Regardless of whether you’re only just getting your business off the ground or have an established brand already, you can always benefit from new jewelry advertising ideas. Below you’ll find an array of promising options that will help you attract attention to your jewelry products: from building a brand on social media with photography to collaborating with influencers and enterprises.
Pinterest is the optimal destination for most customers who want to get inspired for their next purchase. As such, this is the perfect platform for showcasing our jewelry items. Another benefit of Pinterest is that can help you come up with more jewelry ad ideas for the future.
Be sure to accompany all your website product listings with a “Pin it” button. Every time a visitor pins one of your items, it will be shared online, increasing your chances of having your products seen by more people. The more views you get, the more sales you’ll make.
Interactive web-based games are great tools for increasing follower engagement and cultivating more sales. For example, a basic word-search activity that has people looking for specific jewelry item names hidden on a grid to win a shot at a shopping voucher can already do wonders for your brand.
Other great jewelry advertising ideas include memory games that have the visitors search for identical photos of rings, bracelets, or necklaces.
Implementing such a game doesn’t require any coding knowledge or web development services. You can just use Woorsie or Interact, which offer a broad set of features for gamifying jewelry stores.
Since jewelry is a luxury item, convincing someone to buy it can boil down to crafting a compelling story and making them feel like they want your product in their lives. An engaging brand story is essential for building brand loyalty and converting visitors into buyers.
Consider adding rings tied to love and friendship to your product lineup or pick necklace designs that help tell more about a person’s character. You can further advance the chosen narrative with relevant photography, graphics, and text.
If you need help crafting a story about your brand or products, it might be a good idea to reach out to a branding agency. For a more budget-friendly solution, seek out freelancers who can offer the same services for a lower price on platforms like Fiverr.
Virtual jewelry try-on solutions offer multiple advantages: they enable potential buyers to visualize how a jewelry item will look on them while also making your online store come across as more professional. This method is also efficient at minimizing return rates and helping your brand stand out from the rest.
You can produce jewelry creative ads based on this technology while leveraging tools like Trillion and Jewelry Hub to infuse your site with AR features that enable users to try on your items in a single click.
A lot of jewellery advertisement ideas require professional photography to work properly, regardless of whether you’re taking photos for social media, your own site, or print media. You always have to make sure your products are presented in the best possible light since that’s the only impression you can make on a customer who can’t physically touch your items.
If you own proper gear like a jewelry photography kit and know how to photograph jewelry like a pro, then you’ll receive high-quality results in no time. Otherwise, consider reaching out to a professional photographer and experienced retouchers.
As a jewelry business owner, you have to know the most opportune dates for running promotional campaigns. No matter the occasion, you need to build your ads around the idea that purchasing your jewelry is the best decision a customer can make to commemorate a special event.
Make sure to prepare holiday ads that convey the spirit of the occasion. For example, Valentine’s Day is the keystone of the jewelry industry. As such, when putting together a promotional campaign, employ jewelry photography props that match the event in question.
According to statistics, contests, and giveaways are great tools for boosting user engagement and receiving a higher number of likes and reactions compared to standard posts. Moreover, social media marketing companies state that such events are not only the optimal tool for reaching your target audience but also incredibly efficient for raising overall brand awareness.
When making jewelry store ads about your giveaways or contests, it’s essential to offer a clear breakdown of all the rules. You need to mention the prize, eligibility regulations, entry deadlines, and the winner selection date.
Consider adding text as well as relevant photography hashtags to all content you create to increase incoming traffic and get more eyes on your jewelry items. You can begin by researching trending keywords on Instagram and finding out how you can leverage them to advertise your own products.
Put together a list of essential hashtags that you’d like to add to all posts while double-checking if they’re appropriate for the content you’re publishing. Even though you can’t add links to your site or listings to the post, you can feature them on your profile so ensure that section is always updated.
Influencers can be irreplaceable when it comes to advertising your jewelry items across various social networks and vlogs while building more hype around your brand as a part of your product marketing campaign. You can implement this idea by following the steps described below.
After selecting a couple of influencers, subscribe to them, engage with their social media content, and show your interest. Afterward, message them and offer a collaboration opportunity, with the amount of money you offer being dependent on your budget and the influencer’s reach. Some might accept a free jewelry item as payment for posts, stories, and reels, while others may ask for cash.
Shoppers are almost always interested in seeing how things are made and jewelry items also fall into that category. Don’t reveal any secrets, but showing a bit of the behind-the-scenes stuff can do wonders for gathering interest in your products and establishing a trust-based relationship with your customers.
Jewellery advertising ideas like this one allow you to demonstrate how much work and love goes into creating one of your items, making it easier for buyers to justify the expense.
Email marketing can be a fantastic tool for staying in touch with your client base. Newsletters or special offer emails can be sent out with minimum effort thanks to bulk email senders like SendinBlue or Moosend. Just remember to only share relevant information or focus on promotions and sale announcements.
Remember to include Call to Action (CTA) buttons that will prompt the customer to purchase one of your products or go to your site. Also, make sure your website offers a convenient way to sign-up for your newsletter so that you can steadily increase your subscriber base over time.
Jewelry advertising ideas that involve 360-degree videos always get a lot of attention and are great for showcasing your products. Since the customer can’t touch your item, the ability to examine it from all sides helps them visualize themselves wearing it. If you don’t have the necessary equipment for this idea, consider reaching out to a professional videographer.
Write down a list of “kindred spirits” that you want to collaborate with and contact them. To make your offer more enticing, consider making a personalized jewelry item just for them and think of other ways that your collaboration might be beneficial to them.
Another method you can use to promote your jewelry brand is to become a sponsor of an auction or charity event. If the event is somehow tied to your industry, you can gain access to a new market of potential customers who have previously never seen your products.
Collaborate with event planning companies to discover how you can become a sponsor by investing funds or by providing your jewelry items as auction lots while receiving brand exposure as a reward.
Renting a booth that showcases your best items or is dedicated to the production process is a fantastic idea for instantly drawing attention to your brand. Jewelry exhibits are usually visited by well-targeted individuals who have deep roots in the industry. As such, participating in one offers one of the best chances for you to raise brand awareness.