Flothemes Review

Flothemes Review

A beautiful and impactful online portfolio is an important asset for any photographer: you surely want your work presented in a way that will clearly state who you are, what you do, and how gorgeous your work is.

However, with the big amount of companies offering their website-building services and templates, it’s hard to make a choice.

I’ve tested out Flothemes a company that offers website themes for WordPress, pinpointed their advantages and weaknesses, and I’m ready to share with you my in-depth review.

What Are Flothemes and Who Are They for?

flothemes themes

Flothemes themes are top notch, intuitive, and fully customizable website themes for WordPress. They are widely used by photographers and videographers, but can be easily adapted to any creative business, be it web design, event planning, blogging, coaching, interior design, etc.

If you’re a photographer, videographer, or creative business owner, you will like Flothemes for a number of reasons.

1. They Don’t Require any Knowledge of Coding

Flothemes are intuitive, easy to use, and accompanied by a whole lot of documentation and tutorials that will make your website building process as simple as it can be. Flothemes are a perfect choice for both those who have been using WordPress for a while, and those who are complete novices.

2. Their Designs Look Amazing

No matter if you’re keen on timeless, elegant, and romantic vibes, or loving all things dark, moody, or trendy, Flothemes have got design options for any taste. At the moment, they are offering 16 photography website templates each with its distinct character and aesthetic.

3. They Are Fully Customizable

The guys at Flothemes have created a free plugin for their themes called FlexBlock. This plugin will allow you to build custom blocks and basically customize every inch of your website. You can find more information about FlexBlock here!

4. They Are Mobile Friendly

Flothemes themes will look great and be responsive on any type of device, be it a desktop, a tablet, or a smartphone.

flothemes look great on any device

5. They Are Fully Brandable

Flothemes give you the ability to adjust any theme to your brand. You can change colours, import custom fonts and logos, and basically adjust your whole website to your brand for a more personalized look.

6. They Support Numerous Plugins

The guys at Flothemes are always coming up with new useful plugins: starting with FloLaunch, that will help you build your website in test mode, while your current website is live and can be browsed, and ending with FlexBlock, a powerful visual editor and block builder that will help you adjust the theme you’ve purchased to your needs. You can check out all the plugins created by Flothemes here!

What Do yYou Need to Get Started with Flothemes?

If you decide use a Flotheme template for your website, here are the 5 steps you’ll need to follow:

  • Step 1: If you don’t already, get a domain name.
  • Step 2: Choose your hosting.
  • Step 3: Install WordPress.
  • Step 4: Pick the Flothemes template you love the most and purchase it. If you’re not sure about what theme to choose, they’ve got a guide that you can check out right here.
  • Step 5: Look through the details video tutorials and articles the guys have prepared for you and start building your website. If you, however, feel like the process is too overwhelming, you can opt for one of their Setup Services, so they set up your website for you.
  • flothemes pages

The price

If we talk about the price, Flothemes are definitely on the pricier side of the market - all their themes are $279. Their setup services vary from $249 to $999.

  • Bonus: Use promo code W4BN78YJ to get a 20% off any theme.

Flothemes Alternatives

To give you a more comprehensive review, I decided to test other alternative WordPress photography themes/platforms and compare them directly.

Flothemes vs Squarespace

flothemes vs squarespace

Flothemes are premium class themes that you install in WordPress. Squarespace is a universal platform that takes care of your hosting and content management. Squarespace is easier to master due to the lack of options and its simplicity. However, I prefer the open source WordPress platform with maximum customization flexibility and thousands of available plug-ins.

All you are trying to do with the help of WordPress might have already been done and the manual with instructions has been uploaded to YouTube. If you need a special plug-in for WordPress, it probably already exists. Flothemes are based on strengths of this platform and simplify creating an attractive, responsive, fast and well-developed website for photographers.

Flothemes vs ProPhoto

flothemes vs prophoto

When I just started doing photography, ProPhoto themes were on approximately 90% of websites that I admired. I have never used them personally. I think that they can create a decent website but updates don’t keep up with rapidly changing technology.

A few years ago, ProPhoto offered adaptive mobile websites. Flothemes are at the forefront in terms of taking advantage of modern web-frameworks. Despite the fact that Pro Photo was developed a little earlier, Flothemes offers significantly more website themes supported by plugins, and share constant updates.


To sum up, I’d recommend looking into Flothemes if you want an exclusive, high quality, and functional website, and you are ready to invest into it. Flothemes have a wide array of design options that will suit any taste. More than that, all their themes can be adjusted according to your needs and transformed into something unique.

Ann Young

Hi there, I'm Ann Young - a professional blogger, read more

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