Do you want to increase your income? Want to stand out from the crowd of real estate photographers in your region? 3D real estate photography is the digital photography trend you should follow right now.
Do you want to increase your income? Want to stand out from the crowd of real estate photographers in your region? Have money to invest in your business? 3D real estate photography is the digital photography trend you should follow right now.
A virtual tour is an online simulation of an existing property. It is made with the help of still photos, videos or 360-degree panoramas. Thanks to this technology, the clients are able to walk through the property as if they were there. They can rotate around it and see the house from different angles.
Since it’s the most realistic and immersive way to experience the property, the average price for a virtual tour in the USA is about $250 for 3,000 sq ft. Each additional 500 sq ft. costs $50. This price only covers the walkthrough tour and doesn't include any photos of the property. HDR or aerial photos are paid extra, if necessary. Creating a floor plan to your reality tour costs approximately $55 for 0-3,000 sq ft. They add even more value to walkthrough tours. Most photographers set up packages offering a combination of different services for a reasonable price.
Matterport allows to create 3D Matterport listings very quickly and cheaply, whether these are apartments and houses for buying or renting or rooms in hotels.
If several years ago, the laser scanners for $150,000 were needed to create a 3D model of the room. Now everything has changed. The company Matterport has developed a camera that costs only $4,500, and for several years has been actively used by real estate agencies - mostly in California area.
Matterport tours have lots of important advantages. According to the data of the 2017 Home Buyer and Seller Generational Trend Report, the highest number of customers is the representatives of the “Generation Y”, who are about thirty-six or even younger. In this case, exactly Matterport listings technology may be the best way to address these buyers.
It gives users a chance to get an amazing space view, going much further than a well-known virtual tour or a floor plan. With the help of a special camera, it becomes possible to provide the potential buyers with a walkthrough of a place without any invisible spots. The program incorporates Pro2 3D Camera (approximately 4,000$) and Cloud service plan (at first almost 50$). You can enjoy the samples of Matterport tours on the Matterport 3D gallery.
Matterport marketing increased the number of customers twice according to 2017, as it creates a full 3D media ecosystem for various business purposes. Besides, Matterport pricing are quite low in comparison with offered quality – from $49 to $149 per month.
The next goal of the Matterport team is to come up with a way to scan spaces using smartphones. They plan to generate very fast and high-quality 3D real estate tours models. To realize the idea, Matterport teamed up with the Tango Project, the brainchild of Google, dealing with 3D-worlds. To implement the new project, $30 million of investment companies' money has already been raised.
Real estate listing with run-time visual content has turned out to be more beneficial, giving agents above 400% more leads. In this case, potential customers feel more confident as they have seen the house virtually before.
Big high-grade pictures are the main demand for all real estate commerce packages. Even so, 3D virtual tours real estate can rise agents to a completely new level, leaving their competitors far behind. Many listing portals worked hard and added a new option for making 3d walkthrough real estate easier of access.
While videos can increase the appeal of your advertisement by 200%, 3d walking tour and 3D real estate photography boost it by 500%! All the other advertisement tools lag behind in comparison to the 3D photography and their shortcomings are obvious.
Real estate photos:
Real estate videos:
3D panoramas and 3D walkthrough of house:
The panoramic photos and real estate 3D walkthrough can also easily replace any text description. The information content of virtual 3D tours is much higher and they are beyond competition! An advertisement using 3D photography can become your "magic wand" and increase the appeal of your advertisement. If you want to strengthen your competitive advantages, you should definitely start using this new and affordable technology!
In case you are eager to benefit from this fast growing industry and start earning money as virtual tour photographer, equipment is the first thing that you should care about.
The RICOH THETA S is the best camera for those photographers who plan to create professional 360 real estate photography.
This sample is one of the most affordable 360-degree photographing equipment. Its tempting price is about $300. For this rate you will get a professional 3D real estate camera with two lenses and sensors. The last are pointed in opposite direction to acquire possibility of capturing 360 degree photography. RICOH THETA S is compatible with the Google Street View app. It enables you to make and publish 360 real estate photographs to Google Maps.
The common price for Matterport pro 3D camera is nearly $4,500. Although it can be bought for only $3,600. The only thing you should notice is that before processing or hosting necessary data, users need to get a subscription to official Matterport cloud. That will cost you only $49 for one month.
In case you want to use Matterport Capture app for free, you should have an iPad. Mind that iPad Mini and iPad 3 will not suit. iPad will be connected to this 3d real estate camera wirelessly. It is also recommended that iPad have 128 GB memory.
Additionally, you will be required to subscribe to special Matterport`s cloud plan. Under condition you get it, you will be offered to have free processing of 3, 7 or 11 virtual house walkthrough spaces. You should know that this company provides 2 different kinds of Spaces. The first is standard space (between 3 to 100 scans) and Large Space (from 100 to 200 scans).
You can attach several different lenses to your DSLR camera to make a 3D real estate photography effect. No matter what brand, price or other characteristics the DSLR camera has, expect the following:
A rather affordable variant of such cameras is Nikon D40x. This sample presents all basic functions needed to 3D real estate photography. In case you can spend more, consider Lumix G6. This best camera for real estate photography has a wider range of possible features and can help you in creating high end images of your building and interiors.
The best decision for 3D real estate photography is fish lens, as it enables to make pictures with the widest angle. Thus, you will be able to create 360 degrees panorama view with the minimal number of photos. Having 1 fish eye lens helps to get the desirable bracketing effect. This effect is achieved when a camera takes 3 pictures with different settings of exposure.
The most popular fish lens is Samyang 7.5 mm. That is a cheap but the best lens for real estate photography that still enables to get professional result.
Surely for creating high-quality 3D virtual tours in panoramas, a photographer requires to get sure that the camera is stable and steady during the whole photo session. One more gear without which panorama pictures will not be made is keeping a camera in one position by a tripod.
When you will choose your tripod, pay attention to such requirements:
It`s unlikely that you have worked with such photographing equipment unless you have experience in 360 real estate photography. Still, exactly this type of gear makes shooting virtual tours possible. It is placed on the top of a tripod and holds a camera. Such tripods are specially designed, so that they can move in all direction for creating panorama image. You can even make the panoramic tripod head by yourself like on the video below.
3D Vista Virtual Tour enables a photographer to make interactive 3D real estate walkthrough tours with only one set of photos. Watch 3D Vista YouTube channel where you can see many tutorials about how to use this software for your real estate photography. It has a number of advantages:
You can also install a free 3D Vista app to manage all your walkthrough tours and show them online or offline. You can also view other photographers tours and read your works directly from your SD card.
Pano2VR is a software to edit your panorama real estate photos. Straightening the horizon and removing the tripod from the panorama can be accomplished with a few simple clicks. This program can be downloaded and tested free as long as you need. If you would like to use it without visible watermarks or node limitation, you should buy a license key.
It is a professional virtual tour designing tool. It shows a real 360 degree tour with panoramic view and transition. Sounds, Video, Maps and more extra features can be explored in your virtual tour.
It enables to create 3d virtual tour house plans in HTML or Flash formats.
Panatour suits for those photographers who search for a useful software to edit high-quality tours.
It is an excellent choice for real estate photographers, who need to make online virtual tours.
This software enables creating panorama in only JPG format.
I found 3D real estate photography to be the future of real estate marketing. Because of its mobility, fast social media sharing, this type of property photography will replace the classical images of interior and exteriors.
Hi there, I'm Ann Young - a photographer, photo retoucher and of course, journalist. Here on FixThePhoto blog you can find all of my reviews, photography and photo editing tips, pricing guides, and photography experiments.