9 Best Magento Website Design Tips in 2024: Ultimate Guide

Recently, I set up and ran my online store using Adobe Commerce (formerly Magento). Now, drawing from that experience, I can share some Magento website design tips with you.

Following them, you’ll be able to avoid mistakes and make your website more attractive and functional, thus, receiving happier customers and increased sales in the long run.

Here are some stats: As of 2024, Adobe Commerce is behind more than 270,000 online stores around the world. What's more, it handles over $155 billion worth of products sold each year.

1. Grasp User Behavior and Trends

analyzing data on user behavior with google analytics

According to the latest trends in website design and user experience, it is paramount to focus on users when making design choices. First off, if you already have a website and want to make it better, begin by checking out data on user behavior, leveraging Google Analytics or similar tools.

Also, get a grip on how users navigate your site, where they leave, and what prompts them to buy your products. Knowing these details, you’ll be able to adjust your Adobe Commerce website to match what users expect.

Adobe Commerce harnesses AI to give users smart suggestions for products they may like. This way, conversion rates can soar greatly Whether you have an online or brick-and-mortar shop, you can show customers other options they may be interested in, tell them what's available right now, and use modern algorithms to help them find what they want.

2. Consider SEO

Using search engine optimization (SEO) is one of the most frequent Magento website design tips. It's a strategy that takes time to work, but the extra visitors it brings to your website are really valuable. You may want to learn about it yourself or hire someone who is good at SEO. But either way, the results will be worth the effort.

Make sure to use the following SEO practices:

  • Create a proper meta description for each page.
  • Use keywords in the descriptions and alt tags for your pictures.
  • Add keywords to your website's content.
  • Make your website easy to use and navigate.

You can use SEO software like Semrush or SEO Booster to figure out what names your clients use most often. Then, add those words to the file names of your images. Stick to just one version of each keyword. Keep the file names short and easy to read. Use hyphens to separate words so search engines can understand them better

3. Employ Responsive Design

adobe responsive design

Since customers use different devices to visit your website, it's crucial to ensure that your Adobe Commerce page looks great on all of them. Responsive web design is beneficial for Adobe Commerce e-commerce business in several ways. It can boost sales, make it easier for people to find your site in online searches, and more.

Use responsive design to adjust content and make it look great on any screen. Take advantage of such Adobe Commerce features:

  • Pixel-perfect sites;
  • Agile page and product loading;
  • Different layouts for the homepage;
  • AJAX for sliders;
  • Front-end customization;
  • Support for high-resolution displays;
  • Let customers quickly view product images by hovering over them.

4. Enhance Your Images

Top-quality images are crucial for attracting users and retaining their attention, particularly in the online retail sector. The quality of product photos can significantly impact the success of your store listings. Therefore, it's vital to utilize the highest quality photos available when presenting your products.

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As for ecommerce image optimization, the problem is that high-quality digital photos use up a bunch of space on your website's server. Thus, they slow down page loading. This can cause issues since most people want websites to load in just three seconds.

However, Adobe Commerce has a solution - all users can activate an image optimizer called Fastly Image Optimization (Fastly IO). With it, you can optimize popular image formats (jpeg, png, gif, etc.) and adjusts images to fit various screen sizes.

5. Select the Appropriate Theme

Another important Magento website design tip is to choose the right theme. Opt for a theme that is responsive and can be customized according to your needs. For your ecommerce store to operate efficiently, it's crucial to integrate different third-party tools and ensure such combinations work lag-free.

There are plenty of appealing themes in Adobe Commerce, but it is better to choose the ones that are more widely used. Since many users favor a specific theme, it's likely to have better compatibility with essential eCommerce tools.

If you like a theme that isn't very popular, you can still use it. Just dig a bit deeper and check how many third-party apps it can work with. If it integrates well with several apps, then you're good to go.

6. Incorporate Dynamic Elements

adobe commerce dynamic elements

Dynamic blocks are content sections in the layout of an Adobe Commerce website, such as images, text fields, or videos. These sections can be automatically updated from the store's backend based on rules and conditions set by a site administrator.

I created such blocks for my website and that was a really smart decision. Now, I can quickly personalize the website, by sending bespoke messages to every client and offering them unique deals.

Using dynamic blocks, you can change both the content and layout of block elements. Therefore, you can control the size, direction, and arrangement of each element within the block. Adobe Commerce offers a simple drag-and-drop interface to tweak the look of any dynamic block without losing its original features.

Dynamic blocks work best for sections about products, like showing the distinctive features or comparing them. You don't need to know how to code to use them, and they're easy to change when you're making Adobe Commerce designs.

7. Integrate Social Media

When you add social sharing buttons to your Magento website design, users can easily share products, deals, and content with their friends on social media. This is a kind of free advertising method when more people can learn about your brand.

Moreover, when you include user-generated content, like reviews, ratings, and testimonials, it makes your Adobe Commerce site seem more genuine and trustworthy. People are more likely to believe recommendations from their peers. It can lead to an uptick in sales and loyalty.

Also, many of my customers say that thanks to social login options on my website it is easier for them to sign up and log in. When users can log in with their social media accounts on Adobe Commerce websites, the overall shopping experience becomes faster and more enjoyable. Besides, store owners can gather useful data for personalized marketing.

8. Enhance the Effectiveness of Your CTAs

After just setting up an online shop using the Adobe Commerce eCommerce platform, I've come to see how important it is to have clear CTAs that tell customers what to do next. You can't assume customers already know what to do. They need prompts throughout the buying process.

You need to make CTAs across the site easy to see. Besides, make them simple and straightforward. Remove distractions and double-check that all links are functional. This way, you can improve the user experience and increase conversions effectively.

9. Deliver an Engaging Product Experience

Think of your online store as a digital showroom, where every click, scroll, and interaction influences how customers see your brand. Now, accept the fact that a potential customer arrives on your website, looking for more than just a product. They want an unforgettable experience.

Think of this table as your plan for building an interactive display on the site. Include vivid descriptions that bring sensory experiences to mind and innovative features like augmented reality. Each component will add to a pleasant online shopping journey, transforming it from ordinary to exceptional.

Product descriptions

Detail exact dimensions, materials, and care instructions


Showcase the product from every angle

360-degree rotating feature

Make it possible for customers to view the product from all perspectives

Augmented reality feature

Allow customers to visualize the product in their space using AR technology

Assembly instructions

Provide video or written instructions on how to assemble the product

Filtration system

Allow customers to filter products by different categories for easy browsing

FREE Bonus Tools

free product lightroom presets from fixthephoto

These presets are designed for editing ecommerce product photos. I used them to adjust the white balance, to brighten and remove unnecessary shadows from the photos. In addition, they are capable of raising brightness, saturation, sharpness, and embellishing pictures with an HDR effect.

All presets in the package are in .lrtemplate and .xmp formats. If you haven't used them before, I recommend learning how to add presets in Lightroom first.


  • • What's Adobe Commerce and why should I use it for eCommerce?

Adobe Commerce, previously known as Magento, is a top-notch e-commerce website builder. Businesses can use it to make their own online stores just the way they want. It is in demand in the eCommerce sphere because it has features for managing products, handling payments, and improving user experience.

  • • How can I make my Adobe Commerce website better for users?

To improve user experience, concentrate on creating a design that adjusts well to different screen sizes. Thus, it will be easy for users to find what they need, load pages quickly, and locate particular products. Get to know your audience's preferences and how they interact with your site so you can customize their experience accordingly.

  • • How can I incorporate social media into my Adobe Commerce website?

You can integrate social media into your site by including buttons for sharing content, showcasing social media feeds, and offering social login features. This fosters user interaction and boosts brand promotion across various platforms.

  • • How can I make sure my CTAs have a positive effect on my Adobe Commerce website?

Make sure your CTAs are understandable, compelling, and located in the right spots on your site. Use words that tell people what to do, colors that stand out, and good deals to encourage visitors to do what you want, like buying something or signing up for emails.

  • • How to check whether my Adobe Commerce website is mobile-friendly?

Opt for a responsive design and try it on different phones and screens. Make pictures smaller and text shorter so it loads faster on phones. Also, add features like touch-friendly navigation and mobile payment options.