By Eva Williams 22 days ago, Apps and Software
Pulse
Verdict: I’d like to start my Pulse review by mentioning that during our collaboration, this company has been nothing but professional, supportive, diligent, and willing to assist me with any issues I raised. Deciding to reach out to this videography company allowed me to boost my audience engagement and subscriber growth and expand my online presence by about 40% across all popular channels.
As someone professionally involved in photography, there are multiple kinds of video production I need for my work. Those include creating content for my social media feeds on Instagram and TikTok as well as training footage for YouTube.
Pulse’s experts handled everything from recording to editing. Moreover, they optimized every project for the platform that it will be posted on, while also making sure they’re comfortable to view on smartphones.
Pulse was established in 2013, having worked on more than 3000 orders throughout its existence. This company can tackle anything from corporate and promo videos to animated tutorials and training footage while being open to cooperation with both small and global businesses.
Their portfolio immediately caught my attention, as Pulse has collaborated with corporations like Amazon, Google, and the NHS. It provides services to both UK-based and international companies.
My collaboration with the Pulse video production company started with a detailed consultation, during which we talked about my goal and the purpose behind my videos. I also talked about my follower base, which encompasses beginner photographers and social media content creators, which is why I wanted to post videos that would get their attention on Instagram, TikTok, and YouTube.
The main messages that I strived to convey were the originality of my photography work and the diverse range of educational videos available on YouTube. For instance, I asked them to create brief, dynamic behind-the-scenes snippets from my photoshoots so that I could post them on TikTok, while my YouTube channel stayed focused on longer-form tutorial content.
After determining my goals, this explainer video production company started the pre-production stage, which involves writing the script, storyboarding, and planning the recording.
For my Instagram and TikTok clips, the storyboards focused on fast, visually captivating transitions, while for YouTube, the goal was to produce lengthier, educational content with in-depth explanations and examples of my photography techniques.
For example, we decided to record a step-by-step tutorial on setting up proper lighting for portrait photoshoots. The company’s team broke down every step in the script, making sure the video we make is both educational and simple to follow along.
After the storyboards and scripts were done, the employees working for the Pulse video company started the main production process. They arrived with the highest megapixel cameras, advanced lighting gear, and all other necessary components. We recorded my video in my studio, filming a bunch of footage that would later be edited into a cohesive whole.
For my Instagram feed, we recorded a couple of brief clips during an outdoor photoshoot. I wanted to film candid, behind-the-scenes moments that would captivate my target audience. For my YouTube photography channel, we recorded in my studio, as the video covered my gear, different photography techniques, and image editing workflow.
After the recording process was finished, the company moved on to video post-production. Their editors performed color grading, edited the audio, got rid of all visual flaws, and ensured the entire video flowed smoothly thanks to the added transitions, overlays, and VFX, captivating my audience from the very first moment, which is essential for Instagram and TikTok.
When editing my YouTube tutorial, they made sure the content was presented in an engaging, educational fashion. They established perfect pacing, getting rid of all pointless pauses, while also adding useful visual aids and animated infographics to help get my message across.
After the first round of editing was completed, they sent me drafts of all videos for review. They listened to all suggestions and requests I had, as I asked them to adjust the timing of the transitions for my TikTok and increase the number of text overlays for the YouTube guide by leveraging the professional video editing software for Windows and MacOS they’ve used for making all the other changes.
After accounting for my requests, I received the finalized files in the formats I asked for. The TikTok and Instagram clips were optimized for smartphones, while the YouTube video was provided in a high resolution and already prepared for upload.
The editors at Pulse ensured files were compressed to be uploaded quickly without sacrificing their quality. I also appreciate the fast delivery, as my order was finished within one month.
I was completely happy with what I received. The behind-the-scenes TikTok clip perfectly conveyed the fun, energetic vibe my photoshoots are known for, while the YouTube tutorial looked professional, and educational, and had terrific pacing that ensured my audience wasn't bored or felt things were being explained too quickly.
Let’s finish my review of the Pulse video company by discussing its pricing, which can differ wildly based on the duration of the video, its complexity, its location, and the inclusion of any special requests (such as animations or voiceovers). Both the Instagram/TikTok and my YouTube training videos sent me back about $2,300 each.
The cost of each order is determined by the resources required for each stage, from pre-production to the several rounds of video editing. I found the company’s prices to be perfectly reasonable, particularly considering the quality of the delivered results.