Adobe Express vs Later: Which App is Better

Performing Adobe Express vs Later comparison, you can notice that both programs have a user-friendly interface and are easy to use. Thanks to the integration with Instagram, you can create the content for your page using original pictures, photos, inscriptions, logos, etc. You can either use their web-based versions or download them as an application on your smartphone.

Adobe Express allows you to create visuals, edit photos, cut video clips, and perform other basic tasks. The program, previously known as Adobe Spark, comes with Adobe templates, fonts, and stock pictures. This software lets you drag and drop various design components and use AI tools to delete the background from photos or convert videos into animations.

Later is a cloud-hosted marketing software that helps organizations control and schedule posts on the majority of social networks, e.g. Facebook, Twitter, Instagram, and so on. This calendar app comes with a visual content calendar for handling scheduled publications and automatic posting.

What Is Adobe Express?

creative cloud express logo

Adobe Express is a great photo collage maker for non-professional users, from students to small enterprises. It will also help you create videos. Utilizing the program, you can generate social media posts, promotional content, logos, brochures, banners and share them. You will have access to thousands of templates, 20,000 Adobe fonts, and 175 million licensed pictures.

With Adobe Express, you can solve simple creative tasks without mastering Photoshop and Illustrator. The embedded editor allows you to crop an image, delete or change the background, add a text in just a couple of minutes, and then export it as an Instagram story. Adobe Express is available on any web browser and integrates with other Adobe software. This program allows you to access Adobe fonts and use its stock collection.

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  • creative cloud express background removal tool
  • creative cloud express background removal tool

    Adobe Express: Pros and Cons

    Lots of trendy templates. Adobe Express is an excellent vector graphics software with pre-made projects templates for creating flyers, Instagram posts, stories, logos, collages, YouTube video covers, Facebook publications, menus, cards, brochures, CVs, presentations, posters, postcards, and more.

    Simple animation tool. It supports simple text and images management. You can use it to add compelling effects, such as typewriter, fade-out, zooming, and pan movement to bring some dynamics to your projects.

    A rich set of assets for text and graphics. Add all kinds of elements into the composition just by dragging and dropping inscriptions, logos, pictures, songs, and design assets. Besides working in the standard text editor, you can use ready-made text assets that you can also drag and drop and customize to your liking.

    Creating personalized graphics with this program is incredibly easy, which gives it a significant advantage in the Adobe Spark and VideoScribe battle. Using the pre-built visual components, you can enhance your design by using various textures, frames, and so on. You can further customize separate elements.

    Customizable brand-building tools. At first glance, Adobe’s branding tools may seem somewhat limited, however, once you add the three main components, such as a logo, primary color, and font type, additional options appear. You will be able to choose a font for headings and body text, as well as use several theme options.

    Integration with Creative Cloud Libraries. All Adobe Express resources and templates are available in other Creative Cloud applications. You will also get access to 100 GB of storage.

    In addition, the premium plan provides access to the tools available in other Adobe software. You can edit your video clips and capture videos on smartphones and computers (Premiere Rush); combine photos and create collages (Photoshop Express); create video slideshows (Spark Video) and web pages (Spark Page). If you compare Adobe Express vs Later, the amazing tools available in the former may convince some users to opt for this product.

    Limited brand color library. Unlike Canva, CC Express is a bit more limited when it comes to brand colors. For example, Canva provides a library of palettes that consist of six colors.

    Video templates have a limited number of tools. CC Express video templates are more suitable for presentations and slideshows. It might be difficult to use them to quickly create video clips and customize them as you like.

    What Is Later?

    later logo

    Later is a web-based platform for professionals who want to create content for social media for photographers. It’s also suitable for designers and digital artists who need to schedule, control, and evaluate publications on leading social networks. Later is pretty easy to use, which makes it perfect for individual marketers, influencers, brands, and agencies who want to organize content, create posts and automatically publish them from a user-friendly dashboard or using a mobile app.

    It also has a wide range of features that you would expect from an SMM tool these days, such as recommended scheduling times, analytics, brand monitoring, and collaborative tools. You can store many images and videos in the in-built library. Other features include importing media from mobile devices, Google Drive, Dropbox, and more, multi-account management with easy account switching, user-generated content management, performance analytics, and integration with Linkin.bio for monetizing publications.

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    • later visual planner
    • later media library

      Later: Pros and Cons

      Simple comments control. Later makes it easier to manage and reply to Instagram comments from your computer or mobile phone. It also contains key information, including the commenter’s Instagram bio and a number of his followers, so you can identify potential influencers to cooperate with.

      Schedule an Instagram post. The software intuitive interface has an embedded calendar where you visually schedule Instagram posts. It’s easy to prepare a schedule for all the publications and stories that you want to post on Instagram for the entire week. This process will take just a few minutes.

      Preview function. If you are wondering how to post on Instagram from PC, you can use this software to preview what Instagram feed will look like after posting your stories and content. With this preview feature, you can modify the content by simply dragging and dropping it and design your Instagram feed as you like. Now it will be much easier to create engaging posts.

      Linkin.bio. With this tool, you can add links to your posts create shopping websites that look exactly like your feed, and even more. Otherwise speaking, you can insert in your linkin.bio any links you want viewers to click on. You can do this by simply pasting the link in the box when adding the Instagram caption.

      Search by hashtags. One of the Instagram-only features of Later is searching and reposting. This allows you to search Instagram posts by #hashtags to find the necessary content to repost. When you find a post you like, you just add it to your media library and schedule a repost at a suitable time in the future.

      Aimed mainly at Instagram. Later is more focused on Instagram, but it would be nice to add tools and features for other social networks, such as Facebook and Twitter.

      Lacks functionality. It lacks most of the powerful options that some other programs offer, such as social listening and detailed reports.

      Adobe Express vs Later: Price

      creative cloud express price

      Adobe Express offers several plans. The Free Plan provides free access to thousands of unique Adobe templates, design assets, and fonts, as well as basic image editing tools and effects.

      The Premium Plan costs $9.99 per month, but you can try out its feature set with a free 30-day trial. The Premium plan gives you access to all templates, over 20,000 licensed Adobe Fonts, and extensive graphic design options.

      later price

      Later allows you to choose one of five plans. Free Plan is suitable for those who are just getting started in social media marketing. It allows you to post up to 10 social network posts and includes 1 social pack. Basics Plan costs $8 per month and includes up to 30 posts per social media profile.

      The Starter Plan costs $15 per month and is perfect for small business owners, offering up to 60 social media posts. The Growth Plan includes up to 3 profiles and allows you to publish up to 150 social network posts for $25 per month. The Advanced Plan is designed for growing social media teams and costs $40 per month, offering users to add up to 6 profiles and post an unlimited number of publications.

      Adobe Express vs Later: Who Wins?

      Adobe Express is a unique task-focused web and mobile solution developed to simplify the creation and sharing of eye-catching multimedia visuals, ranging from social media posts and stories to promotional materials such as brand identity designs and so on. It has plenty of topic-specific templates, premium Adobe fonts, and licensed Adobe Stock pictures.

      Later is a cross-functional social marketing platform for leading social networks. Schedule, analyze, and publish content in a couple of clicks to save time and grow your business. It’s perfect for those who are primarily focused on Instagram promotion and are looking for an efficient scheduling tool with good features.

      If you don’t know what software to choose, Adobe Express or Later, it is worth noting that the former has more extensive functionality and more options for creating graphic and media content for social networks. Later is inferior to its competitor since it is focused on Instagram and has fewer tools and features.

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