When a person decides to hire a realtor, he/she is likely to monitor the service market on the net. Consequently, before knowing you are a specialist, your clients see your pages on social networks and evaluate them.
A realtor Facebook cover photo is a so-called visiting card that may attract or scare off a potential client. Your main task here is to create a page that makes a good first impression. Plus, a professional realtor cover photo boosts engagement and increases the number of followers.
If you understand this but still don’t know what to start with, continue reading. We have prepared some examples of real estate cover photos for a Facebook page. They will help you find a suitable tone for your page and attract people that may become your returning clients.
To derive benefit from your Facebook page, you must follow particular guidelines. We have described the core ones below to make things clearer.
It’s not difficult to create a portfolio if you have a decent number of works to show. However, you should remember the basic rules that will make your portfolio attractive and not scare off a potential customer.
Facebook shows cover photographs at 820px wide by 312px tall on computers and 640px wide by 360px tall on smartphones. Thus, a realtor cover photo should be at least 400px wide and 150px tall. Keep that in mind if you think that a smaller picture will do; Facebook will stretch it distorting an image.
If you want your cover page to be loaded as fast as possible, it should be an sRGB JPG file that is 851px wide and 315px tall, and smaller than 100 Kb. Plus, if you know that most of your followers visit your page via smartphones, use sRGB JPEG files because they are loaded faster on mobile devices.
Moreover, to make your page interesting, you can use a video as a cover. You can still work with static photos but they should be 820px wide and 462px tall. It is an optimal size for mobile and desktop devices. Note that graphics and text should be in the middle of the photo since it is a safe zone.
Facebook claims that it is better to use PNG files for cover photos that have logos and text. The thing is that Facebook automatically compresses cover images and there may be some changes when the compression is completed. For example, colors may be severely distorted.
Speaking about a cover video, the resolution shouldn’t exceed 1080p. You may upload it in an .mp4 or .mov format. Of course, you may use some other formats but Facebook recommends stick to these. Besides, you may use file converter software if your video is in a different format.
As has been mentioned before, you can use a video as a Facebook cover. It opens new possibilities for you, e.g. you may tell more about your business.
Facebook recommends uploading videos with 820x462 pixels. However, it is okay to use a minimum of 820x312 pixels. Your video should be between 20 and 90 seconds. Thus, if you have a longer video, make it shorter for Facebook.
To make this post as informative as possible, I communicated with real estate agents and chose the most essential tips to create a realtor Facebook cover photo. Check out 10 tips from real estate professionals and marketing experts that will help attract potential clients using your page.
No one wants to surf your page to find at least a phone number. Thus, it is better to include contact information in a realtor cover photo. Your clients should feel no difficulties trying to contact you. People hate wasting time searching for something; they will just go to another page that has contact details on the cover. Your page should as informative as possible.
Of course, a realtor Facebook cover photo is an important thing but you shouldn’t forget about the feedback from your customers. You can use reviews from your Facebook page and a website to show your potential clients that you are a good specialist.
Most people pay attention to reviews when they are choosing a real estate agent. If an agent has vast experience and clients write he/she is really good, a person is likely to choose this expert.
When looking for a real estate agent, people compare various options and monitor local specialists. Therefore, by showing testimonials from previous clients, you give people more arguments to choose you. Plus, you may even record a video where customers speak about the quality of your services.
Begin it with quick edits and cuts to catch customers’ attention. Then, show your working experience. Finally, apply to their need depicting how you cope with all sorts of tasks.
Don’t forget to show stunning images from your farm area to create a connection with your followers. One of the most effective real estate video marketing tips is to include a call to action at the end, like “call me”, “feel free to contact me”, and the like.
If you want to promote your brand, you should play by social network rules. Adding a hashtag is one of them. By doing so, you promote your page and attract more people to visit it. This way more clients will see your Facebook account and are likely to choose your services.
Integrate a hashtag into your Facebook page and more people will learn about your services. Use the words that cause interest and dedicate hashtags to events you arrange.
Your real estate cover photos should be of high quality. To make your page look trendy and up-to-date, include a video as a cover. Plus, showcase your latest materials. For example, if you are currently working with an exclusive mansion, show it to your clients.
However, keep away from bad real estate cover photos. A win-win option is to highlight the best features of your listings, like the view or outdoor space. Attract attention with real estate aerial photography that differs from the content other agents provide. Experiment with 3D real estate photography to get great results.
Your Facebook page is the first thing clients see so you should play all your trump cards to make them stay. If you have some awards, you should necessarily show them. Feature them on a clean background or property-related one to showcase your professionalism. Plus, describe how useful your services were for other clients.
Of course, you can create an attractive real estate cover photo on your own. However, if you are not a professional graphic designer, you’d better hire one. It is your online business card so it should look perfect.
A client may visit your page only once and you should do your best to interest him/her. Of course, a cover page designed by an amateur falls behind that developed by a specialist. If you really want to promote your Facebook page and make it work to your benefit, address specialists.
A realtor Facebook cover may show your office, the place where you work and conduct your day-to-day activities. This way you will show clients how you cooperate with your team. Plus, it is a great way to help clients find you.
Apart from videos, you may also upload slideshows. You can use up to five photographs and share the content you like. For instance, you can generate a slideshow including photos from inside the house and premises, just like you do when creating a listing for a site.
Remember to add a slide with your contact info. Your real estate cover photos should present all info a user is interested in. After you’ve learned how to get into real estate photography, you may need to upgrade your content. Your slideshow should also include your professional real estate agent photos.
Create a group photo to become closer to your clients. People are always interested in who delivers services and how they work in an office is organized. Show your team and you will definitely raise credibility.
It’s not a problem if you don’t have graphic design skills or money to hire a designer. You can use these high-quality templates for real estate cover photos. They were developed by professionals to help you create impressive covers. Choose a template suitable for your brand, customize it and start attracting clients right now.
These templates are suitable for creative agents. There you can see sophisticated shapes, geometric figures and interesting combinations of design elements. However, being creative, they still preserve the practical value offering all necessary fields for information.
These templates for real estate cover photos are quite simple. They are suitable for those, who follow a classical approach when creating covers. They have all the necessary fields and are designed in muted tones.
These templates are very neat and uncluttered with design elements. Too many items can be really overwhelming. On the contrary, all composition elements harmonically play up to the whole image. It is an ideal option for agents specializing in modern property.
This set offers trendy and up-to-date templates. Although they look really simple, they are effective to attract viewers’ attention. Moreover, you can easily customize them to your liking. For example, you may upload your own image, change the font and play with colors.
These patterns may be called universal since they are suitable for any realtor Facebook cover. They include necessary contact details, like a phone number, e-mail address and a website. The color gamut creates a sophisticated mood and special atmosphere on the page. Your cover image looks stylish and trustworthy. If you are into laconism, these templates will work just fine.
These are strict and laconic templates for a realtor Facebook cover photo. They give an impression of reliability and confidence. Clean lines, saturated colors, and a nice house will help you engage more people and promote your brand.
In case you want to create an airy atmosphere, these Facebook cover images are exactly what you need. Pastel pink colors prevail making people imagine their dream house. Clients feel an urge to hire a real estate agent that will make their dreams come true.