7 Best Customer Profiling Tools for Ecommerce Stores

Sales pros and marketers rely on customer profiling tools to collect information about their target customers and categorize them effectively. To initiate the sales process, the sales team requires relevant contact details and detailed demographic data about all the clients and their businesses.

Due to this targeted approach, sales managers can make fewer operations for successful sales, resulting in cost savings and improved business performance. Social media marketing companies can achieve their desired outcomes and encourage their teams.

Here is a compilation of consumer profiling tools that assist in gaining a comprehensive understanding of your clients. These tools utilize cutting-edge analytics, automation, email tracking, and visualization features to streamline your business workflows.

Verdict: Adobe Real-Time Customer Profile stands out as a robust customer data platform (CDP) provided by Adobe Experience Platform. It empowers businesses to effectively gather and centralize client information across diverse sources, including online interactions, offline transactions, CRMs, and marketing platforms.

By constantly updating client profiles with the latest data, this customer profile software enables businesses to gain real-time insights and swiftly meet client demands and requirements. Additionally, the tool consolidates data from different channels and touchpoints to create unified client profiles.

For pricing details, it is recommended to reach out to the managers. You can easily contact them through the official website.

Verdict: Attest is a client profile software that allows for gathering essential insights and information through surveys and research. The creation of surveys and their customization according to the target audience is a breeze with the following collection of targeted information. With a wide range of question types, survey templates, and personalization options, businesses can tweak surveys to match their specific goals.

Due to the in-built data analysis platform you can effortlessly elicit insights from survey responses. It includes features for data cleaning, segmentation, cross-tabulation, and statistical analysis. Attest also provides data visualization options, allowing for the creation of charts, graphs, and reports to better understand and display research results.

While the platform offers a free version to get started, for more advanced features and services, it is recommended to contact the sales manager for pricing details.

Verdict: Google Surveys 360, offered by Google, is one of the best consumer profiling tools that allows for conducting online surveys and gathering insights from various audiences. With its straightforward UI, the platform enables businesses to create surveys easily embedding different question types, including multiple-choice, open-ended, and rating scales, to collect necessary respondents’ data effectively.

One of the standout features of Google Surveys 360 is its real-time access to survey results and analytical reports. You can track response rates, access consolidated information, and analyze survey results in real-time through a user-friendly dashboard, empowering them with timely and actionable insights.

For pricing details, it is recommended to contact the company representative.

Verdict: HubSpot, recognized as one of the best CRMs in the industry, offers robust features to assist sales teams in client profiling. With the ability to handle up to million contacts, it enables businesses to maintain a detailed log of each prospect’s history.

Moreover, HubSpot excels as a ticketing software, allowing users to create support tickets and provide solutions to frequently encountered queries.

This customer profiling tool presents a comprehensive timeline that captures every interaction like calls, emails, meetings, and notes. This valuable information facilitates the profiling and filtering of prospects. What’s more, HubSpot boasts seamless integration capabilities with various tools, enabling the export of prospect data to Excel or databases for backup purposes or detailed filtering.

While the basic usage of HubSpot is available for free, businesses experiencing growth and seeking enhanced functionalities can opt for the starter plan, which starts at $18 per month.

Verdict: Salesmate is a powerful real estate CRM software offering a comprehensive suite of features that includes customer journey platform and sales, marketing, and client service processes automation.

This customer profile software is equipped with easy-to-use tools that enhance client engagement, facilitate streamlined marketing strategies, optimize your sales workflows, and centralize all your client data in a single location.

One standout feature is email automation, which enables you to generate targeted letters tailored to your prospects and clients. By automating your outreach efforts, you can connect with clients based on their behavior and actions. Additionally, Salesmate’s advanced marketing automation capabilities cover lead scoring and sending email blasts, freeing up your time for more important tasks.

Pricing for Salesmate starts at just $12 per month, providing an affordable solution for businesses of all sizes.

Verdict: Oracle CX Marketing, previously known as Oracle Marketing Cloud, represents a comprehensive platform to automate marketing processes and enhance the client experience.

Developed by Oracle, this customer profiling tool incorporates integrated email marketing software, making designing, automating, and monitoring email campaigns a no-brainer task. It boasts a range of features, including email customization, A/B testing, top-notch report generation, and streamlined deliverability.

Moreover, Oracle CX Marketing facilitates the management of multi-channel marketing initiatives across digital platforms, encompassing email, mobile, social media, and web channels. It offers campaign coordination, customer journey mapping, audience segmentation, and automation features to ensure sound and captivating customer experiences.

For pricing details, reaching out to the sales managers is necessary, which is available via the official website.

Verdict: IBM Customer Experience Analytics is a robust solution designed to assist businesses in gaining valuable insights into client behavior and optimizing overall client experiences. With this client profile software, thoroughly analyzing and visualizing customer journeys across multiple touchpoints and channels is a breeze.

By doing so, they can effectively pinpoint essential touchpoints, identify pain points, and uncover areas for potential enhancement within the customer journey.

In addition to its analytical capabilities, the tool also offers advanced data visualization tools to showcase insights in a visually captivating manner. Through interactive dashboards, charts, and graphs, users can easily comprehend complex data and make well-informed, data-driven decisions.

For pricing information, it is necessary to connect with the sales managers via the official website.