Photo Plus Expo 2025: Myth or Reality?

Due to the restrictions introduced during the pandemic, PHOTOPLUS, the largest photography event in the U.S. that takes place annually was not resumed until 2022 when it was organized under a new name and at a new location.

Create NYC Powered took place from September 29 to October 1 at the Duggal Greenhouse in Brooklyn, New York.

Photo Plus Expo has been attracting photography professionals since 1983 serving as a platform for experienced photographers, business owners, and enthusiasts who have been using it as an opportunity for sharing their experiences. In 2022, the expo allowed the attendees to demonstrate the latest gear, digital products, and techniques, held different photo contests for amateurs, etc.

What made Create NYC 2022 so unusual is that it was attended by top professionals who organized seminars, discussions, and educational events to share their photography experience. The attendees of these events were able to get invaluable insights on a variety of topics, including landscape photography, lighting techniques for portrait photographers, drone photography, photo enhancement, recommendations on optimizing business processes, and conference photography tips.

In addition, the event provided a wealth of networking opportunities for participants allowing them to connect with other professionals in the industry, establish useful partnerships, and find sources of inspiration. Photo Plus Expo 2019 was a valuable experience for photographers of all kinds who wanted to improve their skills, master new techniques, and participate in discussions.

Create NYC 2022 attracted the highest paid photographers from the industry who shared their experiences and conducted educational events for the attendees.

• Annie Leibovitz was one of the top photographers present at the event. Known for her iconic photos of famous figures, she shared her insights with other professionals.
• Chase Jarvis, a successful entrepreneur with a creative approach to business, inspired the guests with his lecture on the usage of technology and the art of photography.
• Scott Kelby known for his extensive knowledge of photography techniques and the usage of digital technologies helped the attendees to see how they can optimize their workflows.

Due to the cancellation of Photo Plus Expo NYC, the new event offered a unique chance for photographers to improve their skills. During the master classes, the attendees were able to present their works and get tips from seasoned professionals, editors, and other specialists.

These sessions allowed them to improve their portfolios, hone their skills, and develop their signature style. Besides, these classes were a great opportunity to communicate with other industry representatives.

Portfolio review sessions allowed the participants of such events to present their works, get tips on improving their techniques, and find areas for improvement under the guidance of experts.

Attending these sessions was an invaluable experience for photographers with different backgrounds. Some of them used them as a chance to establish the necessary connections in the industry and get new skills, while others attended them to master new techniques and innovative approaches.

There was no Create NYC event planned for 2023. Even though initially it was intended to be an annual event, the organizers decided against using it as a replacement for Photo Plus Expo 2022, so it was not held again in 2023.