By using informative photography hashtags, you can make your posts easier to find, improve engagement, and widen your outreach to promote your Instagram profile more effectively. This social media platform allows users to add up to 30 hashtags under their posts. If you want to add more, you can write them in a comment below your post.
Experienced users know that it’s better not to use too many hashtags since it will make their posts look like spam. Most people who want to promote their blogs add 5–11 hashtags per post. Aspiring photographers who are wondering how to have a successful Instagram need to select the right hashtags to reach out to their target audience and engage new clients.
I’ve taken a closer look at the blogs of famous Instagram photographers to see which hashtags they used to get a huge following and make their accounts more popular. On this list, you will find several categories of hashtags that are suitable for promoting photos in different genres. You just need to add them to your posts to make it easier for other Instagram users to find them.
If you don’t know which hashtags to use for your Instagram post, add general ones since they are suitable for all photography types. However, it’s believed that niche hashtags are more useful when it comes to reaching out to a wider audience. This is why it’s better to use both general and niche photography hashtags to make your photos easier to find.
To engage new followers, make sure to enhance your photos before posting them online. Otherwise, it will be impossible for you to get many followers even if you use the right hashtags. If you don’t know much about editing Instagram photos, you can outsource this task to our professional service. The retouchers will fine-tune colors, remove unwanted objects, fix the exposure issues, and adjust the WB for a budget price.
Tip
Try to come up with a new hashtag that describes your business. It will allow other people to share your photos with this hashtag and, thus, promote your services online. For better results, make sure to select a memorable and eye-catching business hashtag.
On Instagram, many feature accounts monitor widely used hashtags to find photos that are worth reposting. They post them with credit to their feeds thus significantly expanding your outreach. Such accounts have millions of followers so, if you are lucky enough to get featured, you might attract new followers as well.
Feature accounts usually repost photos in specific genres. For instance, some accounts repost urban, travel, food photos or portraits. However, don’t worry even if your photos don’t get featured. If you use these photography hashtags for Instagram, your pics will be seen by many people who are interested in this genre.
Tip
There are many Instagram marketing tools for rapid growth that will help you reach out to a wider audience. For instance, you can use such services as Unfold, Planable, Social Pilot to manage your page more effectively and engage new followers.
When using technical photography hashtags, photographers describe the type of content they work with and how they captured their images. You can indicate the photography cameras that you prefer to use, mention other photography gear or your favorite brands.
Some professionals describe techniques that were used, mention photo editing software that they use for post-processing their photos or even the way they created a particular photography composition.
I also recommend including the props. For example, if you are using newborn photography props - put #babyprops, #newbornphotoprops in hashtags. If you add more specific hashtags that aren’t used by regular Instagram users, you will make your posts more noticeable. Thanks to these hashtags, your posts will be found by other professionals and brands, which might result in new collaboration offers.
If you practice portrait photography, make sure to mention whether your photos were taken in the studio. You can also use hashtags relevant for outdoor portrait photography.
If you portrait photography and often post photos of yourself, try using such hashtags as #selfportrait, #selfie, #selfportraitphotographers.
Another way to promote your page is to be featured on accounts that advertise portrait photographers. Use #portraitfestival, #portraitsfromtheworld, #endlessfaces hashtags to make your photos get noticed.
Tip
To avoid using overly generic hashtags, make them more specific by indicating the location where you captured your photos. This way, it will be easier for your potential clients to find you. If there aren’t many photographers in your area, your photos will be noticed by more people.
Wedding photographers know all too well that it might be difficult to make their works noticeable if they use a general hashtag, like #wedding. If you are serious about wedding photography and want to promote your services on Instagram, try using more specific hashtags that allow people to understand what area you specialize in and what photography gear you use. If you captured photos of newlyweds in winter, use the #winterwedding Insta photography hashtag. When taking photos of same-sex couples, use popular wedding hashtag ideas and add such widely used hashtags as #gaymarriage, #gayweddingphotographer, #gayweddingideas. Some photographers also indicate the wedding photography styles they like the most. You can also mention what objects you captured. If you like taking wedding ring photographs, pictures of a bridal party, wedding dress photography, or cake photos, use corresponding hashtags to expand your outreach.
Tip
Since many couples these days have their own wedding hashtags, make sure to use them as well. You can share photos before wedding guests start using a hashtag. The couple will be thrilled to see their wedding pictures so quickly.
Travel photography becomes increasingly popular among beginner photographers and professionals alike. When adding photography hashtags for Instagram, you can indicate your location, the type of camera that you prefer to use, your favorite brands, hotels, and destinations.
If you are interested in this genre, make sure to use the hashtags of popular feature pages, such as #exklusive_shot, #theglobewanderer, #marvelous_shots, #theworldshotz.
Influencers and celebrities often promote luxury travel destinations. In most cases, they use such hashtags as #luxurytravel, #luxuryhotelsworld, #luxurytraveller to ensure that their posts will be seen by people who might be interested in this topic.
If you enjoy traveling and have a keen interest in landscape photography, you can use corresponding hashtags to find other people who are also interested in picturesque locations. Under the landscape and nature categories, you will find many subcategories that make it easier to find your photos.
If you prefer water photography, remember to add top photography hashtags related to the topic of water, such as #seascape, #waterscape, #coastline. When posting pictures of mountains, add #mountainphotography, #mountainscape, #mountainviews hashtags. Those who often take photos in the city can use such hashtags as #urbanlandscapephotography, #urbanlandscape, #citylandscape.
Photographers who specialize in astro and nightscapephotography can add corresponding hashtags as well, such as #astrophotography #nightscape #starphotography. For landscape photographers, it’s a good idea to mention the season when a photo was taken and indicate the location.
Film photography is extremely popular on Instagram, which allows you to effectively promote your blog by adding the right hashtags. It will help other photographers who specialize in this area find your works with little to no effort.
Most photographers use Instagram photography hashtags to indicate whether they shoot color or black-and-white photos. If you prefer using film cameras to take photos with a retro feel, use the 35mm film hashtag. You can also indicate your favorite brand, for instance, #fujifilm #kodakportra, #kodakultramax400. To make your posts even more informative, make sure to mention the film camera that you are using. People who are interested in film photography often photos by hashtags containing the camera’s name.
When taking photos on the street, you are free to decide which objects you want to capture, experiment with angles and camera settings. Many street photographers are wondering which hashtags they should use to promote their blogs. Besides general hashtags that you will find below, it’s also important to add a city and a country where you took your photo (#newyorkstreetphotography, #streetsofnyc), mention the landmarks captured in the frame of specific locations (#timessquare, #manhattanbridge). You also need to mention the style that you prefer. For instance, if you specialize in black-and-white street photography, add #blackandwhitestreetphotography, #bwstreetphotos. Those who prefer color photos, need to add hashtags #colorstreethotography or #colorstreets. Another popular hashtag that is widely used by those who practice street fashion photography is #streetfashion. More than 32 million posts were published with this hashtag.
While there are many popular trends on this social media platform, food photography clearly stands out among them. If you click on this hashtag, you will find more than 65 million photos. It’s used by restaurants, chefs and companies of all sizes that are interested in dark food photography. Photographers use special tricks to take mouth-watering photos of food.
When taking photos of delicious dishes, you can use a range of food photography props to make your images look even more engaging. Thanks to it, more people will like your photos and leave comments under your post. To make your food photography blog more popular, you can add a range of widely used hashtags.
Besides, you can add hashtags that specify the type of cuisine (#asian, #italian, #russian), dishes (#brunch, #dessert, #appetizer, #salad, #maindish), the way of making the dish (#baking, #blending, #grill), whether the food is healthy of not (#fastfood, #healthfood), or the type of food (#vegan, #vegetarian, #glutenfree, #pescetarian, #plantbased).
Unless you have years of experience, it might be difficult for you to succeed in editorial and fashion photography. However, you may use a variety of handy tricks to make your photos stand out on Instagram.
If you took photos of a celebrity, you can use their name instead of an Insta photography hashtag to make it easier for other users to find them.
Those who specialize in editorial photography need to mention for which magazine a photo was taken, for instance, #voguefashionphotography, #marieclairefashionphotos. Don’t forget to mention the type of fashion you are interested in, such as #streetfashionphotography, #highfashionphotos, #weddingfashionpictures. It will help potential clients and publishing companies find your works.
Since there are so many color photos on social networks, these days, some bloggers use B&W images to make their Instagram feeds stand out. Many professional photographers are interested in black and white photography, so you will find plenty of examples that you can use as a source of inspiration for your photos. Make sure to use the most suitable monochrome hashtags to ensure that your photos will be seen by a wider audience on Instagram.
Besides adding various hashtags, you can also indicate the photography genre you work in, for instance, #blackandwhitestreetphotography. You may also tell your potential followers whether you use a digital or film camera by adding such hashtags as #blackandwhitefilm, #blackandwhitedigital.
Aerial photography is becoming quite popular on Instagram. Nowadays, it’s quite easy to find an affordable aerial photography drone even if you are on a tight budget. When adding hashtags, it’s important to indicate the genre of a photo to make it easier to find it.
This way, anyone who is interested in real estate aerial photography or drone wedding photography will find your photo more quickly. Don’t forget to indicate locations where you took your photos, especially after visiting popular tourists destinations.
You can also write which photography drone you are using. It will help you make your post more popular. For instance, you can add the #djimavicairaerialphotographyhashtag.
If you want to streamline your editing workflow by automating some tasks, install Photoshop actions and apply them to your photos. This bundle was created for those who want to enhance their photos before posting them on Instagram. With these actions, you can make your photos meet all the requirements of the platform. In addition, you can also use marketing board templates to announce your photoshoots or mini sessions.
