Comparing Adobe Express vs Vimeo was very interesting since both programs offer cool features. However, the former is a multifunctional tool for quick creation of engaging online content in the form of multimedia and social graphics. Vimeo is a comprehensive platform for creating and posting video content for profit. In general, these are web platforms for making certain types of content in a quick way thanks to a huge number of templates and resource libraries.
Adobe Express is a powerful yet straightforward web platform for amateur designers, who want to quickly create visually appealing digital content and online assets (from posts to simple web pages). The advantage of the service is access to Creative Cloud asset libraries and sub-programs, as well as to the collaboration features.
Vimeo is a cloud-based creative video platform that can also serve for sharing and managing quality video content. As a distribution channel, Vimeo maintains its own highly customizable built-in video player and allows you to watch live streams or scheduled events. The range of access, analytics, and monetization tools make it a niche competitor to YouTube, but it never gained immense popularity due to high-priced plans.
Adobe Express is an updated version of Adobe Spark, designed for work on desktops through a web browser or on portable devices through a mobile app. Using it, you can create popular designs and social content mostly free of charge. The program offers major image and video editing tools from the Adobe suite arranged on a user-friendly interface. Besides, it provides access to Adobe Stock and Adobe Fonts.
The editing space is well organized. The left side of the window is occupied by templates, text tools, Adobe Stock photos, thousands of black and white icons, and backgrounds. On the right, there are pre-made color palettes, design animation tools, various layouts, and design options. You can drag and drop all kinds of elements (text, icons, shapes, photos, music, and design assets) into the composition.
Vimeo is focused on sharing content so it can satisfy those who prioritize quality over trending random videos on YouTube. Though the range of people using the service isn’t that huge, there are fewer rivals, so you are sure to get noticed. Besides, Vimeo's video player is cleaner than that of YouTube, as there are fewer comments and no random list of recommended videos.
Choosing Vimeo, you will receive video editing tools similar to those of Adobe: text fields, styles, some animation effects. However, the variety of image settings is rather poor. To make the online editor more popular, the team integrated instruments for work with still images. So, it is possible to create slideshows, GIFs, and animations from photos. Vimeo even shows tips and suggestions in some sections.
Adobe Express uses the freemium model. You can use it for free, but get more features and content, paying $9.99/month. The subscription includes access to premium features in the Adobe Express application as well as Photoshop Express, Spark Video (iOS) for video slideshows, Spark Page (iOS) for fast web publishing, Premiere Rush, a mobile and desktop app for shooting, editing and sharing videos.
Besides, you get access to Creative Cloud Libraries, 100GB of online storage, all premium templates, an abundance of stock photos, fonts, and branding tools. If you already have an Adobe Creative Cloud Plan, you can add Express as part of it. The membership starts at $52.99/month.
Anyone can watch videos on Vimeo, but you need to register if you plan to upload content. The free plan allows you to download up to 500 MB of content per week (up to 5 GB in total) and includes minimum privacy, statistics, and support options. Vimeo Plus, starting at $7/month, allows you to upload 5 GB of content per week (up to 250 GB per year). Besides, it supports video conversion, contains advanced privacy features, user statistics, video settings, and social sharing tools.
You need the Vimeo Pro, Business, or Premium plan ($20+ / month) if you're going to charge for video downloading through Vimeo On Demand after paying taxes and fees. Though there are full trials, the free version of Adobe Express offers more that the Vimeo counterpart, while the Adobe Premium plan is a real finding for everyone.
Most users indicate that Adobe Express is more affordable and straightforward. Considering the power of both platforms and the similarity of video assets, you need to be very attentive while choosing between these programs. Adobe Express is mainly aimed at the creation of social graphics (using videos as a basis), and it is only a small part of the CC family. Vimeo excels at preparing a marketing or creative video for publication, posting it on the platform with subsequent monetization, as well as conducting streaming and webinars.
Whether you want to access a serious video layout package to grow your brand identity or earn money with video content, Vimeo is an efficient competitor to Adobe's standard creative tools. However, given the scalability and price, you can get most of the marketing video functionality (apart from analytics and marketing tools) for a lower price with Adobe Express.
Paying an affordable subscription fee, you can extend the capabilities of Adobe Express with the Creative Cloud package and get an industry standard without restrictions. Besides, mastering the program is a no-brainer task thanks to numerous Adobe Express tutorials and guidelines presented on the official website.