8 Free ASIN Lookup Tools for Amazon Sellers in 2024

Each seller navigating the marketplace is looking for efficient solutions available at no cost. As the demand for free tools is growing consistently, the desire for accessible marketing instruments becomes even stronger.

After evaluating multiple ASIN lookup tools, I’ve selected several options that are available for free. This ranking covers the efficient and accessible instruments that will definitely come in handy for everyone who works in the e-commerce field.

Top 9 Free ASIN Lookup Tools

  1. Competitor Intelligence - Comprehensive analysis of the competitors
  2. Helium 10 Cerebro - Analyzes the competitors' keywords
  3. AMZScout Keyword Tracker - Tracks keyword ranks automatically
  4. Jungle Scout - Advanced features for product research
  5. SellerApp - Optimization of keyword lists
  6. Sellerise - Multi-marketplace support
  7. Keepa - Displays price history
  8. Amazon-ASIN - Product ID by ASIN
  9. Seller Assistant - Advanced IP alerts

Although all the programs listed here are quite similar, each of them has unique features beneficial to sellers interested in reverse ASINs. Before deciding on a specific option, make sure to analyze your company’s needs and priorities to choose the right product. Keeping money and data in safety is crucial for every vendor.

1. Competitor Intelligence

competitor intelligence free asin lookup tool for amazon sellers
Pros
  • Strategic decision-making
  • Risk minimization
  • Market analysis
  • Evaluate the performance of your business
Cons
  • Excessive amount of info

To ensure excellent results, Competitor Intelligence analyzes and keeps track of your competitors’ keywords. The tool also defines the ranking terms that your product page lacks and prompts you to include them.

As for me, this is an ideal solution for keeping watch on the current market situation and optimizing your listing. Moreover, it allows spotting opportunities to get overall control of market share.

You can set this web analysis tool to let you know once any changes in search ranking and pricing adjustments happen.

Besides, it will notify you about a new customer review, a new ad, and the number of items your competitor sold. In such a way, you get the overall pic of the way your rivals conduct their businesses.

2. Helium 10 Cerebro

helium 10 cerebro free asin lookup tool for amazon sellers
Pros
  • Evaluate the competitors’ performance
  • Keyword analysis
  • Reverse ASIN lookup
  • Improving product listing
Cons
  • Free plan with restrictions
  • Difficult to learn

Helium 10 users can try Cerebro for free, but premium alternatives are available. You can analyze more search phrases and do more searches within the purchased package without spending any extra penny. Vendors can take advantage of Cerebro IQ Score feature on the official website.

Cerebro’s Score leverages the Helium 10 method to access the opportunity that a specific product provides to a buyer. A higher grade point average is equivalent to a higher number.

To evaluate the competitiveness of ranking for a particular keyword, the tool’s algorithms take the ratio of search volume to competing things from the web.

3. AMZScout Keyword Tracker

amzscout keyword tracker free asin lookup tool for amazon sellers
Pros
  • Improves visibility
  • Comprehensive keyword search
  • Real-time updates
  • Examines the competitors’ performance
Cons
  • Relies on API
  • Restricted customization

More than 10,000 registered users take advantage AMZScout Keyword Tracker to get comprehensive reports on their keywords ranking. The tool can tell you on what page the keyword is and monitor its position in search results – and all this in real-time.

The data is visualized through a convenient graph that shows the term’s ranking on an hourly or daily basis.

This SEO software is widely regarded as the best free ASIN lookup tool for Amazon sellers, as it provides a detailed analysis of the listing qualities and the way they affect ranks. This allows for full optimization of your Amazon SEO as well as PPC ads and other types of marketing.

Moreover, AMZScout Keyword Tracker can be installed as a Chrome Extension and has only positive customer reviews.

4. Jungle Scout

jungle scout free asin lookup tool for amazon sellers
Pros
  • Product analysis
  • Researches the performance of the competitors
  • Simple interface
  • Keyword examination
Cons
  • A free plan is not all-inclusive
  • Difficult to learn

Jungle Scout is a comprehensive tool with multiple options for bringing your Amazon SEO and PPC campaigns to a new level. Providing expert advice and assistance, the platform helps vendors boost their income through optimized product listings and detailed keyword analysis. Establishing a strong connection between the buyers and the products using all the keyword phrases is the focus of Jungle Scout.

The tool takes advantage of the info provided by the reverse ASIN search engine to ensure that all the marketing and advertising plans are well-designed. Another considerable plus of Jungle Scout is a smart search, so you’ll get a relevant list of your product and specialty.

5. SellerApp

sellerapp free asin lookup tool for amazon sellers
Pros
  • Intuitive UI
  • Analysis of product performance
  • Keyword research
  • Detailed data examination
Cons
  • Accuracy is not the main focus
  • Relies on Amazon API

SellerApp is your comprehensive marketing solution that will come in handy for everyone looking for expert advice and counseling. The tool considers a range of aspects like keyword search traffic, estimated PPC costs, and impression rates to perform comprehensive keyword analysis.

It uses a special graph to illustrate the relevance score generated for each phrase. This tool does not only let you view the keywords and evaluate the standard ranking statistics but also allows you to investigate the term more thoroughly to better understand the terms you want to rank for.

6. Sellerise

Pros
  • Review requester
  • Reimbursement management
  • Analytics dashboard
  • Multi-marketplace support
  • Advanced keyword research
Cons
  • Limited educational resources
  • Dependence on automation

As an e-commerce consultant specializing in Amazon strategies, I've explored various tools to optimize business operations and enhance seller performance. Recently, I came across Sellerise, which offers a suite of solutions tailored for Amazon sellers, particularly focusing on automating critical processes and providing in-depth data analysis.

One feature of Sellerise I want you to pay attention to is its advanced keyword tool. It provides not just general data but also shows clicks, sales, and conversion rates for all keywords. You can also check your competitors to see how they perform and what’s working for them. You won’t find such valuable data anywhere else for the price they offer.

7. Keepa

keepa free asin lookup tool for amazon sellers
Pros
  • Provides price history statistics
  • Shows how well your product sells
  • Available as a browser extension
  • Notifies you about deals
Cons
  • Restricted ASIN lookup
  • The free plan lacks many features

Although Keepa is not a traditional ASIN lookup tool, its set of features is quite comprehensive and will come in handy for all Amazon vendors. This program is considered to be the best in tracking product prices and sales history.

Keepa is primarily designed to generate price history charts, sales rank data, and other analytics, but it does not boast the comprehensive functionality to search for products by ASIN.

To access sales rank data and historical pricing for the desired product, you need to enter ASIN into Keepa's search bar. Moreover, the tool notifies about deals and considerable prices drop letting vendors take advantage of potential buying opportunities.

8. Amazon-ASIN

efficient free asin lookup tool for amazon sellers
Pros
  • Handy product info
  • Effective inventory tracking
  • Research and sourcing
  • Optimizes product listing
Cons
  • Lack of context
  • Reliance on Amazon

Amazon-ASIN offers an effective and easy-to-use ASIN lookup tool for making the process of getting product data for Amazon sellers as simple as possible. The program beats the competitors with its understandable interface, so it is an ideal option for those who do not have any technical knowledge.

Another strong side of the tool: it's free. That would be attractive to novices who can't afford much.

You can easily figure out all the critical details of the product with the use of the ASIN code. Amazon-ASIN is one of the best for those who work with effective solutions to keep an eye on changes in inventory, easily find products or even to fetch this information for the purpose of optimization.


9. Seller Assistant

seller assistant best free asin lookup tool for amazon seller
Pros
  • Comprehensive product data
  • Time-saving features
  • Great for online arbitrage
  • Free trial
Cons
  • Reliance on third-party data
  • Limited free plan

The Seller Assistant App was very useful and efficient in my day-to-day running of the Amazon selling business, being that I had tried it as the product user. With features and tools that assist in product research and deciding on an item, it is the enviable support for any user maneuvering the complexities involved in selling at Amazon. One of the best that helped me most was free ASIN Lookup tools.

This enabled me to instant access to critical product information such as sales rankings, categories, and pricing dynamics, among others. In all these, indeed, the same helped me to make the all-important decisions regarding which products to procure and at what prices to set.

I like also the field notes and the ability to track if the product is available in stock or not. This has really helped me to take my inventory in a very organized manner and set up sourcing very orderly.

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