allows for identifying the most valuable visitors, initiating sales conversations, developing sales and marketing campaigns, as well as defining signals of purchase intent without any hassle.
Developed with Sales Cloud customers in mind, Qualified generates a pipeline in a flash. The platform links a webpage with Salesforce data to analyze and trace account-based buyer intent making sales conversations much easier.
Verdict: Drift is widely regarded as the best conversational marketing platform for marketing automation. Thanks to it, email marketing agencies or sales teams can easily interact with clients building trustworthy relationships with them.
Offering Google forms, follow-ups, and a Drift Connects feature, the platform improves sales and marketing performance in the shortest possible time.
Drift enables visitors to get in touch with company representatives and initiate a dialogue with them in a matter of seconds. Another advantage is that this no-code conversational platform offers an intuitive installation.
Verdict: ManyChat is a highly functional tool for automating conversations across various channels like Facebook Messenger, Instagram Direct, and SMS to get more loyal customers. The program boasts a handy drag-and-drop interface, which simplifies the creation and automation of interactive dialogues.
Its extensive collection of automation templates is a real-time saver. Moreover, the platform allows users to connect your existing tools, which is an indisputable bonus. So, if previously you’ve worked with Google Sheets, Shopify, Zapier, HubSpot, or email marketing software, ManyChat can seamlessly integrate with them.
