By Eva Williams 16 days ago, Apps and Software
Consumer data platforms (CDP) gather customer info from various sources analyzing clients’ email engagement, website visits, as well as activity on social media platforms. Besides, their toolkit is similar to contact management software.
CDPs provide companies with a comprehensive view of their client's wishes and requirements so they get all the needed data to develop effective targeted campaigns.
When choosing CDP platforms, make certain that the selected tool meets your budget. The next step is to research the tool checking how it maps the customer touchpoint journey to collect data about your brand's key points of customer contact.
GDPR & CCPA compliance, analytics and insights, and behavioral triggers are other aspects to consider.
Verdict: Being part of the digital experience platform, Real-Time CDP is a highly-functional tool that gathers B2C and B2B data from across systems to build unified customer profiles and activate customer data across multiple channels.
The platform uses automated behavioral, transactional, and operational algorithms to update privacy-ready consumer and account profiles.
Thanks to hundreds of pre-built connections and the ability to build custom integrations, connecting data from virtually any source is a cinch. The software uses Adobe Experience Platform Edge Network, thanks to which its global servers can work with data in real time. Instant activation is possible because of prebuilt streaming B2C and B2B integrations.
Verdict: Bloomreach Engagement was specifically developed for retail and manufacturing companies. Its aim is to help users to ensure a client-oriented approach and smooth experience for each customer.
Not only it provides a complete profile with all the needed customer info, but also allows the development of impressive advertising campaigns without addressing advertising agencies.
Its support of various channels like email, text, or social media as well as handy drag-and-drop functionality make Bloomreach Engagement one of the best customer data platforms available on the market today. Besides, you will definitely appreciate the ability to optimize your commerce page to meet the criteria of user profiles.
Verdict: Blue Conic aggregates info from various sources unifying it into a central database to get a complete view of existing and future customers. The scope of services this customer data platform company offers is very vast: unified customer profiles, multidimensional segmentation, customer lifecycle orchestration, and predictive modeling & analytics.
This software will also come in handy if you are interested in data depreciation, acquisition, engagement, and retention. Regardless of the size of your business, Blue Conic can satisfy all your needs and meet your requirements.
Exceptional customer support is another strength of this service, which provides consultations via email, training, and a ticket system. I also like that the platform integrates with newsletter software like MailChimp and other apps like Marketo, Qubit, and Facebook Advertising.
Verdict: Emarsys helps users get revenue in the shortest possible time using personalized excellent customer experience solutions achieved via email, web, SMS, mobile, in-store, etc.
Like other CDP platforms, it consolidates customer data considering different parameters like sales engagement, support calls, and web-behavior. These insights are important when it comes to the identification of top possible clients for every company.
Similar to AI software, the platform simplifies personalized marketing enabling users to benefit from AI algorithms to segment the audience for providing users with customized content. Additionally, the platform allows you to check how successful the cross-channel campaigns are and define the most effective one.
Verdict: Lytics is the optimal solution for digital marketing agencies that need a budget-friendly CDP to build a personalized digital experience without trouble. Relying on machine learning and data science, the software can help entrepreneurs to speed up the development of their campaigns and get revenue in the shortest possible time.
The service provides users with a unified view of their audience and employs a data-driven approach to optimize campaigns. Effective customer activation, clientele segmentation, as well as web segmentation become possible thanks to a range of intuitive tools.
Integration with more than 80 downstream instruments is another winning aspect of this platform that ensures the success of your marketing projects.
Verdict: Consolidation of customer data and real-time analytics are two major tasks of Tealium. This helps you engage the audience and get many loyal customers.
Note that the platform uses machine learning algorithms and highly functional tools enabling businesses of all sizes to perform all the required operations without trouble. Centralized approach from various systems and speedy integration with CRM for real estate and other areas, marketing automation, email apps, etc. are what appeal to users.
Verdict: Blueshift consolidates and centralizes customer data and benefits from AI algorithms to transform this info into personalized marketing projects. The service obtains data from multiple sources including a user’s CRM, mobile app, e-commerce website, contact center call logs, etc.
It enables users to develop personalized ad campaigns, created by you or specialists from the reliable ad agency, trigger events to reach out to a potential customer. Integration with an array of marketing and data instruments including Adobe’s Advertising Cloud, Google Marketing Platform, and Snowflake is another great plus of this customer data platform company.
Verdict: With Segment, creating an excellent customer experience is an easy task. This is achieved by customized ads and tailored web pages. The service enables users to track customer experience in real time, and set automated marketing outreach taking into account customer behavior on the web.
Besides, the tool lets you evaluate the campaign checking whether it has achieved the desired goal.
Integration with over 300 marketing tools, including such email marketing software as Google Analytics, HubSpot, and Intercom is a considerable advantage. Thanks to it, the platform collects and activates data in a unified way across the entire marketing tech stack. The platform is available for free, and teams can use it starting from $120/mo.
Verdict: Totango is one of the best customer data platforms for mapping a customer journey in a jiffy thanks to in-built journey templates.
The service benefits from a modular approach, which is great when it comes to defining which customer success goals you need to run reports on and make improvements if necessary. This is more convenient than adopting a complex pack of features simultaneously.
Onboarding, defining renewal risks, and winback customers are among the tasks you can perform using the platform. The ability to synchronize Totango to online collaboration software such as Slack allows members of other teams to access the required mini-customer profiles. The cost of packages starts from $0/mo.
Verdict: Klaviyo is an amazing customer data platform company for retail businesses. Users prefer this service because of its integration with over 200 marketing tools. Such eСommerce website builders as Shopify, review website Reviews and shipping software AfterShip are among the most popular options.
The platform allows users to view updated client profiles in real-time, as well as increase their audience via automated email and SMS marketing campaigns.
Clientele segmentation by various topics like predicted customer lifetime value, specific purchases, and discount code usage ensures that customers will get only targeted content. A flexible pricing policy is another appealing aspect. Free plans are available, but to enjoy a complete suite of features be ready to pay $45/ month.
Verdict: CustomerLab is an excellent no-code customer data platform company that allows you to consolidate customer data across websites, CRMs, and servers. Moreover, it centralizes all the retrieved info turning it into a unified customer profile. It is possible to synchronize the data with all the tools in your MarTech stack.
The platform also enables you to create granular user segments taking traits and events into account. No matter what field your company specializes in (eCommerce, SaaS, agency, B2B/B2C lead gen, or SMB industry), this CDP platform will definitely satisfy your requirements.
Those who are new to the marketing field can try the free plan and then proceed with the Growth plan, which costs $99/mo.