Your real estate agent photos are very important for your business marketing. In this article, you will find the best tips from photography and body language specialists to make your real estate pictures interesting to potential clients. Your headshot should portray you as a reliable, skillful person whom your potential clients can trust.
Having visited a real estate agent’s website, a potential client pays attention to the Realtor’s headshot and notes the factors that help form their first opinion about the services. These factors are a smile, a pose, or a background. Here is a table with various characteristics and the way they influence people.
Editorial photos are images that show a person in his/her native work surroundings. It’s an interesting opportunity to show an overall feeling of the working process. For example, it may be a photo of an agent in a high-tech office. Another good idea is to focus on his/her interaction with clients and their emotions from cooperation.
The best Realtor photoshoot is traditionally done in a studio with a neutral environment and plain background. The main goal is to focus on the subject. Talking about framing, I recommend concentrating on the top of the body, making the face and torso visible. Choose clothes in neutral colors or wear a uniform, if there is any. Appropriate clothing can range from formal wear to smart casual, depending on the message you want to convey.
Real estate agent portraits are quite common, especially among big companies. You will also often see them on social media profiles like Facebook, Twitter, and LinkedIn that are used for self-marketing. Professional headshots are also a way to add a personal touch to the CV. However, getting it right is a little bit tricky; thus, below I provide you with the most relevant pieces of advice so that you are successful.
The main focus should be kept on the model. Scott R. Kline, a professional executive portrait photographer from San Francisco, says that a blank white canvas is preferable. This color makes it easier for the onlookers to concentrate on your face, and somehow read it. Besides, it matches the requirements of the professional platforms like LinkedIn, Facebook, and others. It is also very convenient to edit and cut out to place the image on any background in Photoshop.
If you still want to bring some natural background to your real estate portrait photography, there are a few things to consider. First of all, the background should be congruent with the style and work direction that you are engaged in. For instance, if you work predominantly in the urban sector, then you can go for a blurred-out brick or glass building. In case the rural territories are more appropriate to you, then a nice forest or field may work just perfectly. Remember that your general look should be in harmony with the background. Decide on it in advance and choose the outfit correspondingly.
Though real estate agent photos are typically the ones with upper body framing, it’s useful to have some full-length portraits as well. Mainly, we're talking about photos that show you full of confidence and competence, in a suitable environment. You’ll be able to use them later in advertising campaigns, press or websites.
The standard pose for the real estate agent photos is the crossed-arms position. Always pay attention to the crossed arms. Any psychologist will tell you that such a pose may feel cold and distant, so loosen up a little bit; don’t try to get clenched as tightly as you can. It’s especially relevant for women, as men have more freedom in this situation. Still, they need to make a check as well. For instance, the man in the photo can have a genuine smile and lean against a wall to make a more relaxed impression.
It’s important for real estate agent photos to have a calm and laid-back feel, in moderation, obviously. The reason is that potential clients look for someone who can grant them this feeling and looks trustworthy enough as a specialist; you simply can’t avoid a personal factor. That’s why, if you’re stiff and tense, you won’t be as ahead of the game as you could be.
An outdoor photoshoot naturally makes the real estate portraits more casual and informal, in a good way. The great news is that there are even more ways to add a personal touch to the photos. Simply leaning towards the wall or door does the same trick and make you friendlier for the viewer. If you want to keep a balance between formality and ease, you can always opt for regular work wear.
Sitting poses are also quite handy for real estate agent headshots if you know how to incorporate them. For me, one of the most frequently used options is a person sitting on something with his/her knees higher than their hips and loosely laying the hands on the legs. Stairs are the perfect location for this purpose; the only aspect to control is the posture. One should always keep it straight.
This is one of the classic approaches of real estate headshot photographers. It is so beneficial because a walking person looks more relaxed. It helps if a model is shy in front of the camera and doesn’t know what to do and how to move. The walking also implies natural communication with the photographer; furthermore, movement adds more life to the shot.
For businessmen, it’s a wonderful chance to show their product or behave in a natural way. The most crucial thing for the photographer is to loosen control and allow the process to go as it is. There’s no need for explicit directions; feel free to photograph people in their working process. It will be hard to get it right from the first shot, so get ready to take a number of snaps to choose from and remember not only about the movement but about the facial expression too. However, the action mode is something I’d advise you to take the most advantage of.
To reflect the working atmosphere and, at the same time, avoid letting an object like a writing-table in the foreground create unnecessary distance in front of the model, you should take a picture from the opposite side. As a result, you get formal but appealing Realtor photos for business cards.
This is an informal pose for an upright standing man because men actually have some problems placing their hands. If you ask him to put his hands in his front pockets, you’re guaranteed to get a natural-looking photo.
When taking real estate photos, a chair can become quite a beneficial tool to use. If you ask a sitting man to place one ankle-bone on the other leg, you’ll get the easygoing look that you need.
This is a very straightforward pose suitable for both men and women sitting at a desk. You can put several thematic objects on the table to convey the line of business you are working in. Try capturing such real estate agent photos when the model isn’t looking directly at the camera as such an image looks more natural.
Finally, allow a model to become the main hero of the real estate agent photos. Don’t be afraid to apply a close-up face crop.
If you want to look slimmer and add depth to your real estate portraits, try tilting one of your shoulders slightly forward. After all, ID-like pictures aren’t known for creating a good first impression.
Due to how our mind works, it’s possible to trick your body into being confident simply by using power poses. Resting your arms on the hips or crossing them on your chest are prime examples of such poses and are perfect for a Realtor photoshoot.
Imagine the clothes you’d choose for your first appointment with a perfect client. Obviously, you’d go the formal route, but depending on the specific workplace, “formal” clothing may look completely different. For instance, in Chicago, you’re likely to go with a grey or ultramarine Brooks Brothers suit. Meanwhile, in a city like Key West, such attire might look a bit pompous in real estate team photos.
Choose your best dark-colored suit (navy blue and grey are the most popular options). Eye-catching patterns and bright colors as well as glossy ties divert too much attention from the face and make you seem amateurish. If you don’t want to wear a tie, it’s recommended to wear a jacket or sweater to get rid of the “floating face” look that is common in real estate portrait photography.
You should avoid bright patterns, although small patches of color can be a welcomed addition. It’s not recommended to wear a stark white shirt if you’re not hiding it underneath another layer of clothing. Otherwise, you’ll look washed out. Give preference to long-sleeved clothes. Short sleeves give an impression of unprofessionalism and distract the viewer from your face.
Popping patterns, as well as jewelry items, tend to divert too much attention from a person’s face. The goal of your real estate agent photos is to make viewers remember you as a reliable, qualified and upbeat professional, not as a lover of artsy scarfs or bowties. If you’re adamant on including patterns, ensure that they look subtle and only contain solid colors.
Regardless if you’re a man or woman, you shouldn’t be wearing black clothing as it’s strongly linked to formal affairs and funerals. Aquamarine blue, charcoal and ash grey are all terrific replacements. Also, men are advised to select their tie color to highlight their personality.
While a loose blazer may be the epitome of comfort, it may lead to some terrible real estate agent photos. Instead, acquire a suit jacket that fits you perfectly, isn’t restricting and has the right lapel width for your tie.
Researchers at Proctor and Gamble concluded that a woman with makeup is perceived as more reliable, competent and likable by most people. Moreover, a tad of makeup can even make men appear more professional on real estate agent photos. The key here is moderation. The same study indicates that glamorous makeup ruins trust and that male makeup shouldn’t be visible at all.
Marie Papp, a renowned U.S.-based photographer, advises women to plan their hairstyles, makeup and attire a few days prior to taking real estate agent photos and to get them done by professionals. Also, she recommends dressing in a style you’re accustomed to rather than trying out a new look.
If you’re a man, go to a barbershop to groom your hair and beard if you have one. Just don’t experiment with any major changes as they may damage your confidence.
Peter Hurley, a highly respected New York photographer, recommends emphasizing your jawline to make your appearance more photogenic. All you have to do is lower your chin a bit and move your head forward to add more confidence to your stance. This trick also helps to deal with the double-chin problem that a lot of people have when taking real estate agent portraits.
While I understand that when someone asks you to “relax,” ordinarily, you become even more nervous, a calm state of mind is essential for a confident appearance. Consider meditating for a couple of minutes prior to taking real estate agent photos to deal with your nerves.
Body language professionals advise trying out various poses in front of a mirror before you start shooting to determine which pose reflects your personality the best. While crossing your arms is considered a power pose, it can also appear defensive. If that’s the pose you want to go with, cross your arms in a relaxed fashion.
One of the famous Florida-based real estate headshot photographers, Peggy Farren, suggests slightly angling your head toward your lower shoulder. It’s called a “masculine stance” and is great for conveying authority and determination.
Cropping refers to the process of zooming in on a particular part of an image to emphasize it. There isn’t a single right method to crop a headshot since every photographer has their own favorite way. In most cases, traditional face and shoulder photos work perfectly. If you go with a different crop, a smiling face will become more difficult to see in a smaller format like real estate agent profile pictures. This is an especially common problem on mobile gadgets.
David Genik is an acclaimed real estate agent headshot photographer who likes to claim that a photo shoot is, in the end, an ordinary business deal. That’s why you shouldn’t be afraid to tell the photographer if you don’t like something or have a suggestion. After all, you’re the client and you have to be happy with the headshot you receive.
Keep your energy and interest levels in check. If they fall, your eyes may gain a “dead” look that is far too common in Realtor photos for business cards. When I’m working with my clients, I’m constantly conversing with them to keep them awake and showcase their personality in my photos.
Professional real estate agent headshots can become the foundation of your individual brand. Dedicating enough time and effort to find an experienced photographer, boosting your confidence, and improving your smile, attire and pose can lead to a fantastic ROI, and bring you closer to succeeding in your career.