10 Best Sales Engagement Platforms to Increase Your Profits

Professional sales engagement software has transformed the workflow of sales teams. Such products provide a centralized way for tracking client data and exchanging information between teams, which makes them similar to contact management software. Besides, they have useful features for improving communication with clients and generating high-quality leads which is great for photographers.

As there are too many options on the market, it might be difficult to select the right service for your needs. This is why I decided to compare the most popular tools that can help you manage client interactions more effectively and increase the conversion rate.

Top 10 Sales Engagement Platforms

  1. Hubspot Sales Hub - Integration with CRM
  2. Mailshake - Automated email campaigns
  3. Salesloft - For B2B sales
  4. Apollo.io - For lead generation and prospecting
  5. Zoho SalesIQ - For online customer service
  6. Reply - For outbound email campaigns
  7. Freshsales - For small and growing businesses
  8. Zendesk Sell - Easy to customize
  9. Clearbit - Over 200 million contacts
  10. Outreach - Streamlined email scheduling

Using them, you can personalize your campaigns and make your marketing efforts more result-yielding by using different outreach channels.

When selecting the perfect sales engagement platform for your needs, look for a service that allows you to analyze your sales performance by tracking important metrics. Such tools enable you to track open rates, page clicks, and opened emails.

1. Hubspot Sales Hub — Our Choice

Integration with CRM
  • Tools for sending emails in a few clicks
  • Allows tracking email open rates
  • Task automation tools
  • Well-thought-out interface
  • None

Verdict: HubSpot Sales Hub is one of the best sales engagement platforms available today. It has an excellent choice of useful tools for speeding up the sales pipeline, automating tasks, and making the sales process more efficient.

This service stands out for its contact and lead management tools. You can also use it to track your emails, share documents, and analyze sales. It perfectly integrates with other HubSpot tools as well.

As this service has an intuitive interface and integrates with popular CRMs, it is often used by professionals with different levels of experience. It was designed for sales teams of different sizes, whether they include 2 or 500 representatives.

In addition, the Sales Hub is integrated with a more advanced CRM tool released by HubSpot. Due to this, you can exchange data with other teams to get a better understanding of a customer's journey.

hubspot sales hub sales engagement platform interface

2. Mailshake

Automated email campaigns
  • Supports email accounts of different providers
  • Detailed stats in the dashboard
  • CRM integration
  • Easy learning curve
  • Pricey
  • Integrates only with Gmail or G Suite accounts

Verdict: Mailshake is a useful cold email software that will come in handy for those who are interested in improving their email outreach, prospecting, and sales automation processes.

It has a list of impressive options, such as email templates, email scheduling tools, as well as features for creating follow-up sequences and analyzing performance. You can personalize them depending on your needs.

This service integrates with widely-used CRMs and other services, which enables users to work with data collected with the help of different platforms. Mailshake has an intuitive interface, which makes it suitable even for beginners who want to make their email marketing campaigns more efficient. Using it, sales professionals can send personalized emails to many potential clients at once, thus improving their productivity.

mailshake sales engagement platform interface

3. Salesloft

For B2B sales
  • Integrates with 160+ services
  • Call recording and logging
  • Easy-to-customize SMS and email templates
  • Live sales coaching for reps during calls
  • Hardly suitable for beginners
  • No detailed analytics

Verdict: Salesloft is a perfect tool for companies that specialize in B2B sales. Using it, you can speed up the sales process and forecast results more accurately. This tool will be useful for different members of your team, including managers, SDRs, BDRs, marketers, and CS representatives.

I was impressed by the fact that Salesloft collects data about every interaction with clients regardless of the channel they use. Whether you get an email, phone call, or message in a messenger, this service will automatically add it to the CRM, which guarantees that you will always have access to the data you need.

It will make it easier for you to convert your leads to sales. Unlike other sales engagement solutions, it lets you utilize an AI-driven tool that will analyze your sales calls and provide useful feedback.

salesloft sales engagement platform interface

4. Apollo.io

For lead generation and prospecting
  • An easy-to-navigate interface
  • A variety of email templates
  • 30+ filters
  • Easy-to-customize lead-scoring engine
  • No gift integration
  • It might be difficult to set up an email sequence
apollo.io sales engagement platform logo

Verdict: Apollo.io is a widely-used sales engagement service that allows users to solve two main tasks. You can utilize its extensive database of contacts as well as use helpful tools designed for running outbound campaigns.

This service enables its clients to access a database of more than 200 million contacts from 10 million businesses. Due to this, it can become a vital part of your workflow. This tool will be especially useful for companies that specialize in B2B sales.

Another advantage of this service is that it supports advanced search and has a wide choice of search filters. Thanks to it, you can identify leads that might be interested in your products and services. This service will enable you to scale up your business and generate higher revenue. In addition, this platform lets users generate high-quality leads.

apollo.io sales engagement platform interface

5. Zoho SalesIQ

For online customer service
  • Site visitor tracking
  • Integrated live chat tools
  • Intuitive setup
  • Supports AI messaging
  • Free version has limited functionality
  • Doesn’t have many customization options
zoho salesiq sales engagement platform logo
Zoho SalesIQ

Verdict: Zoho SalesIQ stands out among other similar sales engagement tools for its extensive choice of integrated features. Using them, you can effectively engage your clients, which makes this platform a perfect replacement for marketing, sales, and customer service software.

It has useful tools for collecting user data and getting high-quality leads. The developers of this service added features that allow sales representatives to select the right time for contacting potential clients.

One of the key benefits of this service is that it allows you to add live chat to your website and talk to your clients in real time. Another thing that I like about it is that users can customize the chatbot to make conversations more engaging.

zoho salesiq sales engagement platform interface

6. Reply

For outbound email campaigns
  • Integrates with Gmail
  • Professional CS team
  • Impressive customization
  • Automated follow-up sequences
  • Not for users on a tight budget
  • List management tools are difficult to use
reply sales engagement platform logo

Verdict: Reply is an advanced tool for sales teams working across multiple channels. It is perfect for workflow automation and optimization. What impressed me the most about this service is that it has a streamlined interface, which makes it suitable even for beginners. By customizing the available features, you can make your campaigns more effective and tailor them to the needs of your clients.

Are you wondering what is a sales engagement platform for tracking email deliverability? This product is exactly what you need. Using it, businesses can automate a variety of tasks. I was impressed by the fact that Reply has tools for creating automated to-do lists.

With it, sales representatives can also configure reminders to send emails and make voice calls at the right time. In addition, it has an in-built voice calling feature.

reply sales engagement platform interface

7. Freshsales

For small and growing businesses
  • For small and growing businesses
  • Support quick data entry
  • Integrates with third-party apps
  • Supports multiple pipelines
  • Convoluted interface
  • Email template doesn’t support many fonts
freshsales sales engagement platform logo

Verdict: Freshsales is a convenient service for those who are looking for an all-in-one solution for getting new leads and making sales. When using it, you can analyze the way your leads interact with the content on your website. You can also utilize it to build customizable web forms for gathering user data as well as tracking customer interactions with your site and emails.

Besides, you can use Freshsales to automate a variety of tasks. This site allows you to use an AI-based chatbot named Freddy to communicate with your clients more efficiently. This service also has handy collaboration tools. In addition, it integrates with popular online collaboration software, such as Slack, which facilitates communication between the members of teams.

freshsales sales engagement platform interface

8. Zendesk Sell

Easy to customize
  • Allows tracking all customer interactions
  • Drag-and-drop tools for custom analytics
  • Intuitive UI
  • Integrates with a support tool
  • Limited sales pipelines
  • No free version
zendesk sell sales engagement platform logo
Zendesk Sell

Verdict: Zendesk Sell allows users to access a CRM based in the cloud. This sales engagement service has intuitive functionality and includes useful lead-generation tools. It also has AI-driven tools, which makes it suitable for companies of different sizes. You will easily learn how to use it, as its UI is quite intuitive. It makes it suitable for business owners who have never used a CRM system.

The key advantage of this sales engagement software is that it can be accessed from mobile devices, which makes it easier for marketing and sales specialists to manage campaigns regardless of their location. Using it, you can get real-time updates and access handy tools for communicating with your clients.

Besides, it includes reporting and analytics features, which makes this live chat software invaluable for those who want to improve their sales performance.

zendesk sell sales engagement platform interface

9. Clearbit

Over 200 million contacts
  • Accurate information about user accounts and contacts
  • Intuitive search tools
  • More affordable than alternatives
  • Personalized marketing and sales campaigns
  • Not for teams
  • Users need to use audience lists
clearbit sales engagement platform logo

Verdict: Clearbit allows sales teams to get access to a database that includes over 200 million contacts, which makes it easier for them to find potential leads in no time. Besides, this service has tools that automatically update the available contact information. As a result, users can be sure that they won’t come across insufficiently detailed entries.

With the help of Clearbit, you can quickly convert people who visit your site into leads and improve your conversion rate. It allows you to target your potential clients using a variety of platforms and highly accurate data.

Using this real estate CRM software, you can collect and manage data more efficiently without wasting a lot of time. This way, you will be able to fully focus on finding new leads.

clearbit sales engagement platform interface

10. Outreach

Streamlined email scheduling
  • Tools for personalizing emails
  • Detailed analytics and campaign reports
  • A helpful support team
  • Supports voice calls
  • Doesn’t support Google Sheets integration
  • Difficult to master
outreach sales engagement platform logo

Verdict: Outreach is a useful service for managing sales that allows users to automate the process of multi-channel sequence scheduling. Using its sales engagement tools, you can personalize multiple emails at once and analyze the effectiveness of your campaigns. If you integrate it with your CRM, you won’t need to enter data manually.

This email marketing software comes with in-built tools for creating emails using convenient templates. It has features that enable you to send follow-up emails in case you don’t receive a reply.

The Outreach platform has an extensive choice of tools, which is why you might need to spend some time explaining to your team how to use it. However, once they master it, they will be able to make the most out of this sales engagement service.

outreach sales engagement platform interface