World-known brands spend huge budgets on campaigns launched by email marketing agencies. In addition, they allocate funds on social media posting hoping to boost their sales and establish long-term relationships with their clients.
However, when they need to get new paying customers, cold email software still remains the best option they might need to use. It’s one of the most effective acquisition channels for companies from different industries. Using such tools, brands can launch cold emailing campaigns with a high return-on-investment rate that will help them grow.
Using the best cold email tools, you can personalize your campaigns and send highly effective follow-up emails that prompt recipients to respond.
In addition, the tools reviewed on this list will help you expand your multi-channel outreach and improve the quality of your cold calls, thus bringing better results. You can also use them to send emails at per-configured intervals while taking into account time-zone differences.
Verdict: In case you want to find the best cold email software with an advanced choice of tools for making your marketing campaigns more efficient, take a closer look at SmartReach. This program can be integrated with different CRMs, which allows you to use it for optimizing your workflow. SmartReach can be used with almost any CRM and contact management software.
The program also stands out for the tools that allow users to personalize emails and send them at scheduled intervals while taking into account the timezone of a recipient. What makes it the best option on this list is that it boasts the highest deliverability, which ensures that most messages sent by you during your campaigns will reach the recipients.
In addition, SmartReach supports email validation, allows users to get spam test reports, and performs other tasks to make your email marketing campaigns more effective.
SmartReach.io is compatible with all widely-used email services, such as GSuite, Office365, Outlook, Mailgun, and SendGrid. You can opt for a monthly or annual subscription plan. There are plans that were created specifically for enterprises, small businesses, and agencies. They cost from $24/mo.
Verdict: Klenty is an invaluable solution for outbound and inbound sales teams, as it allows them to personalize cold and follow-up emails to ensure a higher success rate. This service enables users to expand their multi-channel outreach. This solution integrates with such platforms as Zoho, Pipedrive, Hubspot, and Salesforce.
Using this bulk email sender, you can set automatic reminders for your sales professionals that help them solve more daily outreach tasks, such as sending follow-up emails or contacting potential leads on LinkedIn. Your team members can also preview emails before sending them to prospects. Using the available tools, they can improve the deliverability rate as well.
When using Klenty, you can also use dedicated tools for scheduling your emails. You have to pay for a subscription from $50/user/mo.
Verdict: Mailshake is another handy cold email outreach software created for those who want to send personalized cold emails, upload prospect lists, and send follow-up emails without wasting a lot of time. One of the key advantages of this platform is that it lets users use a variety of templates, including photographer email templates.
The program has an in-built phone dialer feature that enables you to create cold call sequences. The only shortcoming is that this tool is available only for those who pay for a costly Sales Engagement Plan.
This software integrates with Gmail, Outlook, and other email providers thanks to SMTP support. You can also use it in such CRMs as Salesforce and HubSpot, among many others.
A basic subscription plan costs at least $59 per month. To get access to more advanced features, such as a phone dialer, call scripts, and social selling tools, you need to pay from $83 per month for the Sales Engagement plan. It will allow you to make your campaigns more efficient by expanding your multi-channel outreach.
Verdict: GMass is an advanced cold email marketing software that can be accessed from your Gmail profile. It comes with advanced mail merge tools and tons of other handy features, which explains its popularity on the market. It is preferred by regular users, startups, sales representatives, and teams that want to improve their cold outreach efforts using Gmail.
Known as one of the best email marketing software, this program enables you to utilize Google Sheets to send more personalized cold emails. This software is quite intuitive and makes it easy to schedule your emails and follow-ups using automated tools. It will also sort the replies to make your inbox more organized.
The prices for subscription plans start from at $19.95 per month. This fee covers unlimited campaigns, personalized emails, verification, etc.
Verdict: Smartlead empowers businesses to build and nurture their sales pipeline with unparalleled ease, making cold emailing more effective than ever. By offering unlimited auto-rotating email accounts and utilizing AI-driven warmup strategies, Smartlead ensures your outreach scales seamlessly without daily limits or email reputation concerns.
With this software, creating campaigns and connecting mailboxes is as simple as a single step, and auto-rotating messages takes just one click. The platform's unified inbox ensures you never miss another valuable conversation, providing a streamlined approach to managing your leads.
What sets Smartlead apart is its commitment to maintaining high deliverability. Using AI-generated natural email interactions, it safeguards your sender reputation and keeps your emails out of spam folders. Moreover, Smartlead offers Smart-Adjust to fortify and optimize live campaigns, particularly when facing challenges like low reply rates.
Verdict: Hunter has greatly assisted me in my cold email outreach campaigns. The easy-to-use platform has really made my work in outreach very easy, and the results we've been getting are really amazing.
The real game-changer comes when integrated with an existing email provider, whether that is Gmail, Outlook, or another ESP via SMTP/IMAP. This is what has assured me that I can easily manage and scale my email campaigns without the hassle of starting up once more from the point they would leave off.
One feature that stood out, really, was the possibility of personalizing emails with custom attributes at scale. This level of personalization enabled me to tailor-make messages for every one of them, hence an increase not only in engagement but also in the response rate.
Verdict: Woodpecker is the best solution for B2B companies that need to reach out to prospective customers using personalized emails. The program sends cold and follow-up emails automatically, which enables users to save a lot of time. It integrates with Gmail, Office 365, or Exchange.
This cold email platform seamlessly integrates with a variety of tools, including Zapier and Salesforce. It includes plenty of top-level features, such as A/B testing, if-campaigns, and tools for including non-email actions in campaigns. Using it, you will be able to personalize your emails and make your campaigns more resultative.
If you aren’t ready to commit yourself to a purchase, you can use a 2-week trial to get access to all its tools, including add-ons. The prices for the available packages start at $40/month depending on the number of add-ons.
Verdict: PostGrid revolutionizes cold email campaigns by automating the entire physical mail process, making it as simple as sending an email. This powerful platform enables businesses to save thousands of hours annually on manual work, maintain compliance with thorough mail tracking, and streamline their workflow through seamless integration with the Print & Mail API.
With PostGrid, designing and creating direct mail is a breeze, and the process is managed effortlessly from a single dashboard, resulting in significant resource, cost, and labor savings. The ability to customize each mail piece enhances customer engagement and brand awareness. By integrating with over 1600+ apps, CRMs, and various tools, teams can eliminate time-consuming tasks and ensure data consistency.
Verdict: Outreach is a perfect solution for those who want to streamline the work of their teams without using several third-party services. Using this handy help desk software, you can send cold emails and call people from different countries across the globe.
Besides, this cold emailing software supports SMS integration, which makes it easier for you to contact your potential clients via phone. You can also use this service to get extra information about your prospects and entice them with personalized emails. However, while this program has an impressive choice of features, it is also quite expensive.
Unlike its competitors, this service doesn’t have a price list. This is why you will need to contact a manager to get a price quote.
Verdict: The developers of Overloop decided to create this solution to facilitate the process of sending cold emails. It will help you create segmented lists of your potential clients based on thorough research and send personalized emails to them. Due to this, you can manage your email campaigns using your CRM.
This service comes with an in-built email finder. You can also use a special extension for email verification. Using this software, you can launch multi-stage campaigns with little to no effort and send automated reminders. It will allow you to expand your multi-channel outreach. To personalize your emails, you can use a variety of custom variables.
What makes it the best cold email software in its niche is that it lets you track the number of opened emails as well as get stats on clicks, bounces, and replies. This service is suitable for tracking the performance of your sales department and individual staffers. To use it, you need to pay at least $39 per month per user.
Verdict: QuickMail makes it easier for teams to upload prospects, launch outreach campaigns, perform follow-ups at specified intervals, assign tasks, and utilize personalization attributes. What users like the most about this service is that it enables them to fully automate the process.
Using this cold email software, you can be sure that your emails will reach their recipients. Thanks to the integration with MailFlow, you don’t need to worry that your emails won’t be sent to the spam folder. MailFlow is a free service with integrated deliverability features.
Thanks to this software, you can reach out to your potential clients more efficiently. As a result, more people will reply to your emails. The price for the premium subscription starts at $59 per month.
