Moengage Platform Review 2022: Features & Benefits

By Kate Gross 23 days ago, Apps and Software


  • Rank
  • Platforms: Web
  • Pricing: By request (Free trial is available)

Verdict: MoEngage platform is highly popular among marketers and business owners due to its extensive analytical features. Using them, it becomes easier to evaluate the efficiency of any campaign and make changes to retain customers.

Most of all I like that all tools are arranged on one dashboard. Here you can find advanced customer analytics, AI-based customer journey orchestration, and personalization features. What’s more, MoEngage integrates with Mixplane, Amplitude, Vidora Cortex, Enveu, Mtalkz, Hightouch, Pique, and Segment.

  • Straightforward interface
  • More than 350mln users worldwide
  • Can send engagement campaigns to multiple platforms simultaneously
  • Well-thought-out reporting structure
  • Meticulous analytics
  • No fixed price list
moengage interface

MoEngage contains efficient instruments for analyzing customer behavior and developing strategies for keeping them engaged on the web, mobile, and email. The platform is also popular among growth marketers and product managers who need to keep tabs on customer activities and adapt to them at every stage of cooperation.

High-profile brands and companies, including Deutsch Telekom, Samsung, Flipkart, and OLA, choose MoEngage platform whenever they need to discern the efficacy of a current strategy.

MoEngage - Main Features

moengage logo

More them 350 million people from different parts of the globe use the platform for their needs. Besides, daily communication exchange reaches 1 billion. The founders wanted to make an environment for international partnership with secure, adjustable infrastructure so that businesses of different types can achieve their goals in a trouble-free manner.

Thus, the service is equally useful for startups, reputable enterprises, as well as other businesses. You can use it to share your philosophy and inform clients about upcoming events through the right channel and at the right time.

350+ Million Users in Different Countries

Initially, MoEngage platform was a push and in-app notification service focused on small and medium-sized mobile app developers. In the course of 5 years, it has managed to become overarching customer analytics and omnichannel engagement platform. Currently, the number of active users has transcended the 350mln point. All these people live on different continents so we won’t exaggerate if we call MoEngage an international service.

Businesses resort to the platform when they need accurate information on customer behavior, preferences, and possible steps in the near future. Besides, there are well-designed AI tools for mapping customer journeys and creating bespoke offers based on customer likes. Getting in touch with your audience is simple thanks to web, mobile, and email channels.

MoEngage was called one of the best Gartner Magic Quadrant for Mobile Marketing Platforms twice in a row. Besides, it is a go-to analytical tool for such reputable brands as Travelodge, Vodafone, Landmark Group, and more.

Great User Segmentation

moengage user segmentation

Dividing clients into groups based on a certain criterion, you can better cater to their needs. MoEngage has a top-notch segmentation engine, which makes it possible to create such categories with no effort on your part.

The most popular groups are loyal, promising, and at risk. However, you can create your own classification in accordance with the peculiarities of your business, current tasks, processes, etc. Anyway, with this customer service software at hand, you can better understand whether customers respond to your offers and in what way.

Possibility to Create Bespoke Offers

moengage bespoke offers

An interesting feature available on the platform is called Dynamic Product Messaging. It allows tracking how a person reacts to products and services listed in your catalog. Thus, you will learn the preferences of every customer and can prepare tailor-made offers and recommendations that are bound to catch his/her attention.

Omnichannel Marketing for Customer Engagement

moengage omnichannel marketing

It is important to provide users with relevant info no matter what communication channels they use. With this in mind, the developers have integrated the omnichannel marketing feature, using which, you can create, visualize, and deploy marketing campaigns. Thus, you can be sure your audience is informed about products and services via email, web, and mobile channels. Besides, this feature makes user segmentation easier.

AI-Powered Optimization

moengage sherpa feature

MoEngage platform is fitted with an AI service called Sherpa. It takes care of content and time optimization. Besides, Sherpa perfectly copes with the task of defining the most winning message variant and a perfect time for sending info to customers. In the era when success depends on the efficiency of communication, having such an AI service is a necessity rather than a whim.

Terrific Analytics Capabilities

moengage analytics capabilites

Companies opt for this help desk software in order to get overt and integrated analytics indispensable for developing strategies concerning customer engagement and growth possibilities.

Moreover, you can analyze customer behavior through trends, funnels, and cohorts. When data pooling is over, you can make prophecies concerning user journeys, define drop-off points, and discern the causes of churns.


Though there is no price list on the website, typically, a minimum monthly fee is $999. Of course, there may be some fluctuations. In general, users can choose from 3 pricing plans.

Starter - For small agencies looking to boost customer engagement

Growth – Aimed at growing teams that want to improve their engagement strategy

Enterprise - For large companies collaborating on customer experience

Note: If you aren’t sure what plan suits you most, fill out the form on the website and a manager will get in touch with you to discuss the details. This way, you can also learn the exact cost.


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