By Eva Williams 24 days ago, Apps and Software
Attention Insight Heatmaps
Verdict: Attention Insight Heatmaps is an AI-powered tool designed to make your design efficient based on the available data. The process is very smooth and doesn’t require data collection. I like that the developers implement AI technologies and all data is based on machine calculations without involving subjective human opinion.
The main advantage of this service lies in data accuracy based on long-term psychological research. It is a perfect solution for testing how efficient your design is before actually deploying it.
By using Attention Insight Heatmaps, you can save a lot of time and check whether you do everything correctly.
The key benefits of the software are fast performance and detailed reports without mistakes. The company managed to develop an analytics tool that might be useful for designers and web developers. It might be also helpful for marketers and product managers.
Attention Insight Heatmaps is a web-based program that doesn’t require downloading and installation. Consequently, you shouldn’t worry about infecting your device with viruses. The software enables you to see the design through the eyes of users. It is available via Chrome, Figma, Adobe XD, Sketch. You can also use a web app. Attention Insight allows studying campaign materials, comparing several design options, posters, banners, etc.
Attention Insight Heatmaps is a solution powered by artificial intelligence. It tests how a user interacts with a design and how the attention is distributed between specific design elements. You don’t have to collect any data, as you can see the page as if you were a user. Eye-tracking studies are automated, while the technology builds super accurate heatmaps. What’s more, the AI accuracy is approved by MIT.
With this software, you don’t need to use any third-party codes, collect any data and third-party cookies. The solution complies with GDPR. Thus, you can check whether your design works before launching it.
I like that instead of seeing the brightest fragments of the design, you can test particular design elements and see an accurate Percentage of Attention. It is also helpful when establishing effective photography marketing communication.
If you want to do research, you can install Figma, Adobe XD, Photoshop, or Sketch plugins. Once you install them, you will be able to create attention heatmaps directly on the chosen platform while generating your design. You can also enhance your UX using the objective data-proven design.
You can install a Chrome extension to assess a range of templates available in website builders for photographers. It will save you a great amount of time and predict, for example, which color, size, and place of the CTA button will improve the conversion. In case your product requires an individual solution, developers can offer an open API or improve the platform according to your needs.
It’s important to have a report with accurate data of what a user pays attention to, not just a text description. The Attention Insight report is a PDF file that describes things like an introduction to the technology as well as indicates what elements are noticed within the first 3-5 seconds. It also shows the Clarity Score of your design and the Percentage of Attention each element gets.
This program might be useful for those who are interested in SEO for photographers as you can easily understand all the metrics, get tips on how to enhance your designs, and correct reports depending on your needs and requirements.
I like that the team analyses users’ feedback and uses it to create a knowledge library. It includes answers to almost all questions. There, you can also find tutorials or read blog posts with valuable tips on web design.
On the portfolio page, the company describes its successful use cases, problems, and ways to solve them. You can find an industry similar to yours and apply an already tested solution. This service is completely free.
I also like that the FAQ section is divided into separate blocks. There are issues related to accounts, functions, and functionality. You don’t have to scroll through thousands of pages looking for an answer.
I like that Attention Insight Heatmaps has a transparent policy. On their YouTube channel, you can find numerous examples of processed data, assess the way the data is presented, and decide whether you need to buy a subscription.
They work with such popular programs as Photoshop and other Adobe products. Videos are accompanied by descriptions and voice-overs, so that users could comprehend the information.
The price of Attention Insight Heatmaps is not high. Besides, there is a 7-day trial you can use to test the software. The company offers three packages.
Solo costs €19 a month. It is an ideal solution for freelancers and solopreneurs. With this package, 20 credits are available per month. There is 1 user seat and 3-month storage. With this plan, you won’t be able to remove the company’s watermark.
Team costs €399 a month. It is a perfect option for web design agencies and FMCG companies. This plan includes everything you get with a Solo package plus 500 credits per month, 5 user seats, dedicated account manager, standard PDF reports, team sharing tools, and 1-year storage. This plan doesn’t have a watermark and offers a 20% discount for Video Heatmaps.
In case you need a custom plan with unique solutions for businesses, you can ask for a demo.
Today, you won’t find another service on the market that can compete with Attention Insight Heatmaps. Of course, you can find companies that offer analytics research services and assess the efficiency of web and graphic design, but only Attention Insight delivers accurate data with detailed reports, plugins, and even an open-source code if necessary.
