Have you ever heard that 86% of people who want to buy houses and apartments use real estate videos to make their decision? According to HubSpot, 97% of marketing professionals believe that videos help them bring their point across more efficiently.
Using a video walkthrough real estate tour, you can sell or rent your property more quickly. Video tours will also help you spend less time on offline tours and drive more people to your website.
Before writing this article, I analyzed more than a hundred walkthrough and real estate video ideas. After doing this, I concluded that the most engaging real estate video tours are based on a simple formula that can be summarized like this:
Act 1 - the beginning of a video. The most popular walkthrough videos start with a frontal view of a house. Then, a viewer sees the shoots of the neighborhood.
Act 2 - the middle part of a video. This part of your video should include interior shoots of the property. I noticed that videos that show larger rooms first are more engaging. At the end of the video, you can show rooms for specific purposes.
Act 3 - the final part of a video. I advise you to add exterior shots at the end to make your video consistent. You can use footage taken with a drone as well as add your logo or any additional details.
For shooting walk through videos real estate professionals use DSLR (for instance, Canon 5D Mark IV) or mirrorless video cameras (such as Sony A7III) that allow them to shoot at 1080p. Besides, you might need to purchase a wide angle lens ranging from 16mm to 24mm with 2.8 – 4f aperture, such as Canon EF-S 24mm f/2.8.
For better stabilization, make sure to purchase a mirrorless or DSLR gimbal stabilizer, for example, Zhiyun Weebill S. When selecting a tripod slider, take into account the weight of your camera together with the lenses. It will help you capture perfectly detailed shots.
Using drones for real estate photography, you can take excellent aerial shots of the property. It will enable potential buyers to learn more about the surrounding area.
The DJI Phantom 4 PRO is one of the best options on the market today as it is quite intuitive, which makes it suitable for videographers with different levels of experience.
As there are many real estate photography camera settings that a videographer should pay attention to, people often don’t know how to adjust them properly. To avoid changing them manually, they just start to use their cameras in auto mode.
While you might capture some decent shots in this mode, it’s better to learn how to adjust settings manually to shoot videos like a pro. Try using the settings listed below to get good results.
If you want to shoot a video that will be similar to the samples I provided, you need to use some specific shoots that will help you make your real estate video marketing strategy more efficient.
Outdoor shots - shoot the facade, then, approach the building from the street to the front door, open the door, go to the backyard, capture the garden, and show how the house looks from the backyard.
Indoor shots - enter the house and shoot the living room. Then, capture the kitchen, balcony, bathroom, and bedroom.
Detail shots - use medium shots or close-up shots to capture important details and show the house from beautiful angles. You can experiment with different takes to show the house from the best side.
It’s better to use a lavalier mic when shooting house walkthroughs. On-camera mics are suitable only for situations where you can put them close to the subject. If you need to record a voice-over, make sure to prepare a script beforehand.
The longer people watch your video, the less likely they are to pay attention to what you are showing. It doesn’t necessarily mean that you should avoid long-form videos. However, it’s important to learn how to shoot them right.
The duration of a video should depend on how quickly you can bring your point across. It should engage your viewer right from the beginning. Tell an interesting story that will make your viewer watch the video till the end. Don’t go into the details unless they are absolutely necessary.
If you take a look at the best selling real estate books, you will learn why walkthrough videos should be up to 5 minutes long. This duration ensures that more viewers will watch your videos till the end.
Don’t mention the most important details in the final seconds of your video. Start with them to ensure that your viewers will watch the whole video.
If you need to manage a heavy workload, you can pay more attention to shooting video walkthroughs and order the services provided by a video editing company to enhance your content. This option is more suitable for those who have some money to spend. It will cost you from $65 to $175 per hour to get your video footage edited.
While it’s important to create a real estate video walkthrough tour that allows a potential buyer to see all the details of different rooms, it’s also crucial to inform clients about some aspects that might be difficult to notice. You can even experiment with funny real estate videos to show a property from an unusual side.
You can also tell your buyers more about the lifestyle that they might have if they purchase the property. If you want to sell a beach house, make sure to include shots taken on a sunny day to help your customers imagine themselves living there.
When shooting video walkthroughs to make your listings more engaging, capture the surroundings as well. It will enable your buyers to imagine what it is like to live there.
Yes. Videos are perfect for selling real estate. 73% of homeowners state that they are more likely to order the services of a real estate agent who uses videos. Besides, marketing professionals who leverage videos in their campaigns increase their revenue 49% faster.
They allow your potential clients to evaluate the size and layout of a property as well as learn more about its condition. When watching a video walkthrough real estate tour, people can see how different interior spaces are connected. Besides, these clips allow them to see kitchens, bathrooms, bedrooms, and living rooms in detail.
Property owners who want to sell their properties without any delay usually order the services provided by experienced photographers and videographers to get professional-looking real estate photos and videos. Video walkthroughs for real estate are also invaluable for agents who want to drive more traffic to their sites and increase their profits.
They allow you to demonstrate a property that you need to advertise from the best side. Such videos generate 300% more interest than regular ones and allow real estate agents to boost their sales. Using such videos, you can improve the recognition of your brand and promote your properties across different platforms.
