LeadsBridge Platform Review 2022: Pros & Cons

By Kate Gross 4 days ago, Apps and Software

LeadsBridge Platform

  • Rank
    (4.5/5)
  • Platforms: Web, Win, Mac
  • Pricing: Free, $22-999/month

Verdict: LeadsBridge is an advanced tool that allows companies to connect with their existing and potential clients more efficiently. It's also perfectly suited for monitoring the marketing efforts of your business within a single platform that also lets you connect leads with any CRM or other relevant software that you’re using. This is the optimal solution for anyone interested in automating time-consuming tasks, improving their productivity, and raking in more sales.

The biggest benefit offered by the LeadsBridge platform is the number of potential integrations it offers. Currently, you can pair this platform with over 380 different tools and programs while conveniently synchronizing data between them and establishing a comprehensive workflow for all your marketing efforts.

Pros
  • Convenient and quick integration
  • Supports a broad range of advertising platforms
  • Reliable tech support
  • Allows requesting custom integrations
  • Can be used for free
Cons
  • Setup is a bit unintuitive
leadsbridge platform interface

The LeadsBridge platform is primarily aimed at businesses that want to establish a more straightforward advertising workflow by integrating marketing technology with Facebook and Instagram Ads, Google Ads, and LinkedIn Ads.

The most notable features provided by this solution are real-time synchronization, automatic responders, custom integrations, and so on. This solution allows businesspeople from industries like real estate, education, retail, travel, etc., to boost their online presence and significantly increase their client base.

LeadsBridge Platform: Main Benefits

leadsbridge platform logo

If you have experience working in the marketing industry, you probably know all too well how irritating it can be to import and export information about leads manually. Social media marketing companies like LeadsBridge allow you to significantly simplify that process.

You can use this platform to automate your sales and marketing workflows by integrating it with sites like Facebook and Google Leads Ads and destinations like Salesforce or other CRM tools. As a result, you won’t have to deal with lead data manually anymore, as your salespersons can now simply check the leads the moment they enter your system.

Syncing Your Lead Data in Real Time

leadsbridge platform dashboard

LeadsBridge represents a real-time integration utility that lets you synchronize all relevant lead information with your go-to marketing software in real-time. Thanks to this solution, amassing leads and adding them to your system has never been easier.

The platform has managed to successfully consolidate relationships with such premiere venues as Facebook, Google Instagram, and TikTok among many others. As a result, it can provide its clients with simple and efficient access to their services and direct support.

Moreover, you can set up the platform to send your leads automatic responses and messages as well as segment your lead database to establish a more efficient and productive workflow. The platform is also supplied with cutting-edge data mapping and lead filters.

Overall, this service can guarantee you’ll be able to receive and process your leads with minimum effort. However, you should keep in mind that this software isn’t designed for lead generation. It can only help you process and monitor the leads that are already coming into your business not create new ones out of thin air.

Over 380 Integrations and Ability to Create Custom Integrations

leadsbridge platform integrations

Thanks to this platform, you’ll be able to integrate your favorite solutions for photography marketing to automate and improve your lead generation process. Thanks to its intuitive and user-friendly nature, you’ll no longer have to waste hours trying to manage several complicated platforms.

With more than 380 integration options available, you can conveniently pair the desired solution or email marketing software with a specific advertising platform while synching all the lead data between them. The most prominent integration possibilities include MailChimp, ActiveCampaign, GetResponse, Aweber, Constant Contact, and Hubspot among many others.

If the LeadsBridge platform isn’t currently offering the integration you’re interested in, you can simply add a custom integration that is perfectly suited for your needs. Regardless of what lead generation, CRM, or lead management tool you’re using, it can be integrated with this platform.

Easy Audience Targeting and Retargeting for Effective Campaigns

leadsbridge platform services

Reliable, verified data is essential for proper targeting and retargeting. If you're still doing manual updates, you run the risk of having data silos, which hurt your productivity while wasting your time, funds, and human resources. To increase the efficiency of your campaigns, you need to target clients that are likelier to convert and boost your ROI.

The audience Tagging tool lets you gather data about your existing clients that are a part of your CRM. By integrating segmented lists and pairing various data sources, you’ll be able to create an accurate audience breakdown.

If you want to determine an even more targeted audience, this solution allows you to add specific filters and formulas. After you’ve determined your evergreen audience, the platform lets you retarget it or add lookalike audiences. This tool is particularly handy if your goal is to upsell or cross-sell your products or services.

Online-to-Offline Tracking for Accurate Conversion Data

leadsbridge platform industries

Online-to-Offline Conversion tracking allows retailers, call centers, and business owners that run both eCommerce and physical stores to conveniently monitor conversions that can't be tracked online and combine those figures with their online marketing statistics. This feature covers appointments, in-store deals, and micro-conversions that appear in the marketing funnel.

The problem with only monitoring marketing analytics online is that you’ll never be able to get the whole picture. Even though you’re still seeing an increase in income offline, it’s nigh impossible to determine which online campaigns are performing well and which aren’t unless you take advantage of this tool. LeadsBridge lets you integrate your conversion stats with Facebook Conversions API and Google Offline Conversions Tracking within minutes.

I appreciate the fact that they incorporate cutting-edge data hygiene tools that offer higher matching rates due to reliable data validation techniques. Regardless of where the data is obtained from, it will be properly formatted to help you get the most out of your marketing activities.

This platform also lets you share your marketing stack to increase the efficiency of your teams and get rid of data silo issues by making sure the entire process is automatic thanks to the provided platform-to-platform approach.

Complete Data Security with No Storing

If you’re worried about the privacy of the data that goes through the platform, you’ll be relieved to find out that LeadsBridge is secure by design. It never hosts or employs your lead data and it's completely GDPR and CCPA compliant. The platform upholds the highest security standards and passes regular tests conducted by independent agencies.

LeadsBridge Platform Prices

LeadsBridge lets you choose from 3 plans:

Free Plan - Self-service. 100 leads per month, 1 bridge, real-time synchronization, GDPR, and CCPA compliant.

Pro Plan - $22 a month. Self-service. Up to 300,000 leads per month, up to 500 bridges, real-time synchronization, GDPR, and CCP compliant.

Business Plan - $999 a month. Managed-service. Personalized lead volumes, unrestricted number of bridges, real-time synchronization, GDPR, and CCPA compliant.

If you decide to get a yearly subscription, you’ll receive a 20% discount, which is essentially the same as getting 2 months for free. The platform also provides an extra discount for non-profit organizations but you’ll have to reach out directly to their support team to find out more about this offer.

Their Self-service packages are the optimal option for individual entrepreneurs, freelancers, startups, and small businesses that are interested in off-the-shelf integrations as well as some custom ones. Such a plan lets them quickly devise their own workflow and establish an efficient lead management system.

Meanwhile, the Managed plan is better suited for huge corporations and enterprises that are in search of cutting-edge, highly-customized solutions that meet the highest security standards possible.

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