Best Camera for Fashion Photography

Best Camera for Fashion Photography

Can’t choose the best camera for fashion photography that is affordable? Would you like to know what experienced photographers in beauty and fashion industry recommend? What cameras are in demand for professional fashion shooting? I will try to answer these questions by giving you a brief review of 10 beauty and fashion photography cameras and lenses typically used for fashion or commercial photography.

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Canon EOS-5D Mark III
This is the camera I recommend you to buy to start professional studio photography. The world of fashion and commercial photography is open for you!

10 Best Cameras for Fashion Photography

best camera for fashion photography

There are several factors that determine the best camera for fashion photography. First of all, it is the possibility to select compatible lenses. The camera’s small weight is also desirable, especially for fashion shows. Plus, you must take into account the battery life of your camera body. In this review, there are 10 cameras in various price categories and for various styles of fashion photography that I recommend you to test.

1. Canon EOS-5D Mark III

Canon EOS-5D Mark III best camera for fashion photography


Price: about $2400

  • Magnesium case with moisture protection elements
  • Excellent viewfinder
  • A large number of autofocus settings
  • Two memory card slots
  • HDR mode and multiple exposures
  • Specific control interface
  • Small batch volume when shooting in RAW + JPEG
  • There is no clear HDMI signal

Canon EOS-5DMarkIII is probably one of the most popular cameras for fashion shooting. It has a full-frame CMOS sensor with an image resolution of 30.4 megapixels, thereby providing a detailed image. One of the advantages of this best camera for fashion photography is its small weight. It is comfortable both for carrying and for use during shooting. I like that photos are quite clear at all ISO levels. As a result, you can capture the characteristic features of your models.

I’d like to note the excellent focusing of this camera even in low light conditions. It is very convenient for shooting events or night fashion shots. Another important advantage of this camera, which I really like, is the ability of the viewfinder to provide a lot of information. Without taking this Canon camera away from my face, I can check and adjust metering, white balance, autofocus and driving modes. This is very convenient when I work with changing lighting conditions, like during a fashion show.

Recommended camera lens:

Canon EF 50mm f/1.2 L USM

This is one of the most popular standard lenses among photographers. It provides a soft blur and thanks to the wide aperture you get a narrow depth of field. The developers have taken care to minimize glare and ghosting.


Canon EOS-5D Mark III sample photo

Photo taken by Canon EOS-5D Mark III

2. Nikon D7100

Nikon D7100 best camera for fashion photography


Price: about $800

  • High image detail
  • Advanced ergonomics
  • Fast autofocus
  • High burst speed
  • A flexible algorithm of automatic ISO setting
  • Control options are difficult for a beginner
  • ISO and white balance buttons are on the left side
  • High quality requirements for optics

Nikon D7100 is another excellent commercial photography camera. It has two useful slots for SD cards and this makes it possible to take more RAW shots to get the perfect picture. By the way, I liked that it can shoot at the speed of 6 frames per second in the RAW + JPG format. It is not so much but it is great for fashion shows or dynamic shooting.

View more about the best cameras for photography beginners that are user-friendly and shows high-quality images even in the amateurs’ hands.

Focusing deserves special attention. It is fast, accurate and confident even in poor lighting conditions. Detailing and color rendition of this DSLR camera are excellent. I was impressed that you can capture the most complex lines and textures of clothing. The camera control is designed for experienced photographers. It will be quite difficult for beginners to handle it.

Recommended camera lens:

Nikon AF S NIKKOR 85mm f/1.8G

This lens is great for shooting in various lighting conditions. The maximum aperture of f/1.8 allows you to focus on the object and get a slightly blurred background. This is an excellent lens for portrait photography, including close-up shooting.


Nikon D7100 sample photo

Photo taken by Nikon D7100

3. Canon EOS 7D Mark II

Canon EOS 7D Mark II best camera for fashion photography


Price: about $1800

  • Advanced ergonomics and fine control settings
  • Burst speed up to 10 frames/s
  • Optical viewfinder with plenty of shooting information
  • It works with two memory cards of different types
  • Long battery life
  • The touch screen control isn’t supported
  • The screen is not rotating

Canon EOS 7D Mark II can reach a burst speed of 10 frames/s. That is enough for high-quality work with the model in the studio. The strongest side of this device is the autofocus. Autofocus points cover almost the entire frame. This is one of the best cameras for model photography because it focuses on the object at the first attempt without problems. Besides, its autofocus is very fast that makes it possible to work with moving models at shows.

If you take fashion photos for a long time and want to change your camera body, read more about the best cameras for professional photography that are very demanded on the digital photography market today.

In addition, I like that the suddenly appeared object between me and the model does not confuse automatics. This camera continues to hold the object sharp and doesn’t hurry to refocus. In general, I want to note that this is a real workhorse with the shooting functionality brought to the ideal. What kind of shooting I wouldn’t have, I can confidently rely on Canon EOS 7D Mark II and convey the atmosphere of the event with high detail and excellent color reproduction.

Recommended camera lens:

Canon EF 85mm f/1.2L II USM

If you need the best lens for studio fashion photography or shooting at fashion shows, then pay attention to this model. It has a rounded aperture and fast autofocus, and is capable of creating a shallow depth of field.


Canon EOS 7D 

Mark II sample photo

Photo taken by Canon EOS 7D Mark II

4. Nikon D3300

Nikon D3300 best camera for fashion photography


Price: about $450

  • User-friendly
  • Long battery life
  • Perfect Auto Mode performance for beginners
  • Decent picture quality
  • Extra white light AF assist is built-in (it’s a good help in poor light)
  • You need an external adapter for Wi-Fi
  • There is only one slot for SD card
  • UI doesn’t work perfectly

Nikon D3300 is an ideal DSLR camera for fashion photography because it offers good portrait features — bright, vibrant colors with precise, even skin tones. Even using a flash, there was almost no red-eye effect in my pictures. It is very convenient and also saves time during picture editing. For entry-level DSLRs, this is the best fashion camera that offers a huge sensor. This is fantastic news for photographers, who want to make large prints, such as billboards.

Check out what is the best mirrorless camera for fashion bloggers. Choose a good camera for high-quality photographs and videos for your YouTube channel.

I like fast focusing, excellent shutter response, and continuous shooting at 5 frames per second in RAW + JPG format. This allows me to concentrate on the shooting process and not be afraid that you’ll lack time to get the desired frame.

Recommended camera lens:

Nikon 18-55mm f/3.5-5.6G ED

This is the best lens for fashion photography, covering focal lengths from wide-angle to portrait shooting. You can always capture any objects, from the city landscapes to dynamic HD shots.


Nikon D3300 sample photo

Photo taken by Nikon D3300

5. Canon 5D Mark II

Canon 5D Mark II best camera for fashion photography


Price: about $2100

  • Excellent shots, even at high ISO
  • Fast and accurate autofocus system
  • Electronic level function to ensure the camera is absolutely horizontal
  • Long battery life
  • The monitor is not rotatable that reduces the potential of LiveView mode
  • There is no autofocus backlight
  • Slow autofocus in live view mode
  • The image stabilizer is not built-in

When it comes to picture quality, I always recommend Canon 5DMarkII. It seems to me that it has the clearest photos I have ever had. I like that this camera takes very clear images at all ISO levels. Of course, some users complain that this device makes the image too sharp. But if you work in the fashion industry and take pictures of a large format, this is its main advantage.

If you don’t have much money for your photography equipment, check out my list of the best cheap cameras for photography that are affordable but result in high-quality photographs.

This fashion camera has some flaws. For example, it takes more time than usual to adjust settings. Therefore, most of the time, I use it exclusively for work in the studio, but not at shows. But all these drawbacks aren’t so important after you see your pictures that are sharp, rich, and excellent on a large printed canvas.

Recommended camera lens:

Sigma 85mm f/1.4 DG HSM ArtLens

This model is considered the best lens for fashion show. Incredible bokeh and impressive sharpness are the undoubted advantages of this lens. You can get excellent results not only with a full aperture but also after setting it to 1 or two stops.


Canon 5D Mark II sample photo

Photo taken by Canon 5D Mark II

6. Pentax K-70

Pentax K-70 best camera for fashion photography


Price: about $600

  • Remarkable image resolution
  • Efficient «Pixel Shift» technology
  • Protection from water splashes
  • WLAN and rotatable display
  • Autofocus with phase detection
  • Autofocus in Live View mode
  • Short burst shooting
  • Poorly developed video mode

I like that Pentax K-70 not only generates beautiful and sharp portraits, but it is very easy and pleasant to work with. Therefore, I can confidently advise it to beginners as the best camera for fashion photography. Thanks to the 24-megapixel sensor, I enjoy a good shallow depth of field in portraits and still have plenty of space for framing. Shots are very clear.

Combined with the right lenses, the device may assist you in achieving an impressively beautiful bokeh. That’s why most often I use it for portrait photography when it is necessary to put the main emphasis on hair, jewelry or make-up. I would also like to note the incredible image stabilization, which helps avoid camera shake even at large focal lengths and increased exposure. Even in low light, you'll get clear portraits that are perfect for shooting models and couture shows.

Recommended camera lens:

Sigma 50mm F1.4 DG HSM Art

This Sigma lens is setting brand new standards for the Art line with its revised, modernized design and functionality. It will be a perfect match for portraiture, landscapes, street and studio photography.


Pentax K-70 sample photo

Photo taken by Pentax K-70

7. Canon EOS 70D

Canon EOS 70D best camera for fashion photography


Price: about $820

  • Dust - and moisture-proof body design
  • Rotatable two-axis monitor that extends the capabilities of Live View modes
  • Touch screen with impressive functionality
  • High responsiveness
  • A large number of prompts on the screen
  • Only one memory card slot
  • Relatively fast battery discharge
  • Falls short of an integrated image stabilizer

Canon EOS 70D is distinguished by a 20.2-megapixel CMOS sensor that operates together with the DIGIC 5+ image processor. This powerful combination essentially gives you the ability to produce qualitative images with incredible detail and superior clarity that makes fabrics and clothes look bright and attractive. For that reason, I rightfully call this model a praiseworthy camera for fashion photography.

I really like the ultra-fast and accurate autofocus system, which allows me to capture the movement of bright and exciting fashion outfits that really enliven shots. Finally, 70D also boasts of 100-12800ISO range, with the ability to expand to 25600. This makes it a great companion for a number of different shooting conditions. I can safely take my shots outside without worrying about losing image quality.

Recommended camera lens:

Canon EF 24-70mm f/2.8L II USM

A recent addition to the L-Series of EF optics was improved to satisfy the requirements in terms of picture quality. This zoom lens pleases professionals with premium reliable build, terrific optics and stunning capacity.


Canon EOS 70D 

sample photo

Photo taken by Canon EOS 70D

8. Canon Rebel T7i

Canon Rebel T7i best camera for fashion photography


Price: about $700

  • Wide dynamic range
  • 45 AF points while looking through the viewfinder
  • Confident Dual Pixel CMOS AF autofocus in Live View and when shooting video
  • Screen assistant mode for newbie photographers
  • Wi-Fi, NFC, and Bluetooth modules
  • Not the largest frame coverage in the viewfinder
  • Inability to directly select the AF point in the viewfinder
  • Lacks manual white balance setup

Thanks to its fast processor and large 24.2 MP sensor, Canon EOS Rebel T7i provides increased sensitivity and fast operation. Exactly these features make it an ideal fashion photography camera. I really like that the ISO range can be extended to 51200. Even at the highest ISO value and in low light conditions, the device is still capable of generating clear shots.

Canon EOS Rebel T7i is perfect for shooting moving models thanks to its optimized AF system. So, I frequently bring it with me to fashion shows. I would also like to note that the model can provide outstanding image quality with excellent detailization and clarity. Besides, the optical viewfinder built into the device makes it much easier to preview the shot before you release the shutter, eliminating necessity to take multiple pictures.

Recommended camera lens:

Zeiss Planar T 85mm f/1.4 ZF.2

Not every lens may compete with Canon EF lens mount, but Zeiss managed to produce one. This first-class model fully replaces manual focus with its 250 degrees and ensures that you determine the focus point correctly.


Canon Rebel T7i sample photo

Photo taken by Canon Rebel T7i

9. Sony a9

Sony a9 best camera for fashion photography


Price: about $4000

  • Dust-and moisture-proof metal body
  • Integrated five-axis stabilization system
  • Swift and confident autofocus with original optics
  • Burst rate up to 20 fps
  • Details at low and medium ISO
  • At ISO above 6400, it is preferable to shoot in RAW for optimal results
  • Battery life is lower than high-end SLR cameras have
  • Display may overheat

Sony A9 turned out to be a breakthrough and revolutionary model. Its shooting functions are based on a new full-frame multi-layer CMOS matrix with integrated memory. The most obvious advantage is the speed of burst shooting. It is capable of reaching up to 20 fps in full resolution with tracking autofocus and metering for each frame. I enjoy this feature during the fashion show and dynamic scenes shooting.

I also like the electronic viewfinder with its indistinguishable individual points that make up the image. The picture is lively, realistic, there are no delays. I would also like to note that the camera body is made of metal and features dust and moisture protection. In terms of shooting, the camera boasts of great details and accurate color rendering. The colors are rich, vivid, without distortions, which is a must for the best camera for beauty photography.

Recommended camera lens:

Sony (SEL85F18) FE 85mm F1.8

This first-rate lens has compact dimensions and light weight. Owing to its 9-blade swift F1.8 aperture, it is capable of producing outstanding blur background effects. Besides, the model satisfies users with reliable, water- and dust proof design.


Sony a9 sample photo

Photo taken by Sony a9

10. Nikon D610

Nikon D610 best camera for fashion photography


Price: about $1500

  • Ergonomic body
  • Full-frame matrix
  • Time-lapse shooting and HDR
  • Decent optical viewfinder
  • Quiet shooting mode
  • Relatively large size and weight
  • Complicated interface for a beginer
  • Autofocus points are grouped close to the center of the frame

In comparison with the majority of cameras from Nikon, this model catches the eye with its accurate white balance system and a faster frame rate. Those, who constantly shoot at fashion events or shows and don’t want to disturb the audience, would surely appreciate almost silent continuous shooting mode. However, I believe that the biggest advantage of this model isn’t speed and accuracy, but remarkable clarity and details of the taken image.

I like the color rendering of the skin tones – this is undoubtedly the strong point of the camera, mainly thanks to the impressive sensor. Thus, it may be awarded the status of the best camera for model photography. Besides, I easily capture details in shadow areas and use high ISO values to produce relatively noiseless pictures even in low light environment. No matter how marvelous Nikon D610 is, it still has some downsides. For instance, the device is deprived of image stabilizer and Wi-Fi connectivity. So, if these functions are relevant to you, I suggest you opt for Nikon D610. All in all, it is the best DSLR camera, which doesn’t cost a fortune for fashion-related photo shoots.

Recommended camera lens:

Nikon AF S NIKKOR 85mm f/1.8G

Mid-range telephoto lens with a large aperture for SLR cameras in FX and DX formats. Being an ideal model for commercial photography, it perfectly combines the classic focal length and high-speed aperture.


Nikon D610 sample photo

Photo taken by Nikon D610

List of 10 Best Cameras for Fashion Photography

Image Name Details Check Price
  • 22 MP
  • Full Frame CMOS
Nikon D7100 Nikon D7100
  • 24.1 MP
  • APS-C
Canon EOS 7D Mark II Canon EOS 7D Mark II
  • 20.2 MP
  • CMOS
Nikon D3300 Nikon D3300BUDGET
  • 24.2 MP
  • CMOS
Canon 5D Mark II Canon 5D Mark IIBEST DSLR
  • 21.1 MP
  • CMOS
Pentax K-70 Pentax K-70FOR BEGINNERS
  • 24 MP
  • APS-C
Canon EOS 70D Canon EOS 70D
  • 20.2 MP
  • APS-C
Canon Rebel T7i Canon Rebel T7i
  • 24.2 MP
  • CMOS sensor
  • 24 MP
  • CMOS
Nikon D610 Nikon D610
  • 24.3 MP
  • CMOS

How to Choose the Best Camera for Fashion Photography?

There are several primary points you need to take into account while selecting the best camera for fashion photography:

1. Flash Sync

If you are frequently using strobe lights when shooting in a studio or on a particular location, the end result greatly depends on flash sync speed. Proper flash speed of a fashion camera is swift and simultaneously pretty slow to entirely coincide with the used lighting kit.

2. ISO Range

Even though it isn’t the most significant parameter, a decent ISO range in the best camera for fashion photography is desirable. ISO 100 is generally the lowest value in the range. It enables you to regulate the light setting on the camera so that it fully corresponds to the chosen aperture.

3. Battery Life

Your fashion photography equipment, especially the camera, must accompany you throughout the whole event. Of course, events typically take up less time than photo sessions, but still, the longer battery life is, the better.

4. Focus System

When picking the best camera for fashion photography, don’t forget to check its ability to focus. Certain models possess fewer AF points. It is mainly a matter of a genre of photography you most frequently work in. For instance, fashion photography requires from 15 to 30 AF points. A value bigger than 30 is a definite plus. Bear in mind that in many cases, the shooting environment determines your fashion photography.



Hi there, I'm Ann Young - a photographer, photo retoucher and of course, journalist. Here on FixThePhoto blog you can find all of my reviews, photography and photo editing tips, pricing guides, and photography experiments.




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