16 Best Real Estate CRM Software in 2024

With the best real estate CRM software at hand, you can easily collect and organize clients’ information, quickly handle property inquiries without dealing with an inbox, and keep tabs on prospects who are open to cooperation and those you haven’t reached out to. Such programs also have tools for gathering information digitally.

Thus, you can learn whether clients have opened your email and what happens on their websites. Besides, you can manage your sales and monitor closings without switching between different programs.

Top 16 Best Real Estate CRM Software

  1. Contactually - Daily bulk messaging
  2. Zillow Premier Agent CRM - Intuitive UI
  3. CINC - For lead generation
  4. EngageBay - Integrated marketing
  5. Zoho CRM - Powerful email marketing tools
  6. Salesmate - Best sales and marketing automation
  7. AgileCRM - Amazing web analytics feature
  8. Top Producer - Can manage transactions
  9. Streak - Great Gmail integration
  10. Brokermint - Back-office real estate tools
  11. Bitrix24 - Easy to use
  12. Rethink CRM - GEO search
  13. Pipedrive - Ideal option for small business
  14. HubSpot - For marketing and sales
  15. REIPro - Amazing lead generation
  16. Follow Up Boss - Suitable for conversion and follow-up

Every real estate CRM program is designed with the peculiarities of the sphere in mind. Usually, all functions are divided into several groups – analytical reviews, information about objects, clients, transactions, etc.

Using this software, you can quickly get information about a client, the number of successful transactions with him/her, and more. Besides, there is an interactive map where all real estate objects as well as the entire infrastructure of a particular area is presented.

1. Contactually - Our Choice

Daily bulk messaging
  • Daily bulk messaging
  • Mobile app for iPhone and Android
  • Integrations with MailChimp and Zapier
  • Contact relationship insights
  • None

Verdict: Contactually allows real estate representatives and managers to enter data directly into the database and allow accessing different components and functions that will maximize the efficiency and effectiveness of contactually real estate business.

This property management software is designed for small businesses. Contactually can really integrate with larger CRMs, but it's best for enhancing your personal communication with customers and prospects. To use the service, you can choose between 2 pricing plans: Professional for $69/month, or Accelerator – $199/month. Currently, there is no free trial.

contactually real estate crm software interface

2. Zillow Premier Agent CRM

Intuitive UI
  • Exclusive data for agents
  • Free mobile app
  • Personalized reports
  • Amazing co-op features
  • Integrates only with Zillow websites

Verdict: You get timely reports on your clients’ Zillow search activity right in this program. Thus, you can understand their demands and interest better in order to provide them with relevant services. In addition to a desktop version, there is a real estate app, which allows handling business tasks on the go.

There are several productivity features called reminders, tasks, and custom notes. Using Zillow real estate client management software, you get all the needed information to reach your clients in a timely manner and surpass your competitors. However, the program integrates only with Zillow website, while other residential real estate websites are unavailable.

Homebuyers and sellers can use the service for free. You can also take advantage of Zillow Premier Agent for advertising tasks. Leads cost between $20 and $60, depending on ZIP code sales, competition, and ad spend.

zillow premier agent crm real estate crm software interface


For lead generation
  • Aesthetically-pleasing and convenient website
  • Allows converting leads
  • Great for keeping track of all leads
  • Top-notch organization
  • Lacks some of features and automations
  • Poor customer service

Verdict: This real estate management software is primarily aimed at establishing long-lasting relationships between agents and clients. Here you can organize and control all stages of the sale process starting with lead generation and ending with client retention. The bragging points of the program are detailed pipeline views, tools for teams, and lead nurturing capabilities.

Moreover, you can use the software for developing an IDX website with all your listings included. Here you can increase the range of listings and share them on other platforms. Agents really appreciate the possibility to create tasks and reminders in a mobile app (CINC Agent). There is another mobile-optimized tool called Open Houses for collecting contact info of potential buyers.

As for the price, there is no clear price list, so you need to visit the website to learn the cost. 

cinc real estate crm software interface

4. EngageBay

Integrated marketing
  • Great for creating marketing funnel and follow-ups
  • Monitor your prospects’ behavior
  • Landing pages
  • In-depth analytics
  • Some bugs
  • Lack of client/property matching
engagebay real estate crm software logo EngageBay

Verdict: EngageBay contains a full set of features and tools to make life easier for busy real estate agents. Using this real estate CRM software, you can update appraisals and property listings, create proposals, schedule open-house viewings and meetings, send out personalized emails, and more. EngageBay provides users with powerful tools for solving complex problems.

The ability to organize your mutual relations with potential clients as efficiently as possible is favored by many users. This software allows you to automate your daily activities, so you can spend more time extending your clientele base. The service is free for 500 contacts and 1,000 branded emails. Then, you need to pay from $8.99/user per month.

engagebay real estate crm software interface

5. Zoho CRM

Powerful email marketing tools
  • Free for up to 10 users
  • Stellar feature set
  • Gamification modules
  • User-friendly interface
  • Workflow automation limited to Professional Tier
  • ZIA voice assistant should be improved
zoho real estate crm software logo Zoho CRM
Zoho CRM

Verdict: Zoho CRM consists of different modules, which are designed to automate various processes involved in real estate management. Customers are usually categorized into different groups such as leads, clients, prospects, interests, etc., depending on the type of real estate they want to purchase. In addition, some businesses also categorize customers based on their preferences such as location, price range, or size of business.

By using these modules, real estate managers can identify customers who are best to do business with and can focus their efforts on those customers, reducing the amount of time spent on less productive leads. In this way, by properly managing customer relationships, Zoho CRM can help a business to grow by more sales. You can use a free trial version to test the features and understand whether they meet your need. Then, you need to spend from $14/month to $52/month.

zoho real estate crm software interface

6. Salesmate

Best sales and marketing automation
  • Streamlined UI
  • Convenient email-sharing options
  • Combines telephony and text features
  • Excellent security
  • Only a paid version
  • Customer support requires improvement
salesmate real estate crm software logo

Verdict: Salesmate is your solution if you're searching for a comprehensive real estate platform for multiple teams. The CRM caters to all three teams - sales, marketing, and customer success perfectly.

Salesmate is a CRM for realtors, which helps to capture & manage leads, automate communications, put daily tasks on auto-pilot, and also improve everyday productivity.

As a real estate business, you can manage the entire journey from prospects to customers. Marketers can generate, nurture, score, and send off the highest quality of leads to sales. Meanwhile, customer success teams can provide top notch support.

Great thing is, Salesmate mobile apps are available for iOS & Android devices.

When it comes to pricing it’s starter pricing is $12 to $40 per user per month. Meanwhile there are useful add-ons to improve your everyday workflow.

salesmate real estate crm software interface

7. AgileCRM

Amazing web analytics feature
  • Lots of handy instruments
  • Well-designed interface
  • Allows automating sales
  • Support and integration with Office 365
  • Disappointing customer service
agilecrm real estate crm software logo AgileCRM

Verdict: Though the program isn’t specifically oriented at realtors, there are many interesting features they can take advantage of. For instance, you get unlimited document storage, task management tools, document tracking feature, and appointment settings. This is more than enough for small teams engaged in the real estate sphere.

With the help of this real estate CRM program, tracking leads and how optimistic they are about possible transactions is a breeze. All features are free for up to 10 users. If you team has more members or you want to use more advanced features, you need to opt for a paid version, which costs from $8.99/month.

agilecrm real estate crm software interface

8. Top Producer

Can manage transactions
  • Collects leads
  • Streamlines follow-up
  • Collaboration functionality
  • Can be integrated with MLS
  • Slightly dated UI
top producer real estate crm software logo Top Producer
Top Producer

Verdict: Top Producer CRM is a real estate-focused platform that puts your entire sales pipeline in the palm of your hand. Manage incoming inquiries, nurture leads, and sync all of your contact information from one easy-to-use mobile interface.

This tool also allows you to carry out email marketing campaigns, manage transactions, create email templates, and share Market Snapshot® reports with prospective home buyers. It also allows you to list homes on your site with the latest MLS data and allows prospects to see a street view of the property. You can use this real estate client management software for free as a trial version. Once it expires, you have to choose between pricing plans that cost from $45 to $85/month.

top producer real estate crm software interface

9. Streak

Great Gmail integration
  • Email tracking
  • Easy to use
  • The snippets feature is very good
  • Tracking business processes
  • Documentation storage
streak real estate crm software logo Streak

Verdict: Streak is a service that turns your regular Gmail inbox into a full-featured real estate CRM program with the help of extension for Google Chrome and Safari browsers. It simplifies communication via emails, customer support, time-delayed email sending and tracking of opening. The system is especially helpful for sales, rent, support, and related tasks.

The range of features is truly amazing. You can group messages from a customer or based on transactions, track statuses, notes, and details of each client, and send an email at a predefined time. Adding an extension to a browser is free; then you need to pay from $15/month. In case you are looking for a service that allows you to make the most of social media channels, you can use VinSolutions CRM Facebook integration via LeadsBridge.

streak real estate crm software interface

10. Brokermint

Back-office real estate tools
  • Operation management tools
  • Convenient & intuitive navigation
  • Useful tracking of sales associates' production
  • Pipeline transaction analytics
  • Lackluster printed reports option
  • Lacks a mobile version
brokermint real estate crm software logo

Verdict: Brokermint is a web tool for managing real estate with functions for tracking transactions and commissions and MLS integration. You can choose from 3 packages to use this real estate broker software. The price ranges from $79 to $179 per month. But first, you should use a trial version to check the capabilities of the program.

In addition to the available management features, you can integrate Brokermint with QuickBooks. Besides, the corporate plan includes tools for agent adaptation and built-in CRM, as well as features for managing several offices.

brokermint real estate crm software interface

11. Bitrix24

Easy to use
  • Using separate leads listing or going direct to contact
  • Kanban user interface available
  • Constant notification of opportunities
  • Allows video conferencing
  • Social networking limitations
  • The Bitrix24 support team isn't good
bitrix24 real estate crm software logo Bitrix24

Verdict: Bitrix24 is real estate CRM software suitable for small and medium-sized businesses that require a simple and easy-to-use customer relationship management system. This solution from Dataflight comes with all the features that you need to keep your clients happy and satisfied, while also having the possibility to interact with your business peers and suppliers.

The features of Bitrix include lead management, inventory tracking, and account management, with advanced reporting features for financial and customer management needs. Bitrix24 also has pipeline management tools that offer full project visibility, helping you keep deadlines in check. You can access this CRM from your web browser, phone, or desktop. Besides, you can expand its capabilities by integrating with top-notch custom solution from LeadsBridge.

Bitrix24 has a completely free version available for an unlimited number of users. However, it comes with functionality restrictions. For example, you get only 5GB of online storage. Then, you need to choose a suitable plan. The price starts from $39/month.

bitrix24 real estate crm software interface

12. Rethink CRM

GEO search
  • Lease management
  • Client requirements
  • GEO search
  • Detailed reports
  • Interface is confusing
rethink real estate crm software logo Rethink CRM
Rethink CRM

Verdict: Rethink is the best real estate CRM software for those users, who want to manage clients, contacts, leads, and prospects as effortlessly as possible. It contains all the needed tools for tracking and handling every element of cooperation with clients and supports tenant management, capital markets, and development projects.

The most praiseworthy feature is the possibility to automate tasks, which makes the entire workflow less cumbersome. You can get in touch with your clients right from the software, as well as log calls and emails in order to have all the important info within easy reach. Besides, there is a special feature that allows finding a suitable offer for a client and providing him/her with a Property Teaser brochure. To get a free trial and learn the cost of paid versions, you need to fill in the form on the website. 

rethink real estate crm software interface

13. Pipedrive

Ideal option for small business
  • Offers an intuitive interface
  • Clear deal-driven workflow
  • Solid mobile apps plus call
  • Impressive email synchronization
  • Limited functionality for the price
  • No separation between lists of new leads and contacts
pipedrive real estate crm software logo Pipedrive

Verdict: Pipedrive manages properties of all types from all locations in real-time. It is a comprehensive property tracking solution with the capacity to handle a large volume in real-time from multiple locations. There are many benefits of using this software: it can improve efficiency, customer satisfaction and customer retention.

This is because it makes managing properties a breeze and does not require hiring more employees, or new managers for managing properties. It also helps manage and track expenses, leads, recurring transactions and budgeting and monitoring. All users can take advantage of a free trial. Paid versions cost from $12.50 to $99 per month.

pipedrive real estate crm software interface

14. HubSpot

For marketing and sales
  • Clear UI
  • Responsive customer support
  • Integration with Gmail and Outlook
  • Detailed reports for sales reps
  • Lacks flexibility
hubspot real estate crm software logo HubSpot

Verdict: This real estate software helps develop your business and make your work stress-free. It contains many handy features, including contact management, email templates, and meeting scheduling, which can be used together to sell properties in a quicker way.

Using email templates and call tracking instruments, you can make communication with clients more efficient. An advanced pipeline management system and sale automation help cope with regular tasks quicker. The selling point of this commercial real estate CRM program is the possibility to integrate it with your company’s apps and tools through App Marketplace. Similar to other options, there is a free trial version. Paid plans cost from $45/month to $1,200/month.

hubspot real estate crm software interface

15. REIPro

Amazing lead generation
  • Simplified, minimalist design
  • 30-day free trial is a pleasant surprise
  • Terrific lead generation capabilities
  • Simple direct mailing
  • Possible errors
reipro real estate crm software logo REIPro

Verdict: This real estate CRM software is designed for generating leads and managing customer relationships. It automates lead acquisition, cultivation, and conversion. Additionally, REIPro offers a deal analyzer, fast property look-up as well as workflow and follow-up features.

You can use the provided CRM and lead generation functions to track promising properties as well as keep track of every aspect of a deal. REIPRO is priced at $97/month for the Standard Plan, $129/month for Standard+, and $197/month for the Team Plan. You can also pay for either the quarterly or the annual package.

reipro real estate crm software interface

16. Follow Up Boss

Suitable for conversion and follow-up
  • Easy-to-use interface
  • Allows staying in touch with prospects
  • Integration with Gmail
  • Helpful analytics tools to track lead-related data
  • Weak mobile app
  • Requires access to your email in order to leverage its capabilities
follow up boss real estate crm software logo
Follow Up Boss

Verdict: Follow Up Boss allows real estate agents to track and measure all aspects of their leads and deal activity. Laser-focused on lead generation, conversion and follow-up, the system is designed to push its users to be the fastest and most organized real estate agent around. Using Follow Up Boss's system, the company claims, results in "a 5 times greater lead conversion rate than your peers".

Follow Up Boss integrates with your existing contacts and dozens of email lead sources. Once FUB gains access to your email and contacts (which it requires for sign up), it will mine your emails and push anyone it thinks is a lead into your inbox. You can use a free trial version for 2 weeks and then choose between paid packages priced from $69 to $1000/month.

follow up boss real estate crm software interface