In the age of social media, it is important for companies to manage their social channels and visual brand aesthetics through unique professional content. That’s why the Canva vs Adobe Spark comparison matters for anyone searching for the online graphic design tool for social media.
Canva is one of the most well-known graphic design tools on the web. With its numerous free templates and tools, users don’t need to invest in complex software and can create an attractive design themselves.
Adobe Spark is a new web application that lets users create graphics for social networks, web stories and animated videos. It offers plenty of tools and templates that are free at the start.
Templates and themes selection. Although you begin with picking one of 100+ design types (for Instagram/Facebook post or YouTube banner), Canva offers an array of different templates beyond social networks: flyers, posters, e-books, presentations, marketing materials, t-shirt designs. All pre-designed templates are classified by the industry for any category.
Customizable content. Users can not only pick preset sizes but also enter custom ones. Besides, Canva lets users upload their own photos and use more than one photo in a given design.
It isn’t difficult to add icons, banners and other styles to your design and place them as you wish. The qualitative photos, icons and other items may be purchased directly in the application.
Lettering and font control. Comparing Canva vs Adobe Spark, Canva offers significantly more free fonts, from formal to stylish ones, as well as the ability to pick the exact text color using the color wheel and hexadecimal codes. Your own font may be uploaded for a fee.
Drag and drop UI. Canva enables users to effortlessly add various image elements (photos, icons, shapes) for the project’s customization. Users can “drag” any element: text, icons, fields, images, music, videos, charts, templates to any place on the web page to create stunning designs within minutes.
The primary parameters and image editing functions are located on the left side of the page editor. On the right side, you will see a preview of project editing in real time.
Coordinated storage organization. Since the Canva platform is based on web technologies, everything users need to create projects is stored remotely in their Canva accounts, not locally on the PC. That’s why it isn’t difficult to link to an old design or modify its orientation, drag a photo into a placeholder frame, or link to a color sample or font setting to make the brand look consistent.
Image editing restrictions. Formatting tools are sometimes a little inconvenient to use. Modifying the size of ready-made images to match other social networks is hidden under paid access.
Output isn’t very good for professional printing. The upload settings in Canva are restricted only to the main file types. This is suitable for graphics in social networks but not for printing. Canva documents are created and exported in RGB format.
When you send a document to print, it is converted to CMYK format. Without the ability to specify the exact color code, the printer will produce a color that may not quite meet the brand’s standards.
The text is rasterized even in PDF format, which is exported with a resolution of 300dpi. If you need to zoom in slightly, the project will be pixelated. The Canva Pro owners can increase the overall size of the design to imitate better resolution, but this doesn’t replace true print quality.
Dependence on Internet speed. Since Canva is a web platform, the Internet connection will determine how fast or slow the user is able to move in the app. Dozens of pages with images and complex details slow down the workflow.
One-of-a-kind web history option. Adobe Spark lets users create three types of content: graphics for social networks, web stories and animated videos. Spark web stories operate as web pages, and users can add text, photos and videos to them.
The web stories have a modern minimalistic layout, feature parallax scrolling and small animations. For business, web stories will serve as impressive and stylish presentations.
Animated video function. It lets users quickly create animated videos without requiring Flash or After Effects knowledge. Users can upload videos, add text and icons, and even add music and voices to create a full-fledged animation.
Content-aware layout. This AI-based option brings intelligent design technology into the creative process. It is an incredible tool that displays layout and text placement based on the content of the design, and then gives users informed guesses to help achieve a near-finished product.
Its integrated IQ graphic design scans empty spaces, determines which part of images is most important, and uses general design rules to predict the location of text.
Search engine of image sourcing. Spark offers an extensive library of images along with several options for picking sources in case they are unavailable inside. This feature also saves users from having to download again – instead, users can extract data directly from the source: Creative Cloud, Lightroom, Google Drive and Dropbox.
There is a search engine that retrieves royalty-free images from Creative Commons sources. Images can be uploaded and used at your discretion. If you decide to share the image on social networks, the #AdobeSpark watermark will be eliminated – in exchange for a link to your website with content.
Editing within templates. Instead of picking a template and then a style, it is possible to choose the type of graphics in the first step, thus simplifying the design process later. You can always play around with variations of the same image.
Comparing Canva vs Adobe Spark, the latter enables users to experiment with preset styles and options within the same template while Canva modifies the base image when clicked.
Adding watermark. For the majority of freemium tools, a small tiny watermark in the corner gives away that you are using a trial version. Even though it isn’t difficult to delete, you will have to make an extra effort by clicking on it and viewing the Adobe price page each time.
Restricted graphical functions. Spark’s designs are limited to the usage in social networks and to the export of projects in JPG format. Users are forced to take advantage of pre-installed themes and color palettes, and are unable to enter custom sizes. Besides, Spark restricts users to several text styles.
Editing restrictions. Users aren’t capable of mixing, masking or managing layers, or drawing custom shapes and textures. Photo retouching is limited as well. There is no ability to upload or regroup multiple images in the same project. The interface has neither keyboard shortcuts to speed up the process nor the undo/redo option button.
Comparing Canva vs Adobe Spark in terms of price, both tools provide free plans with restricted functionality. To avoid limitations, you will have to pay for both Canva and Adobe Spark monthly, and the pricing models are similar.
Canva offers three plans, including a free one, as well as those costing up to $30/month. The price for Canva Pro is $9.95/month. This plan is recommended as an annual subscription if you are an individual or small business owner. The Enterprise plan with advanced capabilities and controls is suitable for large businesses and companies.
Adobe Spark has 2 plans available at the end of the free 7-day trial. The developer suggests an individual plan that costs $9.99/month or $99.99/year, with the same functionality. A plan from $19.99/month with advanced license administration capabilities and round-the-clock technical support is advisable for teams.
Both design platforms provide a mobile app and are suitable for any business that wishes to create consistent content in social networks. However, their functions slightly overlap. The best option is to prioritize the direction or shared use where the strengths of one product cover up the disadvantages of another.
For excellent consistency, use Canva on the PC and Adobe Spark as one of Canva alternatives on the mobile phone or tablet.
Canva offers convenient features for non-designers, more integrations, professional templates, improved settings and collaboration capabilities. Assuming that you will only create free graphics or have greater control over your graphic design, use Canva.
Adobe Spark is suitable for cases when you wish to create animated videos, web pages or build an optimized presentation. Based on UX and AI, Spark layouts distinguish it as a program developed with performance and personalization in mind. Adobe Spark simplifies the designing process and is mastered with just a few clicks.