Best Music for Real Estate Video Background [2024 UPDATE]

As a real estate agent with expertise in video production, it’s always important for me to pick the best music for real estate videos possible since the background music sets the tone and pace for the entire video, which can often make or break a sale.

Picking a fitting soundtrack not only makes the video more appealing but can also add a specific emotional undertone that will help potential clients establish a connection with a real estate property on a deeper level.

Music is vital for setting the mood and feel of a real estate video, which are an essential part of real estate video marketing campaigns.

By picking the best background music for real estate videos, you can:

✔️ Strengthen emotional connection: Appropriate music can awaken certain emotions in the viewer that will make the property resonate with them more. Possible undertones include relaxation, excitement, luxury, etc.

✔️ Ensure the viewers are engaged: If you pick good music, it will help keep the viewer’s attention on the video, increasing your chances of making them appreciate everything the property has to offer.

✔️ Highlight the property’s identity: A well-chosen soundtrack can serve to convey the vibes and “character” of the property, ensuring the viewer understands if it’s a cozy neighborhood in the suburbs, or a modern, minimalistic apartment downtown.

Music for a real estate video has to be relevant to the listing’s style and your target audience. Below you’ll find an overview of different genres that are often used by real estate agents who often apply the needed track using a regular music over video app.

Optimal for: Suburban houses, family-focused properties, and starter homes.

Benefits: Uplifting tracks help add a positive undertone that makes the property feel more welcoming. If you want to ensure the viewer feels "at home", this is the kind of music you should go with.

Examples: Acoustic pop, light folk, or energetic indie music.

Optimal for: Contemporary condos, downtown apartments, and minimalist houses.

Benefits: Calm, ambient music is perfect for videos showcasing contemporary venues with minimalistic designs. You can use it to add a refined, relaxing mood that is a great fit for sleek interiors and open spaces. It’s also a fantastic option if you want to make a virtual tour for real estate.

Examples: Ambient electronica, chill-out music, or subtle instrumental compositions.

Optimal for: Premium-class luxury properties, mansions, and upscale houses.

Benefits: Luxurious soundtracks add a grand, sophisticated vibe that can be essential for presenting premium properties. Such music usually involves classical compositions or slow-paced, emotionally rich compositions that highlight the opulence of the venue.

Examples: Classical music, smooth jazz, or orchestral compositions.

Optimal for: City lofts, stylish apartments, and properties aimed at younger clients.

Benefits: Energetic, upbeat tracks are a fantastic fit for venues in vibrant, active areas and are also usually the best music for real estate drone videos. They’re great at capturing the energy and vibes of a dynamic urban lifestyle, grabbing the attention of younger and first-time buyers.

Examples: Upbeat electronic, contemporary pop, or high-paced indie tracks.

Optimal for: Unique properties, historic buildings, or venues with notable character.

Benefits: A cinematic soundtrack can make your property showcase more dramatic, which is perfect if you want your video to tell a story. Such music is great at emphasizing the uniqueness and character of the property.

Examples: Epic orchestral compositions, dramatic instrumental, or cinematic audioscapes.

There are several factors you have to consider when choosing music for a real estate video:

Ensure the soundtrack fits the property’s style. The music you add has to match the aesthetics, architectural style, and atmosphere of the property.

Cater to your audience. Account for the tastes and demographics of your target audience. Younger clients usually like contemporary, uplifting tracks, while older buyers might be more enticed by classic, relaxing music.

Don’t make it obnoxious. The soundtrack needs to enhance the visuals without overpowering them. Don’t pick music with distracting lyrics or complex compositions that draw all the attention to themselves.