Real Estate Agent Photos

Real Estate Agent Photos

Your real estate agent photos are very important for your business marketing. In this article, you will find the best tips from photography and body language specialists to make your real estate pictures interesting to potential clients. Your headshot should portray you as a reliable, skillful person, whom your potential clients can trust.

30 Real Estate Photos Tips

General Tips

Having visited a real estate agent’s website, a potential client pays attention to the realtor’s headshot and notes the factors that help form the first opinion about the services. These factors are a smile, pose or a background. Here is a table with various characteristics and the way they influence on people.

real estate agent photos statistics

real estate agent photos statistics

real estate agent photos statistics

Tip 1. Define the Style: Editorial or Professional Headshot

The editorial photos are the images that show a person in his/her native work surroundings. It’s an interesting opportunity to show an overall feeling of the working process. For example, it may be a photo of an agent in a hi-tech office. Another good idea is to focus on his/her interaction with clients and their emotions from cooperation.

CORRECT

realtor photoshoot
 

The best realtor photoshoot is traditionally done in a studio with the neutral environment and plain background. The main goal is to focus on the subject. Talking about framing, I recommend concentrating on the top of the body, making face and torso visible. Choose the clothes of neutral colors or wear a uniform if there is any. It can range from formal wear to the smart casual, depending on the message you want to convey.

WRONG

bad realtor headshots
 

The real estate agent portraits are quite common, especially among the big companies. You will also often see them on the social media profiles like Facebook, Twitter and LinkedIn that are used for self-marketing. The professional headshots are also a way to add a personal touch to the CV. However, getting it right is a little bit tricky, thus, below I provide you with the most relevant pieces of advice so that you get successful.

Tip 2. Select the Proper Background

The main focus should be kept on the model. Scott R. Kline, a professional executive portrait photographer from San Francisco, says that a blank white canvas is preferable. This color makes it easier for the onlookers to concentrate on your face, somehow read it. Besides, it matches the requirements of the professional platforms like LinkedIn, Facebook and others. It also very convenient to edit and cut out to place on any background in Photoshop.

CORRECT

real estate agent headshot

WRONG

bad realtor headshots
 

If you still want to bring some natural background to the real estate portrait photography, there’re a few things to consider. First of all, it should be congruent with the style and work direction that you are engaged in. For instance, if you work predominantly in the urban sector, then you can go for the blurred out brick or glass building. In case, the rural territories are more appropriate to you, then a nice forest or field may work just perfectly. Remember that your general look should be in harmony with the background. Decide on it in advance and choose the outfit correspondingly.

Tip 3. Pictures Every Realtor Needs

Though the real estate agent photos are the ones with upper body part framing, it’s useful to have some full-length portraits as well as. Mainly, the photos that show you full of confidence and competence, in the suitable environment. You’ll be able to use them later in the advertising campaigns, press or websites.

Posing Tips

Tip 4. With Arms Crossed

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real estate agent picture
 

WRONG

bad real estate photos
 

The standard pose for the real estate agent photos is crossed arms position. Always pay attention to the crossed arms. Any psychologist will tell you that such pose may feel cold and distant, so loosen up a little bit, don’t try to get clenched as much as you can. It’s especially relevant for women, as men have more freedom in this situation. Still, they need to make a check as well. For instance, a man in the photo can have a genuine smile and lean to the wall to make a more relaxed impression.

Real estate agent photos should have professional photo editing and color correction. Trust this work to FixThePhoto specialists, who will gladly edit photos of any complexity. Pay only $5 per photo and enjoy the quality results.

Tip 5. Lean

CORRECT

real estate portrait photography

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bad real estate photos
 

It’s important for the real estate agent photos to have a calm and laid-back feel, in moderation, obviously. The reason is that the potential clients look for someone, who can grant them this feeling and looks trustworthy enough as a specialist; you simply can’t avoid a personal factor. That’s why, if you’re stiff and tense, you won’t be as ahead of the game as you can be.

The outdoor photoshoot naturally makes the real estate portraits more casual and informal, in a good way. The great news is that there’re even more ways to add some personal touch to the photos. A simple leaning towards the wall or door does the same trick and make you friendlier for the viewer. If you want to keep a balance between formality and ease, you can always opt for regular work wear.

Tip 6. Seated

CORRECT

real estate portraits

WRONG

bad real estate photos
 

The sitting poses are also quite handy for real estate agent headshots if you know how to incorporate them. For me, one of the most frequently-used options is a person, sitting on something with his/her knees higher than hips and loosely laying hands on the legs. The stairs are the perfect location for this purpose; the only aspect to control is the posture. One should always keep it straight.

Tip 7. The Walk

CORRECT

realtor photos for business cards

WRONG

bad real estate photos
 

This is one of the classic approaches of the real estate headshot photographers. It is so beneficial because a walking person looks more relaxed. It helps if a model is shy in front of a camera and doesn’t know what to do and how to move. The walking also implies natural communication with the photographer; furthermore, movement adds more life to the shot.

Tip 8. Moving

CORRECT

best real estate agent photos
 

WRONG

bad real estate photos
 

For businessmen, it’s a wonderful chance to show their product or behave in a natural way. The most crucial thing for the photographer is to loosen control and allow the process to go as it is. There’s no need for explicit directions, feel free to photograph people in their working process. It would be hard to make it right from the first shot, so get ready to take a number of snaps to choose from and remember not only about the movement but about the facial expression too. However, the action mode is something I’d advise you take the most advantage of.

Tip 9. At Ease

CORRECT

professional real estate agent photos
 

WRONG

bad real estate photos hall of fame
 

To reflect the working atmosphere and, at the same time, not to let an object like a writing-table on the foreground to create unnecessary distance in front of the model, you should take a picture from the opposite side. As a result, you get formal but appealing realtor photos for business cards.

Tip 10. With Hands in Pockets

CORRECT

real estate agent headshots

WRONG

bad real estate photos
 

This is an informal pose for an upright standing man because men actually have some problems placing their hands. If you ask him to put hands in the front pockets, you’re guaranteed to get a natural looking photo.

Tip 11. Use a Chair

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bad realtor headshots
 

When taking real estate photos, a chair can become quite a beneficial tool to use. If you ask a sitting man to place one ankle-bone on the other leg, you’ll get the easy-going look that you need.

Tip 12. Show Off Your Workspace

CORRECT

real estate agent photos
 

WRONG

real estate agent photos
 

This is a very straightforward pose suitable for both men and women sitting at the desk. You can put several thematic objects on the table to convey the line of business you are working in. Try capturing such real estate agent photos when a model isn’t looking directly at the camera as such an image looks more natural.

Tip 13. Capture a Portrait Shot

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real estate agent photos
 

Finally, allow a model to become the main hero of the real estate agent photos. Don’t be afraid to apply a close-up face crop.

Tip 14. Stand at an Angle

CORRECT

real estate pictures for websites and business cards
 

If you want to look slimmer and add depth to your real estate portraits, try tilting one of your shoulders slightly forward. After all, ID-like pictures aren’t known for creating a good first impression.

Tip 15. Use Empowering Poses to Boost Your Self-Confidence

Due to how our mind works, it’s possible to trick your body into being confident simply by using power poses. Resting your arms on the hips, crossing them on your chest are prime illustrations of such poses and are perfect for a realtor photoshoot.

CORRECT

real estate pictures for websites and business cards
 

WRONG

worst real estate headshots
 

Your Appearance and Make-Up

Tip 16. Choose Appropriate Attire

Imagine the clothes you’d choose for your first appointment with a perfect client. Obviously, you’d go the formal route, but depending on the specific workplace, “formal” clothing may look completely different. For instance, in Chicago, you’re likely to go with a grey or ultramarine Brooks Brothers suit. Meanwhile, in a city like Key West, such attire might look a bit pompous in real estate team photos.

CORRECT

best real estate agent photos

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bad real estate headshots
  

Tip 17. Stay Formal

Choose your best dark-colored suit (navy blue and grey are the most popular options). Eye-catching patterns and bright colors as well as glossy ties divert too much attention from the face and make you seem amateurish. If you don’t want to wear a tie, it’s recommended to wear a jacket or sweater to get rid of the “floating face” look that is common in real estate portrait photography.

CORRECT

great real estate photos of agents
 

WRONG

bad real estate headshots
 

Tip 18. Decide Between Various Classic Outfits

You should avoid bright patterns, although small patches of color can be a welcomed addition. It’s not recommended to wear a stark white shirt if you’re not hiding it underneath another layer of clothing. Otherwise, you’ll look washed out. Give preference to long sleeved clothes. Short sleeves give an impression of unprofessionalism and distract the viewer from your face.

WRONG

modern real estate headshots
 

Tip 19. Stay Away from Distracting Textures and an Abundance of Jewelry

Popping patterns, as well as jewelry items, tend to divert too much attention from a person’s face. The goal of your real estate agent photos is to make viewers remember you as a reliable, qualified and upbeat professional, not as a lover of artsy scarfs or bowties. If you’re adamant on including patterns, ensure that they look subtle and only contain solid colors.

CORRECT

real estate agent portraits
 

Tip 20. Approach Color Selection with Forethought

Regardless if you’re a man or woman, you shouldn’t be wearing black clothing as it’s strongly linked to formal affairs and funerals. Aquamarine Blue, Charcoal and Ash Grey are all terrific replacements. Also, men are advised to select their tie color to highlight their personality.

CORRECT

real estate agent portraits
 

Tip 21. Ensure that Your Outfit Is of the Correct Size

While a loose blazer may be the epitome of comfort, it may lead to some terrible real estate agent photos. Instead, acquire a suit jacket that fits you perfectly, isn’t restricting and has the right lapel width for your tie.

WRONG

worst real estate headshots
 

Tip 22. Some Makeup Can Go a Long Way

Researchers at Proctor and Gamble concluded that a woman with makeup is perceived as more reliable, competent and likable by most people. Moreover, a tad of makeup can even make men appear more professional on real estate agent photos. The key here is moderation. The same study indicates that glamorous makeup ruins trust and that male makeup shouldn’t be visible at all.

CORRECT

professional real estate agent photos
 

WRONG

unbelievably bad real estate photos
 

Tip 23. Visit a Stylist or a Hairdresser

Marie Papp, a renowned US-based photographer, advises women to plan their hairstyles, makeup and attire a few days prior to taking real estate agent photos and to get them done by professionals. Also, she recommends dressing in a style you’re accustomed to rather than trying out a new look.

If you’re a man, go to a barbershop to groom your hair and beard if you have one. Just don’t experiment with any major changes as they may damage your confidence.

How to Look Confident and Trustworthy for Real Estate Agents?

Tip 24. Lower Your Chin and Put Your Head Forward

Peter Hurley, a highly respected NY photographer, recommends emphasizing your jawline to make your appearance more photogenic. All you have to do is lower your chin a bit and move your head forward to add more confidence to your stance. This trick also helps to deal with the double chin problem that a lot of people have when taking real estate agent portraits.

CORRECT

real estate portraits
 

WRONG

terrible real estate agent photos
 

Tip 25. Chill and Don’t Forget to Breathe

While I understand that when someone asks you to “relax,” ordinarily, you become even more nervous, a calm state of mind is essential for a confident appearance. Consider meditating for a couple of minutes prior to taking real estate agent photos to deal with your nerves.

Tip 26. Rehearse Your Chosen Poses Prior to the Shooting

Body language professionals advise trying out various poses in front of a mirror before you start shooting to determine which pose reflects your personality the best. While crossing your hands is considered a power pose, it can also appear defensive. If that’s the pose you want to go with, cross your arms in a relaxed fashion.

Tip 27. Tilt Your Head a Little Bit

One of the famous Florida-based real estate headshot photographers, Peggy Farren suggests slightly angling your head toward your lower shoulder. It’s called a “masculine stance” and is great for conveying authority and determination.

Tip 28. Make Sure the Headshot is Properly Cropped

Cropping refers to the process of zooming in on a particular part of an image to emphasize it. There isn’t a single right method to crop a headshot since every photographer has their own favorite way. In most cases, traditional face and shoulder photos work perfectly. If you go with a different crop, a smiling face will become more difficult to see in a smaller format like real estate agent profile pictures. That is an especially common problem on mobile gadgets.

WRONG

bad real estate photos hall of fame
 

Tip 29. Tell Your Photographer What You Want

David Genik is an acclaimed real estate agent headshot photographer who likes to claim that a photo shoot is, in the end, an ordinary business deal. That’s why you shouldn’t be afraid to tell the photographer if you don’t like something or have a suggestion. After all, you’re the client and you have to be happy with the headshot you receive.

Tip 30. Try to Stay Energetic and Positive

Keep your energy and interest levels in check. If they fall, your eyes may gain a “dead” look that is far too common in realtor photos for business cards. When I’m working with my clients, I’m constantly conversing with them to keep them awake and showcase their personality in my photos.

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real estate agent headshot
 

Professional real estate agent headshots can become the foundation of your individual brand. Dedicating enough time and effort to find an experienced photographer, boosting your confidence, improving your smile, attire and pose can lead to a fantastic ROI, and bring you closer to succeeding in your career.


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Hi there, I'm Ann Young - a photographer, photo retoucher and of course, journalist. Here on FixThePhoto blog you can find all of my reviews, photography and photo editing tips, pricing guides, and photography experiments.

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