SEO programs are designed to promote websites and boost their ranking. The functions include researching a keyword base for a website, writing unique content, backlink analysis, site audit, etc. SEO optimization is what you need to move the website to high positions in the search.
These tools also reveal the keyword strategies and best practices conducted by competitive websites. Our review will help you find the best SEO software for instant optimization of your website for higher-ranking positions in Google.
Top 21 SEO Software
- SEMrush - Universal tool for digital marketing
- Netpeak Spider - For SEO/PPC specialists, link builders, webmasters
- Ahrefs - Has the biggest backlink index
- SEO Booster - The best SEO app for Shopify Store
- TinyIMG SEO & Image Optimizer - Search ranking metadata optimization
- Sellics - Employs automatic search optimization technologies
- Plerdy - Lightweight with 0% server load
- Linkio - Automation for cold outreach campaigns
- SurgeGraph - Multi keyword research
- SpyFu - Perfect for spying on rivals
- Moz Pro - Produces SEO reports
- Serpstat - Performs great analysis of keyword research
- Ranktracker - Daily email notifications
- SE Ranking - Can generate leads
- Narrato - Auto-generated content briefs
- Conductor - Provides audience insights
- Screaming Frog SEO Spider - Efficient web crawler
- Google Search Console - Provides immediate access to SEO info from Google
- SeoQuake - Great extension for browser
- Answer The Public - Perfect for marketing purposes
- Ubersuggest - Generates keywords and content ideas
This review includes the list of premium SEO programs that have all the features necessary for promoting your website. They are simple to use and have a variety of useful functions for implementing effective SEO strategies. If you are eager to learn how to make a viral video or to create a popular blog, do not hesitate and choose premium search engine optimizer software according to your budget and requirements.
1. SEMrush - Our Choice
- Smart keyword research
- Affordable
- Provides accurate visitor reports
- Competitive analysis
- PPC marketing
- Not found
Verdict: SEMrush SEO ranking software is preferred by more than 3 million users worldwide. With its help, you can conduct effective keyword research, backlink analysis, evaluate keyword difficulty, supercharge PPC, or social media activities.
As you see, the functionality of this tool is simply amazing. Extensive reports, management framework with marketing calendar support are very appealing features offered by this program. With this SEO rank software, you can record tasks and arrange the content without problems.
It also provides you with advanced keyword and backlink analysis. SEMrush is a great digital marketing tool with the help of which you can conduct effective ad campaigns for improving the reputation of your brand. For this purpose, it is also important to figure out how to have a successful Instagram account for your brand.
2. Netpeak Spider
- Data segmentation for meticulous analysis
- Google Analytics integration
- Analyses various metrics from third-party platforms
- Convoluted UI
- Lacks Mac and Linux versions
Verdict: Netpeak Spider is an SEO service created with SEO and PPC specialists’ needs in mind. It’s an expedient solution for everyone interested in digital marketing, Web development and sales. At a bargain price of $19 per month, it’s a cost-effective tool for freelancers and small companies.
While Netpeak Spider lacks a large selection of features supported by some of its more advanced counterparts, it’s still one of the most reliable options for SEO audits and analytics. It optimizes your workflow by solving complex SEO tasks more quickly, which makes it a great bang for the buck.
3. Ahrefs
- Effective keyword research
- In-depth website audit feature
- First-class competitor research
- User-friendly
- The results are easy to export
- Overloaded dashboard
- Limited pay-per-click features
Verdict: This SEO monitoring software maintains the biggest index of inbound links. It provides businesses and individuals with a powerful backlink checker. The tool offers a comprehensive backlink profile for any website or URL. Ahrefs gives you detailed information about websites that connect to a particular URL.
It also analyzes how strong such a connection is. This user-friendly top SEO software provides you with a full-information picture of data visualization and exportation features. The files can be converted into a variety of formats. Moreover, Ahrefs also presents social metrics like Tweets, Likes or Shares.
4. SEO Booster
- Auto Alt text/Meta tag text added
- New page instant index
- Competitor Diagnosis
- Customized SEO
- JSON-LD
- Accelerated Mobile Pages
- Haven’t been found
Verdict: SEO Booster app from Secomapp is an all-in-one SEO software, a must-have application to make your site ready within minutes to use Google SEO. It helps you optimize all SEO aspects on your website to improve the optimization more visible to Google and makes search pages rank your website higher.
You can provide both non-technical suppliers with 24-hour support if you require any help and the professional technical developers can tailor SEO to your website to your specific requirements.
5. TinyIMG SEO & Image Optimizer
- Hassle-free fixing of technical & speed issues
- Broken link redirect option
- Auto search ranking optimization booster
- Image optimizing functions
- Detailed reports
Verdict: TinyIMG SEO & Image Optimizer creates reports on the Shopify store’s page speed and search ranking optimization, as well as delivers working suggestions to fix all issues detected. What’s more, the software focuses on image optimization and store speed performance improvement. It’s a very capable image optimizer that does everything automatically. I also like that you can restore originals at any time, or optimize them manually.
It also provides on-page and technical search ranking optimization audits, with no prior knowledge required, so store owners could avoid such mistakes as title tags and broken links. Plus, the software allows optimizing metadata.
6. Sellics
- Automation of search optimization processes
- Collaborate with a consultant
- Designed to meet all Amazon needs
- All essential tools in one package
- Doesn’t represent universal software that can be used for various purposes
Verdict: Sellics is an search engine optimization tool that is primarily designed for improving your Amazon PPC marketing activities, which are considered extremely difficult to set up properly. This service develops contextual ads for promoting brands on the Amazon marketplace. The key distinctive feature of this company is that it combines full process automation with a personalized touch of a PPC consultant.
Sellics Smart Campaigns work to create, optimize, and scale efficient Amazon advertisement campaigns. The provided services help boost your organic rankings and complement quality product listings, reviews, and competent business management. This company allows you to coordinate and control your marketing and organic activities within the same software, which is very convenient.
Thanks to the use of automation technologies, Sellics generates and adds relevant keywords for specific targeted ads daily, which leads to a significant CTR improvement. As a result, the client receives maximum efficiency messages that help increase traffic, attract a new audience, and boost revenue.
7. Plerdy
- Impressive competitor analysis
- Simple process
- Modern search optimization analytics modules
- Powerful site health algorithm checking
- A bit slow loading from time to time
Verdict: Plerdy will come in handy for search ranking specialists and marketers who want to track all changes on ta website. Add a tracking code to a website and you will receive data for analysis from pages with traffic. With this online tool, search ranking optimization analysis is fast and easy.
This search ranking optimization checker is suitable for both experienced and novice users. Unlike similar tools, it doesn’t overload a server. Most of all I like a special algorithm that evaluates the health of site pages. With this innovative feature, you can effectively improve low search ranking optimization indicator pages according to the data you receive.
8. Linkio
- Automated cold outreach
- Backlink monitoring features
- Anchor text creation
- Rank tracking options
- Regular problems with tools loading
Verdict: Linkio is powerful search engine optimization software with automated cold outreach services. Its key features are anchor text options, bulk email prospector, rank tracker, backlink management tools, and more.
This software is a good choice for users interested in more links, automation processes, simple and fast functionality. Removing unwanted domains will only take a few seconds with this software. Speed up your workflow with contact emails in bulk. This SEO tool has excellent collaboration capabilities due to tight integration with your Google account and Google Sheets.
9. SurgeGraph
- Pro-grade SERP analyzer
- Contextual Terms function
- Intuitive keyword management instruments
- Up to 500 keywords research option
- No free version available
- Suggestions for Keyword Density can slightly overestimate
Verdict: SurgeGraph targets at finding correct keyword, creating optimized materials, and constructing pages that are similar by context. It produces a certain number of linked keywords that you can employ for the content optimization, just like a number of widespread and famous keywords connected with the search term.
Due to the keyword planner availability, you are able to access all your top keywords and key metrics like search intent, volume and complicity. SurgeGraph’s keyword tool lets you visualize and build your content strategy by arranging the keywords you are focusing on.
The tool’s monthly price is $29, and there are no free trials option available, yet there is a 30-day refund guarantee.
10. SpyFu
- Tracks the positions of organic keyword
- Provides you with a rival’s ROI
- You can learn from the mistakes made by a competitor
- Allows running numerous reports
- Free version with broad functionality
- Advanced tools are difficult to master for inexperienced users
Verdict: An effective web scraping technology is what makes SpyFu the best SEO software. It searches for data necessary for discovering the keywords that organizations and websites buy via Google AdWords. This great tool also finds matching search results and terms so that the companies understand which keywords make them appear on Google’s SERP.
SpyFu SEO monitoring software is a perfect tool for spying on rivals. It helps you identify which keywords the competitors buy to advertise online. The tool also spots the semantics that increases the traffic. SpyFu enables you to keep the leading places and attract much traffic to your websites.
11. Moz Pro
- Comprehensive analysis of backlinks
- Exceptional keyword ranking
- Evaluates the competitor’s strategies
- Can find and fix crawlability problems
- Functional on-page grader
- Subscription costs much
Verdict: Moz Pro is an online SEO software the primary function of which is to inform the organizations about the status, health, and content of their websites. It monitors the keywords and ranking to broaden the advertising opportunities and to promote the site.
Its on-page optimization feature will provide you a set of recommendations to improve the performance of a website. Moz Pro also detects the problem areas of the website and provides solutions to them. The software can be used for spying on competitors, monitoring their intelligence and tracking link metrics.
12. Serpstat
- Spy on your rivals’ backlinks or other metrics
- Premium tool for SEO audit
- Tracks ranking daily
- Comprehensive PPC analysis
- Doesn’t monitor social media data
- No tools for content marketing
Verdict: Serpstat is a multifunctional SEO software platform that consists of five modules: position monitoring, feedback analysis, site SEO audit, semantics analysis, and competitor analytics. Serpstat has a powerful feature of keyword research analysis. It collects key semantics, PPC, competition, and other information that is necessary for targeting a keyword.
The program spies on your rivals’ backlinks and metrics, allowing you to be always one step ahead. It can also serve you as a hacking tool for SEO, PPC, and content marketing. There is an extension that can work in various browsers providing you with essential info while surfing the net. If your company provides legal advice, you can also order law firm PPC services to make your marketing campaigns more effective.
13. Ranktracker
- Language-based tracking
- Global, national, and regional ranking updates
- Mobile and desktop viewing modes
- White label report
- Convenient issue solving
- Payment can only be done annually
Verdict: Ranktracker tracks your website as it goes up and down in the search rankings while providing useful alerts and visual statistics. Moreover, this tool allows you to check the ranking trajectory of your site for specific locations. Just type in your website address and the country, area, or city you want to learn about.
Another benefit of using Ranktracker is that it allows you to flip between mobile and desktop viewing modes to conveniently check your stats on different devices. Ranktracker also provides the functionality necessary to track any language for any Google, Yahoo, or Bing location. You can also sign up to receive daily email updates regarding your website’s ranking to ensure you’re always on top of the situation.
14. SE Ranking
- Effective audit tool
- Provides competitive analysis to beat the rivals
- User-friendly interface
- Affordable
- Can monitor social media
- Rankings may be sometimes inaccurate
Verdict: SE Ranking is an online SEO software meant for midsize organizations that are active in the fields of software and marketing. It has great functionality and can track keyword position, provide competitive analysis, monitor backlinks, etc.
After identifying organic paid keywords, the tool conducts the comparative analysis of organic and paid traffic. Many users consider SE Ranking the best SEO software as it can drive many leads to your business and attract more clients. It also contains effective tools for social media management.
15. Narrato
- Editable briefs
- Highly-relevant keyword suggestions
- Content outlines with AI
- Competitor research and high authority references
- Dependency on AI
- Customization limits
Verdict: This SEO software from Narrato has taken my content creation and optimization process to a new level. I was earlier bogged down by the amount of content that needed to go up on my blog and how stressful it would have to be to come up with articles constantly that ranked well and were keyword-optimized.
With Narrato, I found this AI-powered content brief generator easy to use. In just a few seconds, it auto-generates detailed SEO content briefs that not only suggest relevant keywords based on your topic but also give other content opportunities with their recommended ideal word count.
Another handy feature of the platform was the AI content outline generator. Narrato did identify relevant topics, questions, and content suggestions that helped me in creating a comprehensive and exciting outline for the content.
16. Conductor
- Lots of info available
- Conducts great keywords research
- Suggests how you can improve the website
- Performs competitive analysis
- You can see automatically created reports in your inbox
- You need some training to use it
- Lack of a backlinks tool
Verdict: Conductor is SEO software platform that can help you to get many qualified leads to your business. The tool has broad functionality. First, it provides you with the most popular trends and topics that will surely attract more visitors to your website. Thus, you can generate content that will bring profit.
The second helpful feature of this SEO ranking software is that it can spy on rivals. You will learn their strategies for promoting business and poach their clients. One more feature is that this program can enhance the visibility of your online channels. The platform can meet the requirements of both technical and inexperienced users.
17. Screaming Frog SEO Spider Tool
- Searches for broken links
- Detects duplicate content
- Examine page, meta titles
- Creates an XML sitemap
- Integrate with Google Analytics
- Not cloud-based
- A bit confusing user interface
Verdict: Screaming Frog is not a standard SEO rank software. It is meant for technical SEO audits important for complex websites. This tool will let you crawl the URLs of the websites, detect key elements, and analyze various SEO factors. The functionality of Screaming Frog includes spotting broken links, creating XML sitemaps, getting backlinks to any web page, etc.
In a free version, you can export all the data into CVS or Excel formats, but audit not more than 500 URLs. Numerous advanced features like identifying 404 errors or other server issues prove that Screaming Frog is the best SEO software.
18. Google Search Console
- Perfect for novices
- Key metrics is easy to access
- Sends alerts about some website issues
- Trouble-free integration with many marketing tools
- Monitor AMP and Mobile Indexing problems
- Cannot manage HTML sitemaps
Verdict: Google Search Console is one of the most effective SEO programs as it was developed by Google itself. It is simple to install and rewards you with 100% accuracy. The functionality of this marketing tool is great as you can view inbound or internal links, monitor the website speed, and even identify what pages decrease the speed score.
Google Search Console examines your keywords ranking and analyzes how it changes. This user-friendly tool can help you evaluate your website’s performance, detect and resolve issues, and enable you to remain in the list of top Google Search results.
19. SeoQuake
- Detailed analysis of search engine results pages (SERP)
- Complete SEO audit of web pages
- Full report on the internal and external links
- Comparison of URLs and domains
- Statistics on social networks, including Facebook and Google+
- Advanced features are quite confusing for beginners
Verdict: SeoQuake plug-in is one of the most convenient tools for site analysis. This an extension for Mozilla Firefox, Google Chrome, or Opera. SeoQuake allows you to instantly view site parameters when surfing pages and searching in Google, Yahoo, MSN, Yandex, or Rambler.
The plug-in has three options for displaying analysis results: SeoToolbar (results are displayed on a separate browser toolbar), SeoBar (results are displayed on a specially formed HTML block, the interface of which is configured using CSS tables), and directly on search engine pages.
This extension is great for a quick analysis of all the information concerning your website. However, for a more profound examination, you should opt for other SEO programs.
20. Answer The Public
- You can export the results into a CSV file
- Keyword visualization can be exported as a .jpeg file
- Renders appropriate long-tail keywords
- Various categories in the results of a keyword search
- User-friendly
- You can conduct three searches a day in a free version
Verdict: Answer The Public is the best SEO software for identifying the thematic for your e-commerce blog. It monitors autofill data from various search engines and spots each phrase or question that is related to your keyword. The consumers’ insights can help you produce original content.
This SEO ranking software will be important for photography marketing, as it allows you to produce content related to such keywords as camera, models, shots, posing, etc. So, by hiring a person for producing some content for your website, extract this list and share it with a writer.
21. Ubersuggest
- Let you know about keyword search volume
- Conducts backlink audit
- Tools for monitoring a website
- Keeps track of keyword
- Check paid and organic keyword difficulty
- Some functions are still under development
Verdict: Ubersuggest is an effective SEO rank software used for spotting the keywords. It helps achieve higher rankings for your top keywords. You can select the right terms from the great variety of options this program suggests.
Ubersuggest will provide you with key data in each keyword, including monthly search results, seasonal trends, average CPC, and competition. It also concludes if targeting a specific keyword is effective or not. Many users consider Ubersuggest as the best SEO software as it is not only highly functional, but also 100% free.
