By Eva Williams 8 days ago, Apps and Software
Uniqode
Verdict: Uniqode is a highly functional tool for creating and managing dynamic and static QR codes. Excellent naming and organization features are what attract the attention of many users. I’m thrilled that now I can print promo booklets or other staff for conferences without making tremendous efforts to create sticker patches for upgrading QR codes. Using the platform, I’ve managed to print one copy with a dynamic code and alter the landing website link in the backend.
The codes are available in PNG format and are easy to share with the designer. Moreover, correcting colors/look/logo position is a simple task as well. As I put these graphics on various types of printed materials, the ability to customize them is pivotal. Weekly analytic emails are another advantage as they contain much useful info to share with my team.
Uniqode has the head office in NY. It is indispensable for those who specialize in mobile marketing and use QR codes. Having divisions in more than 40 countries, the company was nominated as a "favorite among small business owners" in 2018. Besides, this platform complies with the GDPR and SOC2, which is a big plus.
Using their versatile QR code generator software, it is easy to increase offline mobile engagement, launch impressive marketing campaigns in various fields, leverage print media, product packaging, direct mailers, in-store displays, etc.
If you are in search of a flexible platform that can create custom QR for your business, Uniqode is what you need. It is great that you are free to adjust any parameter of a code including eye shape, CTA frame, background, shape, etc., developing the design that resonates with your branding.
To generate a code online, you need to choose the type of content. This can be a link, menu, location, PDF, link to social media, and even text. Afterward, add your link or content, and customize the look of your QR.
I like that the platform offers numerous templates, so it is easy to create original and creative designs in minutes. Moreover, Uniqode lets users adjust the Shape, Colors, Eyes of the QR code, Pattern, background, and many other parameters.
Registration and purchasing a subscription are required to get access to some features. For example, if you want to track analytical data, you need to authorize and pay for the selected package. Also, the platform allows downloading a QR code for free only in a PNG format. Note that .png & .jpg are better for web campaigns, while .eps & .svg work well for offline marketing materials.
A sleek and well-designed dashboard for viewing and managing all your QR campaigns is a real benefit. It appears right after authorization and accelerates the workflow considerably. It has the Edit Profile Tab with all the info about your company like Name, Business Description, logo, password, and role.
The amount of data you can include in your code is simply amazing. But my favorite feature of the platform is the Overview option. Click it and the tool will provide you with a quick view of your QR code campaigns ranked from the most to the least popular. This tab also shows the percentage of clicks and engagement each one has had.
It is easy to monitor all your QR codes and group them by some criteria using QR Codes tabs. In this section, users can also generate new static or dynamic codes. Remarkably, the platform allows you to create a sequence of codes and supports batch mode for generating multiple (up to 2,000) designs at one gulp. It is possible to import CVS and XLSX formats in bulk.
It is great that dynamic QRs allow you to update the embedded information anytime, so you won’t need to create new codes when developing your campaign. The ability to refresh data in real time eliminates the need to reprint QRs.
What I like most about this service is that it provides the info where a QR code was scanned. When it comes to improving global campaigns, this info is pivotal.
With the assets library, controlling your digital assets such as pics, videos, and brochures is a no-brainer. Besides, you won’t even need to use any third-party DAM software for photographers. There are many other beneficial options like the ability to upload dates, filter through type, etc. Moreover, you can create or modify the campaigns by adding any image in just several clicks.
Thanks to integrations, you can create campaigns and process data get through QR codes faster and more efficiently. Uniqode works with online collaboration software such as Slack, Workato, as well as with Zapier, Google Sheet, Google Analytics, Canva, Facebook Pixels, Google Ads.
After creating eye-grabbing QR codes and launching several campaigns, you can get a detailed report on their performance. By examining the analytics tabs, you will see the number of scans and unique, the most effective QR codes and the most successful campaigns, devices used, and more.
You can send your inquiry to a live support representative or search for the required information in the Help Center. The developers prepared the answers to the most frequent questions to assist users. In these guides, you will find the solutions to most of the questions.
Besides, there is a collection of tutorials and other instructional materials that explain how to use the platform and its main functions. Besides, Uniqode users who cannot find the needed function can make a request in the Help tab.
You can use this online platform for free, but the set of available options is limited in this case. To extend the tool’s functionality, you need to register and choose one of the subscriptions: Starter for $5/mo, Light for $15/mo, Pro for $49/mo, or Plus for $99/mo. Packages differ in the number of dynamic QR codes. For example, the Starter plan offers three, whereas the Plus subscription offers 500 codes. They also differ in the number of scans and link pages.
