5 Best Blogging Platforms in 2023

Are you about to start your own blog and want to find the best blogging platform? There are multiple platforms but they work in an identical manner – they format content in the form of text and images and build a framework to output in on a website.

Another advantage of using a specialized blogging platform is that it makes the categorization process straightforward, so a search engine can easily locate blog entries. Moreover, most platforms are supplied with marketing and promotion tools.

Top 5 Blogging Platforms

  1. WordPress - Offers hundreds of themes
  2. Blogger - For non-tech-savvy users
  3. Medium - For building an audience
  4. Wix - Great for beginners
  5. Jekyll - The Ruby-based platform

Since you are just starting your blogging career, you probably want a platform that is easy to set up and use (no coding skills required).

Besides, such a platform should be flexible and extendable. This is a really important aspect, as you need a working environment, that will help you make money.

1. WordPress - Our Choice

Offers hundreds of themes
  • Complete scalability
  • No setup required
  • A lot of plugins and widgets
  • Expert support
  • None

Verdict: WordPress requires no technical skills whatsoever and can be used by virtually anyone. It also comes with several great add-ons such as the All-in-One SEO Pack, which helps you optimize your website for the search engines. This platform comes with the Google Analytics Blogger Plugin which tracks your visitors and allows you to customize the reporting on your blog. WordPress also comes with numerous plugins such as the Easy Scrapbook Maker, which scrape information from your RSS feeds into a simple to use HTML editor. 

One of the most popular plugins is the WordPress Long Tail Optimizer, which uses various algorithms to optimize the long-tail keywords and phrases on your blog posts and pages. Another popular WordPress plugin is the WPTuttle WordPress Recovery plugin, which aims to provide faster page loading and simpler configuration. If you want to create your blog, you need to choose a WordPress photography theme.

Scott Chow from The Blog Starter recommends these plugins for your WordPress blog: WPOptimize, WP-Polls, WordPress SEO by Yoast, Google XML Sitemaps, Disqus, Contact Form 7, WooCommerce, and NextGen Gallery.

wordpress blogging platform interface

2. Blogger

For non-tech-savvy users
  • Easy to use
  • Automatic Google Search indexing
  • Google’s robust secure platform
  • Only basic blogging tools

Verdict: Blogger helps you easily and conveniently publish and manage your personal blog. It comes loaded with several exciting features that enable users to easily manage and customize their blogs. It also provides several ways of building a community for users to connect and share ideas. The best part is that it works on all kinds of popular web browsers including Firefox, Safari, and Explorer.

You can add content, such as text, image and video, and you can make it publicly or privately accessible. Another option is to register your blogs with AdSense, which provides you with a chance to make money online with ads. Blogger allows you to display advertisements on your blog pages and allows you to earn commission through selling different kinds of products on your sites.

blogger blogging platform interface

3. Medium

For building an audience
  • Good for all blog types
  • Focus on writing
  • Ability to send newsletters
  • Lack of customization

Verdict: With Medium, your readers will see your updates in the format that you choose. This format is very similar to WordPress, but you don't have to learn the complicated coding to use it. There are a lot of great tools for developing a site on Medium, such as plugins for tracking your SEO rankings and creating content from spreadsheets. All you need to do is build your basic blog, add a few plugins, and start receiving leads!

You can choose from a wide variety of topics, and you can easily combine your posts with a short video that will highlight your products in a way that your readers will appreciate. Another advantage of Medium is the community aspect of it. There are always dozens of people browsing and commenting on different themes, and that means that your audience is always getting bigger.

medium blogging platform interface

4. Wix

Great for beginners
  • Dozens of templates and third-party apps
  • Drag-and-drop editor
  • The blog manager included
  • Limited free account

Verdict: If you are a blogger, and one of the things that you wish for is to be able to update your blog on the internet, the Wix is just what you need. It is an open-source platform that is compatible with most web browsers. Even if you are not very good at writing posts, Wix will make it so much easier for you since it will auto-pilot your posts and update them automatically on a daily basis.

This photography website builder is ideal for anyone who wants to update their blogs on a regular basis without having to do anything technical. The blogging platform allows you to choose from hundreds of templates that you can download. These templates make it so much easier to create and customize your blogs.

wix blogging platform interface

5. Jekyll

The Ruby-based platform
  • A good set of templates
  • Integration with GitHub
  • Available plugins
  • Not user friendly

Verdict: With Jekyll, you can easily create and start a photography blog. It includes such features as versioning tracking, being able to monitor and keep up with Google updates and RSS feeds, being able to upload and publish content from a remote site and so much more. It has great plugins and themes for different blogs.

Jekyll is also an open-source project and enjoys strong community support. This platform is ideal for websites with multiple pages and high traffic flow because of the simple web design and the fact that it is very reliable. Jekyll runs on Windows, Linux and Mac OS X and comes with a built-in editor that supports most HTML browsers.

jekyll blogging platform interface