When managing social networks, whether for business or personal needs, you have to complete numerous tasks. Therefore, it is important to have the best social media management tools at hand. Such instruments can efficiently streamline your workflows, save precious time, and guarantee that your content reaches the intended audience at the right moment.
The software and platforms listed below are great for small-to-medium businesses. Most of these tools allow users to manage multiple social media platforms, including Meta, Twitter, Pinterest, and Instagram, all within a unified interface. Therefore, you don’t need to constantly switch between multiple programs but can enjoy a seamless and efficient experience.
Many of these social media management platforms offer features for content creation and scheduling, allowing users to set up automated publishing and track analytics based on various parameters. Such tasks are typically performed by specialized social media marketing companies at a high cost.
Verdict: Adobe Express, formerly known as Adobe Spark, has much to offer if you are hunting for the best social media management tools. It offers users the convenience of quick video trimming and resizing. It also boasts a collection of pre-designed templates that can be easily customized to fit the specific size requirements of various social networks.
The range of templates available here is fantastic. You can find beautiful templates for stories, previews, business cards, and brochures, all conveniently pre-configured with appropriate sizes. Moreover, you can personalize these templates by incorporating their branding elements, such as logos and icons.
Verdict: Adobe Premiere Rush is a social media management software designed specifically for video content creation. With it, you can enjoy a hassle-free sharing experience with direct sharing options without the need for any additional configurations.
Rush combines the most popular Adobe tools for video and audio editing, providing users with a convenient all-in-one package for desktop and mobile environments. With an array of advanced tools for detailed video editing, you can effortlessly apply effects like Faded Film, Vignette, or Sharpening to enhance your content.
Once you are satisfied with the outcome, save your edits as a custom preset for future use.
Verdict: Adobe Photoshop Express is a photo editing app with the main features for making quick improvements on the go.
This social media management software has proven to be incredibly useful for Instagram users, as it offers specialized options tailored to this social platform. One of its standout features is the collection of ready-to-use filters known as "Looks." These filters come in seven variations, optimized for different modes, including portrait, black and white, and landscape photography. Remarkably, each mode offers a generous selection of at least ten distinct effects, so users can produce attention-grabbing content.
Verdict: MeetEdgar is an exceptional social media management tool and scheduling software crafted to simplify users' social media marketing endeavors. With the option to add time slots, Edgar can efficiently automate the publication of updates that your audience eagerly anticipates.
One of the most praised features of MeetEdgar is its unlimited content library. Therefore, you can access old publications and reuse content whenever needed. Moreover, thanks to this feature, you can analyze the performance of your posts and identify what resonates best with your audience.
Besides, with real-time access to your social media account's performance metrics, you can make well-informed decisions about planning, producing, and publishing content.
Verdict: If you're looking for a social media management tool that streamlines the content creation process for your team, Planable is definitely worth checking out. With its intuitive user interface and one-click-away experience, Planable makes it easy to plan, schedule, and publish content across seven different social media platforms.
What really sets Planable apart, though, is its emphasis on collaboration and approval workflows. With features like seamless team collaboration and multiple levels of approval, you can ensure that every post is vetted and ready to go before it's published. Plus, with a variety of ways to view your content, including a feed view that mimics the look and feel of social media, you can get a quick and accurate overview of your campaigns at a glance.
Verdict: Hootsuite is a comprehensive social media management platform that allows users to pre-schedule their social media content, choose optimal posting times to engage their audience, and efficiently manage scheduled posts through an interactive planner. With higher-tiered plans, you can gain access to powerful analytics data, various integrations with productivity and efficiency applications, and valuable live Hootsuite training for all team members.
With Hootsuite, you can keep tabs on your social media presence across multiple accounts and track relevant keywords. The platform's connectivity spans over 35 social media networks, which means you can perform seamless management across various platforms. Another favored option is a bulk scheduler for social media posts.
Verdict: Keyhole allows users to monitor and evaluate their social media performance over time, facilitating the identification of effective strategies for increasing followers and engagement.
Competitive analysis is another strong suit of Keyhole, helping users benchmark their accounts against competitors in terms of followers, engagement, and share of voice. The fact that Keyhole has received mentions in notable publications like CNN and The New York Times indicates its credibility and its ability to make sense of the vast amount of social media data available.
Verdict: Social Pilot is a user-friendly software that stands out with its simple and straightforward interface & multiple-network support. Moreover, it comes with an AI-powered post generator, capable of crafting unique and engaging text content in no time. The platform also offers options to create repurposing content for social media.
Apart from integrating with all popular social networks, Social Pilot sets itself apart by also offering integration with TikTok. People also praise its drag-and-drop social media calendar for reordering posts. In addition, the platform offers a convenient feature that curates a list of previous posts for agile reposting.
Verdict: MavSocial is an all-in-one social media management app that allows you to handle all aspects of your publishing, advertising, engagement, reviews, and reporting from a single centralized location. This tool is an excellent choice for Instagram, Pinterest, and other social media for photographers that prioritize the quality of visual content.
In addition to the standard functionalities like scheduling, monitoring, and reporting, the app offers a digital library for managing, utilizing, and editing multimedia for social media posts. Moreover, with its user-friendly search engine, you can find millions of stock photos in a quick way. Premium users can take advantage of meticulous Facebook Ads management.
Verdict: SocialBee is a remarkably user-friendly social media management tool that you can use to generate more leads with minimal effort. Here you will find tools to add, organize, and distribute content across multiple social channels, all from a single platform. Furthermore, SocialBee goes the extra mile by integrating with Buffer, so you can get the most out of your social media management.
SocialBee's standout feature is the possibility to recycle evergreen content while maintaining its freshness through post variations. With this function, you can ensure consistent posting while achieving a well-balanced mix of content in each category. Moreover, the platform has exceptional support.
Verdict: Zoho Social is one of the best social media management tools for businesses and agencies. It facilitates post scheduling, social media mention monitoring, and the creation of customizable performance analytics reports. Besides, you can use it to discuss pending posts with your colleagues in a streamlined manner.
Moreover, Zoho Social comes with a customer relationship management (CRM) function for managing emails, account tracking, generating leads from social media, and engaging with prospects efficiently.
The "pause post" feature deserves special praise. It is especially helpful during local or national emergencies, or in times of brand crisis when it may not be suitable to run marketing campaigns. With the "pause post" feature, social media managers can easily halt all pending posts.
Verdict: Sprout Social is a robust social media management platform with a strong focus on analytics. Alongside its impressive scheduling capabilities, it offers powerful data analysis instruments. Users can customize demographic and geographic measurements to gauge the effectiveness of their content among their followers.
Moreover, Sprout excels at keyword monitoring across all social media platforms, promptly notifying users whenever their business or brand is mentioned. The program supports all major social media for artists and other creatives. For instance, it supports Meta, Twitter, Instagram, LinkedIn, and Pinterest.
