Verdict: EmailOctopus is a robust and inexpensive online email marketing platform that helps set up and manage personalized mailings, launch advertising campaigns using automation and segmentation tools. With an excellent feature-set, EmailOctopus is quite affordable, which makes it a must-have choice for small businesses and bloggers wishing to attract an audience and expand the mailing list.
The main advantage is the original simplicity of EmailOctopus. Don’t expect built-in multi-touch attribution or a visual automation constructor – there are multiple integrations for this, where everyone can find customizable functions according to their abilities.
EmailOctopus offers a set of customizable templates for creating campaigns for any device in minutes. Users can add emails sequences, import contacts, integrate forms, create customized reports, time-based autoresponder, and drip campaigns. A simple drag-and-drop editor lets you write emails based on rich HTML and its imported template.
The platform enables marketers to embed user forms into websites to gather information about customers, administrators – to classify and store subscriber data in a repository and send emails to contacts depending on age or other preferences. Managers can evaluate the effectiveness of campaigns by tracking the number of openings, clicks and bounces using reports and analytics.
A multifunctional but simple e-marketing tool, EmailOctopus, was launched in 2014 as an independent startup without investments in order to help not shareholders, but to contribute to the growth of any user who has their own audience and aspires to develop their blog, communicate with subscribers and track the success of campaigns.
The mission of the Three Hearts Digital developer is to make email marketing simple, intuitive and more profitable.
In this EmailOctopus review, I will cover the primary functions of this wonderful tool, which has already helped over 66,000 organizations, including charitable and non-profit ones, manage the mailing campaign of more than 14.1 billion emails, most of which have achieved their goals.
One of the greatest features of this best email marketing software for business novices is the ability to arrange automated email campaigns. With EmailOctopus, you can formulate drip campaigns according to the specified conditions.
With segmentation, users can create targeted email campaigns based on customer data, allowing them to divide mailing lists into important audiences for their business, depending on age, gender, location, behavior and preferences.
EmailOctopus automation tools let users create time-bound email sequences. For instance, you can set up automation of a series of emails that will be sent when someone joins your list or clicks on a specific link. You can also set intervals for sending emails about your products or services.
Personalized messages increase the conversion rate and the number of clicks, turning readers into loyal fans. You can put together an autoresponder by greeting new subscribers with a series of emails within a couple of days. Organizations can try the automation function to plan the adaptation of campaigns based on time and consistently send out welcome letters or exchange newsletters and offers.
EmailOctopus helps attract the attention of site visitors using subscription forms: you can build embedded forms inside a page or blog posts. Then you can use them to create a corresponding call-to-action button (CTA) to increase the conversion rate.
It is easy to build integrated forms for gathering the names and email addresses of visitors. The tools for processing rejections help automatically clear the lists of unsubscribers, refusals and complaints.
EmailOctopus boasts a sufficient set of e-marketing templates for creating any email campaigns, beautifully designed newsletters or personalized emails with clear text. Besides, you can create individual landing pages with calls to action for visitors.
If ready-made templates aren’t suitable for you, produce your own photographer email templates via Card or Instapage and import them to your account.
The adaptive set makes it possible to create an impactful campaign in minutes. Or you may use the drag-and-drop editor to create appealing emails from scratch. A user-friendly email editor allows you to customize ready-made email templates in accordance with the brand of your site or import HTML templates from third-party sites. Then optimize email for any device using the preview feature.
EmailOctopus uses Zapier to integrate campaigns with such third-party applications as SurveyMonkey, Shopify, Eventbrite, Amazon Seller Center, WooCommerce, Yoast, PayPal, social platforms and the best website builders for photographers, forming a reliable network of basic tools. However, you may have to pay extra for some add-ons.
Integration with MailOptin and WordPress plugins lets you add different types of pop-up or pull-out forms to the site in order to collect email addresses without code. You can quickly expand your mailing list by adding apps like OptinMonster or ClickFunnels. EmailOctopus also integrates with the Customer Relationship Management (CRM) tools of SalesForce, Agile and Microsoft Dynamics.
The developer API provides deep integration with existing business sites and the ability to maintain current subscriber lists – EmailOctopus can connect to more than 2. If you have programming experience, use the application programming interface to create individual integrations.
EmailOctopus provides detailed data on the effectiveness of the campaign in real-time, with every click and opening being tracked along with unsubscriptions. The graphical analytics tool offers a simple analysis of how visitors and subscribers interact with your blog. With this data, you can get an idea of open metrics and the number of clicks by evaluating the behavior of your audience.
Find out how individual subscribers respond to your campaigns with a historical overview of their activity. Use this information to segment your audience into target groups and adapt your content. Once you know what your subscribers like, you will define areas that require improvement and plan more successful future email marketing campaigns.
In electronic marketing, there is an opinion that the most inexpensive way to send emails is Amazon Simple Email Service with world-class delivery speed. However, its user interface isn’t meant for marketing teams to produce campaigns, and this results in a bottleneck if used to send marketing campaigns.
EmailOctopus integrates with Amazon SES cloud mail, gives you the infrastructure advantages of Amazon Web Services, while allowing you to create your mail campaigns in a convenient UI through an additional e-marketing product. Considering that EmailOctopus Connects integrates with Amazon web servers, it is cheaper than the primary EmailOctopus platform.
EmailOctopus is ideal for a small technology startup, where someone from a team of experienced users is familiar with the Amazon SES product, is fluent in AWS, and requires the flexibility and power of SES without creating the emails themselves that need to be encoded.
This tool is available in two clear and generous plans. The Starter plan is provided free of charge for a maximum of 2,500 subscribers and up to 10,000 emails per month. Among the restrictions are the display of the EmailOctopus branding and incomplete control over email design.
If you wish to have all the EmailOctopus features at your disposal or boost the subscriber count, upgrade to a paid Pro plan starting at $20 per month.
The price of the Pro plan doesn’t increase much depending on the number of subscribers, and support is provided through an online service. You can save with a 20 % discount for non-profit organizations and as an Amazon SES user with a $19 per month Connect plan and an unlimited number of emails.